Decriminalization or to not decriminalize. That is the big question. Will the decriminalization of marijuana be the next revolution of America? Marijuana prohibition has been in effect since 1937, with trends that closely resemble those of alcohol prohibition-meaning an increase in crime, distrust, and dissension. …
Every so called growth industry as a “self-deceiving cycle of bountiful expansion and undetected decay”. The four conditions which make up this cycle are reasons companies should continue to invest in product innovation and development. The population myth is a belief that as more consumers …
The chapter starts by examining the basic concept of a product including its physical features and its image features. Once the product is put into standardize or adapted to local conditions. An international marketer needs to determine what the market offering should be in the …
Ethical, legal and regulatory issues of Business to Business (B2B) sites are quite similar to Business to Consumer (B2C) sites. The only difference is that the costumer is either a company or just an average Joe consumer. If he/she/it is a victim of a scam, …
The 7 Key Differences Between business-to-business and consumer marketing by Robert W. Bly When asked if he could write an effective direct mail package on a complex electronic control system, a well-known direct response copywriter replied, “No problem. It doesn’t matter what the product is. …
Lecture 1: Introduction to Marketing Marketing is the management process responsible for identifying, anticipating and satisfying customers” requirements profitability. Peter Drucker ‘there is only one valid definition of business purpose: to create a customer”. At its simplest, if you do not have any customers for …
Advertising, through the ages has evolved to be a very powerful tool that can shape identities and personalities of consumers regardless of age, culture or sex. Advertising has, one way or another shaped my identity and personality. I also have to admit that because of …
With the current high competition being witnessed in all industries, companies are increasingly being faced with new challenges to come up with new marketing strategies that can ensure that they retain or even increase their market share. (more…)
Evaluating the relative positions of competitors allows business firms to discover threats and opportunities relative to organizational strengths and weaknesses together with an understanding of the political, economic, socio-demographic and technical forces shaping the competitive environment (Saloner, Shepard & Podolny, 2000). Insights from environmental scanning …
The media is everywhere. In your homes, in schools, in the workplace. It is very powerful in its influence. It can change peoples’ lives and affect the way they think. The media is very versatile. It can be used for several purposes, from explaining things …
Data” was only realized after the scanners were multi-dimensional software were made broadly installed. One could say that the data were the available. Twenty-five years ago, Big Data genre- “exhaust fumes” resulting from the primary use of dated by PUC point-of-sale scanners changed the The …
Jamba Juice attained its target by day 8. All the 100,000 coupons allocated for the two weeks had been downloaded by the eighth day. Approximately 50% of the budget was spent. Since online coupons were used, the progress could easily be monitored. It was a …
Identifying key factors for new product success It is well known for us that new product development is always the key for companies’ success or even survival. And the new products don’t need to be the totally new products, companies can just make some improvements, …
In the wake of current economic decline, organizations clearly understand the need for good customer relations. Consumers are paying strict attention to the quality, cost and availability of the products they desire. Moreover, consumers are watching the business practices of the organizations that provide them …
If you want to target millennials within your digital marketing campaign, it is no longer enough to just be present on and Twitter.The shift towards visual social media networks is there. and Instagram now rule the party. Facebook may still be dominant, as 72.6% of …
As stated in “Brand Durability Challenged” (201 1) people usually feel connected with and loyalty to the brands that have been in the market for many years. “Credibility, quality and consistency’ (Moisakos, 201 1) of the old brand can build consumer loyalty. The connection between …
Everyone would like to have a good business that would bring him or her a lot of money, a high life position and satisfaction. But how to make it? How should you begin to get round to it? It is hard to answer the question …
Two months after Facebook Inc. admitted it had inflated the average time it told advertisers that users were watching their video ads, the company is promising better data to give ad buyers a clearer picture of how they are spending their money.The world's biggest online social …
The following excerpt is from Wendy Keller’s book . If you have an inquiring mind and speak clearly, chances are, you would excel at podcasting. A podcast is like a radio show that you produce, but people can listen to it any time they like and …
My main aim in this essay is to review, analyse and comment on some TV adverts that are advertising the snack ‘Peperami’. TV advertising is an extremely good way of marketing a product because it has a huge potential audience. There is a downside to …
The past decade has not only been a harbinger of improving lifestyle, comfort, and convenience for people, but it has also provided significant technological breakthroughs to companies, governments, social enterprises, and society in general. This decade continues to build technology to further expand horizons of …
The prospect of connecting people to their friends and all of the things they are interested in is so intriguing that there are an increasing number of people joining the social networks, such as Facebook, Renren, Tencent, Sina, etc. At the same time, social media …
In “Encoding, Decoding”, Stuart Hall identifies with the moment of consumption. In that moment, the process of decoding occurs. Although the process of decoding may seem simple at first thought, it is actually complex. People’s different ways of interpreting events is what makes decoding complex. …
Nowadays the world is a really small place compared to what it used to be before. Twenty first century brought many changes for our society and it had been marked by the rise of a global economy, the rise of the consumerism, mistrust in government, …
As known to all, international relations between commercial organizations is one of today’s strongest trends in business industries. The truth is that every single organization, whether small or large scale, is considerably involved in reaching the goal of being globally known through international trade. Just …
Successful managers know that an ounce of prevention is better than a pound of cure when it comes to dealing with employee problems. The risk of hiring a bad employee can be minimized with a sound recruitment and selection process. Recruiting and selecting the right …
The businesses of Bharti Airtel are structured into two main strategic groups. The mobility business provides gsm mobile services in all 23 telecom circles in india. hile infotel business group provides telephone services and internet access over dsl in 15 circles. The company complements its …
Essay Outline Argument: I think that advertising does give me a wealth of information about a country. Support 1: When I watch TV in South Korea, I can see what cell phones, TVs, and fruits and vegetables are from this country Support 2: Second, in …
The businesses of Bharti Airtel are structured into two main strategic groups. The mobility business provides gsm mobile services in all 23 telecom circles in india. hile infotel business group provides telephone services and internet access over dsl in 15 circles. The company complements its …
In the last 50 years the mass media has grown exponentially with the advancement of technology. Our society has come a long way since the telegraph and the newspaper. The most used source of media today is the television. In today’s society over 250 billion …
Purpose
The purpose of marketing is to generate revenue for a brand, company, or organization. Marketing professionals and teams achieve this through the execution of strategic digital activities that drive traffic, qualified leads, and sales, in direct collaboration with their sales team.
Goals
What are the goals of marketing? Broadly speaking, the goals of marketing can be broken down into five main areas: to raise brand awareness, to generate high-quality leads, to grow and maintain thought leadership, to increase customer value, and to empower your colleagues to become brand ambassadors.
Marketing blogs
Marketing books
Save time and let our verified experts help you.
Hire writer
