A Proposal for an Overhaul of the Hospitality Industry in America

It is the hospitality industry that has been acting as a unifying factor that makes the world a global village. The industry keeps inspiring people across the world to travel more and unite with other cultures. With the business plan of starting up a hotel along the shores of Hawaii, it is the travelers who will be the major customers of the business since Hawaii is known for its wide tourism attraction. The hospitality business in the United States is historically known to be a mammoth sector that is ranked in trillions of US Dollar in revenue annually.

The modern hotels in the US fulfill the same purpose as the ancient ones, although the modern hotels now feature many facilities that add to the customers' experience and conveniences. Competition is stiff in current hoteliers because of the new trends that define better criteria in the hospitality industry globally (Weinbaum, 2008).

Strengths:

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• The hotel business is a lucrative business, more so in the town shores of Hawaii, a strategic position for the ever flocking visitors. Starting a hotel business in the area is

  advantageous because of the much accommodation needed by the growing number of tourists day by day.
• Accommodation will be one of the key services that the business will be offering; hence, the advantage of a wide location will give room for the construction of parking lots to attract car owners to the facility.

• There is a well laid plan for the generation of the starting capital of the hotel. Financial

  institutions, personal savings, and capital from partners would generate enough start-up capital that is required for the large business.

Weaknesses:

• The business may suffer from low levels of skills and poor working conditions for the

  employees. With a starting number of 250 workers, some employees may lack the required experience in the hospitality industry; thus the quality of service in the hotel may be negatively affected
• The Quality Menu Restaurant is anticipated to be highly dependent on tourists, a factor that is highly sensitive due to the changing political temperatures globally.
• There is the weakness of low profit margins immediately after the start-up of the business due to seasonal dependency.
• Although the hospitality industry is a multi-trillion Dollar business in the US, it is still perceived to be a low status employment sector.

Opportunities:

• The aging population could also be a boost to the integrated catering services in the restaurant. The provision of traditional foods would boost the attraction of the aging

  population that is also part of the visitors who throng the region for the beautiful shores.
• The restaurant is branded "Quality Meals Restaurant," a factor that could boost the profits of the business. Current trends in the hospitality industry tend to demand much on quality of products and services
• Globalization as a factor could be an opportunity for the restaurant to offer a variety of traditional meals that would attract people from all walks of life.
• There is the opportunity of offering lots of snacks and take-away foods to visitors who would wish to eat at the beach scenes.

Threats:

• Increase in terrorism globally could be a threat to the business as terror groups come up

  with new tactics of hitting their targets.
• Competition could be a great threat to the restaurant as the black market poses a threat to the working conditions in the hospitality sector.
• The employment of unskilled workers could jeopardize the quality of service at the restaurant

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