Last Updated 27 Jul 2020

A Case Against Deceptive Advertising

Category Advertising
Words 307 (1 page)
Views 155

Verizon Wireless, a joint ownership of Verizon Communications Inc. and the Vodafone Group PLC, had sold laptop cards with limited capabilities for wireless Internet access.

For $59.99 the company was offering an “unlimited monthly usage plan,” despite the fact that the service had limitations (Sharma & Cheng, 2007).  Customers were not able to use their laptop cards for “high bandwidth activities,” for example, to download movies (Sharma & Cheng).  Moreover, Verizon Wireless had not mentioned the limitations of its laptop cards in advertisements (Sharma & Cheng).

Order custom essay A Case Against Deceptive Advertising with free plagiarism report

GET ORIGINAL PAPER

Following an investigation by the State Attorney of New York, Verizon Wireless was required not only to agree to change its “‘unlimited’ advertising” of the wireless broadband service, but also to reimburse the customers with $1 million in all (Sharma & Cheng).  Besides, the company was required to pay $150,000 in fees and penalties to New York.  Verizon Wireless agreed to meet all of the legal conditions (Sharma & Cheng).

Critique

The case of the laptop cards sold by Verizon Wireless concerned deceptive advertising.  The company had referred to its service as an unlimited plan in spite of its limitations.  Customers should have been informed about the limitations before they purchased the service.

Thankfully, the New York State Attorney intervened to compel the company to reimburse the customers.  As a matter of fact, this aspect of business law is vital for consumer protection against company fraud.

Deceptive advertising includes misrepresentation and omission.  Perhaps Verizon Wireless had mistakenly omitted the limitations of its service in its advertising.  Nevertheless, it was required to pay for its mistake.

This serves as a warning for all companies in the U.S.  Furthermore, the business regulatory departments around the country must continue to evaluate all advertisements seeing that imperfect information is a source of market failure.

References

Sharma, A., & Cheng, R. (2007, Oct 24). Verizon Wireless Reaches Deal in Marketing Probe.

The Wall Street Journal, pp. B5.

A Case Against Deceptive Advertising essay

This essay was written by a fellow student. You can use it as an example when writing your own essay or use it as a source, but you need cite it.

Get professional help and free up your time for more important courses

Starting from 3 hours delivery 450+ experts on 30 subjects
get essay help 124  experts online

Did you know that we have over 70,000 essays on 3,000 topics in our database?

Cite this page

Explore how the human body functions as one unit in harmony in order to life

A Case Against Deceptive Advertising. (2016, Jun 22). Retrieved from https://phdessay.com/a-case-against-deceptive-advertising/

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Save time and let our verified experts help you.

Hire writer