Last Updated 20 Jun 2022

Kentucky Fred Chicken

Category Kfc, Swot Analysis
Words 311 (1 page)
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KFC SWOT analysis The Kentucky Fried Chicken mission statement The Kentucky Fred Chicken mission statement is "To sell fast food in a fast, friendly environment that appeals to pride conscious, health minded consumers" vision statement : ""To be the leading integrated food services group" so the world ‘s best tasting starts with the fresh ingredients , the chicken farms &how they raised up … let’s start analyzing the portofolioes: **According to the BCG –matrix: Stars | Cash cows|

Xtreme meals,individual meals| Family meals ,sandwiches & coleslaw| Dogs| Question marks| Nuggets, green salads| Desserts , crispy strips, rizo | They should analyze the question marks and the dogs & turn them into stars or cash cows may be investing offers. (N. B:R&D has to work more on their products) Market segmentation & targetting : They classified the market into 3 distinctive markets: a. Individual meals : targetting teenagers , youth & mid-age groups b.

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Kids meals: targetting the children by offering them toys & enhancing the play room in their restaurants c. Family meals : for families ranging from 4-6 persons Swot analysis: Strenghts : Customers needed some snacks so , they were the first to introduce what’s called a “SNACK BOX” which consists of 2 pieces of chicken .. in addition to the cheap price they offer. Weakness: Lack of introducing new items or investing in the old menu ….

R&D department has to be more focused ….. Opportunities: KFC had the opportunity to be reachable world wide in addition to the americana logo which is percieved as a 100% quality offered . KFC has positioned itself as the “finger lickin good “ brand which is characterized by its special taste formula . Threats : KFC started to fear competitors like Mc donald’s who nowadays offer more healthier food which make customers more focused on more healthier food rather than fried chicken.

Kentucky Fred Chicken essay

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