The Famous Grouse Advertising Campaign

In this piece of work I intend to outline the advertising campaign for the "Famous Grouse" Scottish whisky. The campaign is made of about 20 adverts but I will only be looking at about 6 of them. The adverts consist of as white background with a grouse performing various actions corresponding to a humorous punchline. Such as the advert containing the punchline "With Water" would have the grouse stood on a rock with some fish swimming by. The grouse itself has been designed to be memorable, using the humans sub-conscious attraction to large eyes. Another of the humans attractions is smoothness, so the animators have used computer animation to give the impression of smoothness and overall quality instead of using plastiscine models. The target audience, I expect, would be over eighteens as thes people are the only ones to be able to buy the product.

A Large One And A Couple Of Small Ones This punchline refers to the way that you would ask for a whisky at a bar. By saying "A large one" you would be given a double whisky and "a small one" would mean that you would want a single whisky. The advertisement starts off wih a close up of the grouses feet crashuing across the screen,. Then two smaller grouses running along behind them. The screen then changes to show the punchline and then the picture of the bottle. The music for the advertisement is a simple, crucially catchy and memorable theme tune.

Make That A Double

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This punchline refers, again, to the way you would order a whisky. If you said, "make that a double" you would be asking for a double amount of whisky. The advert is set on the same white background with the same grouse and the same theme tune, indicating that there should be a link between this adverty and the previous one. The advert starts with two identical grouses walking onto the screen from opposite sides. There are small variations on their movements so that it looks as though its not exactly mirrored and looks too mechanical. The two grouses then perform somke identical actions in front of each other, still with the variation to make each grouse look as though they are alive. Then they both look at the screen and blink wioth their big eyes, plaing on the humans attraction to big eyes, and then walk off. The screen then cuts to the punchline and then to the picture of the bottle.

With Water

This punchline refers to how you would drink the whisky. If you wanted a more diluted drink, you would ask for a "whisky with water." The theme tune itself in the notes are the same but the voicing is different as they are now played to portrey a popping sound. The backgound is the same apart from the addition of a stine on the lower edge that the grouse stands on. In the advert the goruse is stood on a stone. Then some fish float by as if swimming, and the grouse looks at them as thay go across the screen. As thay leave the screen, the grouse looks into the camera and blinks, again, going for the big eye attraction. Then it makes a motion that looks as though its breathing out and bubles come out of its mouth and float upwards off the top of the screen. The screen then cuts to show the punchline and again to show the picture of the bottle, as in the last two adverts.

A Swift One and Time For Another This is a collection of two adverts that are to be run in the same advertisement slot. They are both set on the same background and both have the same theme tune. In the first advert, the camera just shows the grouse flying across the screen quickly, depositing some feathers, and then cutting to the punchline, "a swift one" referring to the way you might drink the whisky, very quickly. Then cuts to a picture of the bottle as in the last few adverts.

In the following advert, the screen is merely the white backgound, then cutting to the punchline. This is done this way because eht emakers expect the audience to make the connection between the first and second adverts, seeing as though they are in the same advert sequence. This advert is meant to be played when there might be an occasion where drinking is not uncommon for example during half time of a football match. The makers exopect the people in the pub may be watching this advertisement, and therefore might want to buy a quick drink during the half time period, hence the first punchline "A Swift One". Near to the end of the advertisement slot, they expect the audience to have finished their first drink so entice them further by creating a second advert, pricelessly, to suggest buying another of their whiskies, hence the second punchline, "Time For Another".

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