Consumer Behavior exam questions
Consumer Behavior The final examination for this paper is scheduled for Monday 16th June 2014 Time allowed: 3 hours plus 10 minutes reading time Instructions: The final exam consists of 4 essay questions. ALL questions are compulsory.
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Each question will be worth 10 marks for a total of 40 marks. Possible questions: Question 1 (a) Explain the peripheral route to persuasion and discuss the ways In which marketers can Influence low-effort consumer attitudes. (b) Because attitudes are learned predispositions to respond, why don't marketers and consumer researchers Just measure purchase behavior and ignore attitudes?
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