I would like to express my heartfelt gratitude to all of them. I would like to thank all officers and managers of the companies I visited. I couldn't have done without your help. Last, but not the least, I would like to thanks assistance for the project. This project proved to be a great learning experience for e, and I would like to take this opportunity to thank all those who have directly or in-directly helped me in completing this project.
Title of the Project: Estimate the market size for Zero Gap - CSS (Compliance communication software)
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Supervisor: Mr..Knap Kumar P. M.
Name of student: Subbed Nathan Grandfathers
PAGE No: 12051
Statement of Research
A market survey to estimate the market size for the software Zero Gap which is compliance communication software. The study was basically done to raise capital for the company. So a market study about the software would help the company to approach investors and explain them about the future of this segment and this company. The study will help us to understand how CSS a creative and an innovative product can be a part of the big IT industry in India.
The market survey was segmented into 4 industries; Banking, Insurance, TIES and High-end retailers. Following attributes were also kept in mind - immediacy of the need for solution, business pain they would like to solve, how much are these segments willing to invest, what functionality they are looking in a product like this - their need list and the wish list and are there any favorite vendors in this category In each of these segments who are the real decision makers and who do these decision makers relay on to make the decision? What factors influence them?
Based on the answers to the above query, the Leverage management has to decide its go to market strategy and business plan The thesis describes the above work in detail. Signature of Student Subbed Nathan Granddaughter Director Signature of the Supervisor Mr. Knap Kumar P. M. Leverage Consulting Pet. Ltd. , Bangor About The Software Industry The emergence of the software industry in India heralded a new confidence, a new mind-set and a new paradigm in the Indian business. It is generally agreed that this industry has raised the international image of the country like no other sector.
Wherever you go in the developed world, there is a new-found respect for India, thanks to the software industry. India has gained reputation as the software development centre of the world, much like China's reputation as the factory of the world. Most of the top companies in this industry have followed the finest principles of corporate governance, run their companies with transparency and accountability are listed on international exchanges like NASDAQ and NYSE, and embraced the hanged on these exchanges as front runners and brought recognition to India. Raciest in India. Informs is also the first company on NASDAQ to provide the balance sheet and income statement according the Gaps (the Generally Accepted Accounting Principles) of eight countries - India, US, Canada, I-J, France, Germany, Japan and Australia. There have been both positive and negative effects of software industry's tremendous growth. The per capita income of state has risen. The software engineers of the current generation earn salaries at the beginning of their career ore than what their parents used to earn at the end of their career. Read what to do when inflation is skyrocketing, and prices are out of control. What are banks most likely to ask the federal reserve to do with regards to government bonds and reserve requirements
Growth in income has had an effect on the real estate prices with the land rates skyrocketing. Land prices have shot much beyond rate of inflation and in some places rate of land doubles every two years. Agriculture has slowed down as people find it more lucrative to sell the land rather than use it for agriculture. The surge in income of software professionals has led to increased interest among youth opting for computer science and information technology courses in college. The basic science, arts and commerce fields have felt a shortage of quality manpower.
The current global recession of economy has hit software industry with some losing their Jobs. About the Company Started with a mission to provide cutting edge technology solutions to business issues, Leverage Consultancy Private Limited was founded in the year 2004 in Bangor. It aims to serve the dual purpose of providing strategic consulting as well as software solutions to assist organizations to succeed in the e-economy. The company focuses on small and medium scale industries.
They have the expertise in developing solutions to manage inventory, human resources, quality management, ales and service, work flow management, asset maintenance etc. The modules developed can be integrated and scaled to provide enterprise wide view, to enable decision makers to strategies based on accurate and timely information. The service offering encompasses analysis and reporting tools, component based customizable solutions for scalability, flexibility and effective management. Leverage can provide client development support and management, from our expert team in London and in Bangor.
Together they provide ongoing support on IT projects, ongoing maintenance and upgrading options, transfer of systems to locally based IT support managers and develop shared IT solutions whereby customers only pay for a part of the development and maintenance. In addition to above, the company successfully optimizes Ovenproof ERP which is a commercial open source ERP business solution for small and medium enterprises. Using Ovenproof ERP, organizations can automate and register most common business processes.
The following processes are supported: Sales, Procurement, Manufacturing, Projects, Finance, MR. and more.
Numerous commercial functional extensions are available on the Ovenproof Exchange which can be procured by users of the Professional Subscription version of Ovenproof ERP. Zeroing is the compliance communication software developed by Leverage which ensures complete and consistent communication among all participants in the Value Proposition Leverage, based out of Bangor, IT R;D capital of India offers the following benefits to its customers
1 . On time delivery due to highly skilled talent and well developed software development process
2. Time advantage
3. Cost advantage
4. Low overhead cost development factory
5. Now having sold solutions to companies like Wiper, Irate, INS, TV'S, Leverage would like to productized the solutions.
To productized and market the solution management would like to raise capital either through debt or equity. To make a business plan the management deeds to know the following market realities: The assumption made is that, the following segments are more open for compliance based solutions because of their regulatory & data privacy requirements:
1 . Banking
3. 'TEST High end retails
4. The challenge to the management is:
11.What is the market available (Size) for an implementation Zeroing?
2. From the customer segments mentioned above, how are the following attributes seen by each customer segment?
Immediacy of the need for solution
b. Business pain they would like to solve How much are these segments willing to invest?
D. What nationality they are looking in a product like this - their need list and the wish list.
E. Are there any favorite vendors in this category? In each of these segments who are the real decision makers?
And who do these decision makers relay on to make the decision? What factors influence them? Based on the answers to the above query, the Leverage Consultancy Pet Ltd has to decide its go to market strategy and business plan. Purpose of the study Organizational context: With the competition intensifying day by day in each sector only player with a competitive advantage will survive. At this Juncture standardization of products and implying to prescribed norms will make any company stay ahead in the competition.
Hence the compliance management industry catching up fast and growing leaps and bounds
* To understand the market potential of the compliance management industry. To examine the most lucrative sectors and compliance that should be served.
* To get the information about the decision makers in the company who deal with compliance issues?
Methodology Collection of Primary data
A Face to Face interview will be conducted with a questionnaire circulated to companies keeping in mind factors like no. Of employees and their turnover.
RESEARCH DESIGN Type:
The research would be conducted by giving a questionnaire to 10 companies whose turnover is above 50 - 2000 scores. The companies will be from sectors like Banking, IT, Retail and Insurance. The respondents will be asked to register their response in multiple options as per the nature of question. The data will be tabulated as per attributes for the interpretation and analysis.
l. Questionnaires - Questionnaires, based on several factors like type of industry, there turnover, no. Of employees etc.
Remember. This is just a sample.
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