A Case Study of the Travel With Us Marketing Plan

Marketing Plan-"Travel with Us"

Company Website and the Marketing Environment for the Organization

The "Travel with us" travel agency has no online presence that would improve the customer base in Huddersfield and around the globe. All businesses, no matter how small they are, ought to have a website for carrying out sales and other transactions (Charlesworth, 2009). Business website is a basic requirement that contains fundamental information to customers. "Travel with us" travel agency would need a website to create a new customer base and maintain the existing customers. The website would be significant in providing vital information such as the activities that clients can engage in during travel time as well as the opening and closing hours of the business.

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Setting up the company website would be easier through the use of applications such as word press. Word press would be useful as a free blogging tool and content management system that would provide users with the opportunity to pay extra fee for the premium version (Saxena, 2005). A website would be relevant for the travel company as a shopping platform that many customers would prefer.

With the travel agency starting from scratch with the launch of a website, it would be important to survey the existing customers by sending emails that ask for the customers' input. It would also be useful when the survey is done during the transactions that are carried out when during the manual transaction sessions. Involving the clients and sharing their opinions would give the company an insight on how the online marketing would influence the number of sales.

Online presence in the travel industry is important for outbound marketing as it reinforces the company brand and what the company offers to the target market (Pride, William, and presence in the travel industry is important engine optimization would place the travel agency at a higher rate as compared to the other travel companies in Huddersfield.

Search engine optimization would also make it easy for customers to find the company website and rank it in their list results. Search engine would be vital for the travel agency as most people tend to trust search engines while going through the list of companies in the internet. Websites that appear high in search pages are more likely to receive traffic; thus, the "Travel with us" company should consider using SOE to maximize sales in Huddersfield and the entire United Kingdom.

Search engine optimization would be the perfect tool for the travel agency to use as the company intends to educate the customers on information about their services. While using SEO, it would be important to monitor information that appears on the website to ensure that it is current and accurate. The search engine feature would require the company to promote its new services as new content are highly rated among other companies' services. Applications such as blogs for the new service and company would be helpful to the SEO of the company (Croft et al, 2010). Major search engines such as Google and Bing would connect people from all over the world to the content that they desire, ranging from products to services.

Maintaining Customer Loyalty

Social media is an important part of the online presence that would improve the company's chances of generating revenue as well as creating customer loyalty. In internet marketing, social media is vital to allow the existing customers and potential customers, as well as other interested parties to engage easily with the business via a channel that plays a significant role in people's lives (Croft et al, 2010). In many occasions, most social media channels may not be relevant to each business but it is worth considering the channels into the company's options. For instance, Facebook serves the same purpose for all businesses as it is a platform where people post news, photos, videos, and tips.

Among the weakness of the company is the competitive market in Huddersfield and the entire United Kingdom that may influence the customer loyalty as well as the price of the services offered by the company. It may be necessary to conduct a comparative market analysis to determine the value of the company in comparison to similar businesses in the United Kingdom (Croft et al, 2010). The competitive market may influence the company's brand negatively as other companies strive to maintain their image and improve on their brand.

Upon the decision to use a social media channel, it is important to get a clear idea of the content that the company is willing to share. More compelling and engaging material engages followers to like, comment, and share posts that boosts customer loyalty as well as creating a new customer base. Companies that look forward to promoting their services and products are often advised by marketing moguls to engage their customers to make the products and service more appealing to the existing customers. Social media gives the company an opportunity to engage in more positive social activity to expose the new brand and intrigue the customers on what the company offers (Croft et al, 2010). Engaging a brand positively is an opportunity to expose the brand to friends, family, and colleagues.

References

1. Blattberg, R. C., & Deighton, J. (1996). Manage marketing by the customer equity test. Harvard business review, 74(4), 136.
2. Charlesworth, A. (2009). Internet marketing: a practical approach. Routledge.
3. Cravens, D. W., & Piercy, N. (2003). Strategic marketing (Vol. 8). Boston, MA: McGraw-Hill Irwin.
4. Croft, W. B., Metzler, D., & Strohman, T. (2010). Search engines: Information retrieval in practice (Vol. 283). Reading: Addison-Wesley.
5. Dalgic, T. (2006), Handbook of niche marketing: principles and practice. Psychology Press. DiMingo, E. (1988). The fine art of positioning. The Journal of Business Strategy, 9(2), 34-38. Doole, I., & Lowe, R. (2008). International marketing strategy: analysis, development and implementation. Cengage Learning EMEA. Kotler, P., & Keller, K. L. (2006).
6. Marketing Manaaemen. Pride, W., & Ferrell, O. C. (2004). Marketing. Cengage Learning. Saxena, R. (2005).
7. Marketing management. Tata McGraw-Hill Education.

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