Essay on McDonald`s

Without any of those people how would McDonalds operate? If an employee calls out sick and doesn’t show up to work, they get someone to replace them. “Parts” are replaceable. In terms of Frederick Taylor's principles of scientific management, each task performed at McDonalds has one best method. It is the manager’s responsibility to find that best method. It is also the manager’s responsibility to hire and train the employee that is using that method.

It is the employee’s responsibility to perform the task using that method in order for McDonalds to run properly. In terms of Max Weber's hierarchical structure, McDonalds is a major corporation for which it’s owner has the highest authority and responsibility that everyone below him are doing their job functions correctly in order to maintain a successful business. Then you have regional managers, district managers, store managers, assistant managers/ supervisors, and the employees.

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In terms of Henri Fayol's administrative principles of McDonalds, there is a chain of command from top to bottom. There are store owners, store managers, assistant managers, and the employees. There are organizational goals that must be met, and it is the responsibility of the managers to make sure that it’s employees are performing those tasks and following the rule that are applied to all. I believe McDonalds has been a successful franchise due to a consistent commitment to standards.

McDonalds success thrives on adapting to consumer demands. McDonalds franchise restaurants became well known for the inspired and defining vision created by Kroc for his restaurant business. “Quality, Service, Cleanliness and Value” was the company’s motto, and customers knew that no matter where they travelled, they could rely on those qualities at every McDonalds they visited. Kroc’s brilliant marketing insights produced many winning strategies.

He launched “Hamburger University” in 1961 in Elk Grove, Illinois, to train all franchisees in every aspect of McDonald’s management. Kroc also targeted families as his best market share. This resulted in the debut of the “Ronald McDonald” clown character on television in 1963. There are many similarities in organization between McDonalds and other successful franchise organizations, such as Burger King, who was founded by James McLamore, and Glen Bell, founder of Taco Bell.

These two mean visited McDonalds just after Ray Kroc back in 1954. They all were very impressed with the speedy business operation that served so many people at once. Mechanistic organization of McDonald’s retail outlets is the best method for the franchise with the process of innovation so characteristic of the McDonald’s enterprise because they kept their beliefs and values throughout all these years which has made them very successful to this day.