Swot Of Boots

Category: Swot Analysis
Last Updated: 20 Jun 2022
Pages: 1 Views: 663
Table of contents


  • One of the well-known brands in retail sector in United Kingdom.
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  • Efficient in managing stock during of product holiday season was better than any competitor.
  • Relationship with Boots was profitable for hairdressers, thus the hairdressers would prefer Boots brand only.


  • Failure to link the celebrity name with its products and hence didn't maximize profit.
  • Various high profile competitor in product retailers like Tests, Kingsbury and Morrison.
  • Customer's preference changes over period to time along with the new trends.


  • Most of the other brands didn't have the technology to implement '3 for 2' offer.
  • Competitors can't copy their strategy of Boots of linking its product with prestigious salon brands.
  • Celebrity brand name can be strategically used to promote their products and gain critical promotion with it.


  • Fierce competition with some of the leading brands in the world like P&G, L'Oreal, etc.
  • There was no brand loyalty between the consumers regarding the shampoo brand.
  • Major drug and beauty retailer Supersede attracting customers through store layout, lighting and color.

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Swot Of Boots. (2018, Jun 02). Retrieved from https://phdessay.com/swot-of-boots/

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