Last Updated 03 Jul 2021

Swot analysis of walt disney

Essay type Analysis
Words 411 (1 page)
Views 205
  • Media - overall unprofitable.
  • High cost of operations including high sunk costs, research, and development costs, and costs of entertainment production.
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  • Studio entertainment typically incurred losses because of production costs and the cost of extensive advertising campaigns, specifically a decline in DVD sales. Parks and resorts success unpredictable depending on the travel trends, leisure time, and seasonal.

OPPORTUNITIES

  • Growth through further acquisition, increased in acquisition to enhance the resources and capabilities of its core animation skills and characters.
  • Increased media Networks, the company recently has acquired a media network (JET) as a platform for them to enter India and Russia as those countries are using the JET media network as well.
  • The company also has acquired Playroom to give the company new inline gaming capabilities.
  • Another media network opportunity for the company to acquire is Localism.
  • An increase in piracy in the movie industry leads to the company's DVD sales declined.
  • Intense competition - Disney operates in very competitive industries such as media, tourism, parks and resorts, interactive entertainment, and others. The intense competition leads to one of the company divisions which is interactive media incurred losses.
  • Changes in consumer's tastes and preferences, people choose to spend their money on entertainment not as willing to spend on parks or resorts, uncontrollable changes in travel and tourism.
  • Employee retention- retaining and recruiting innovative people, competition on finding and affording the most creative human resources, increasing salaries and labor costs.
  • Strong diversification, they diversified into related businesses, instead of making soot analysis of Walt Disney By psycholinguistics park and resort, consumer product and broadcast media. Well-established product and interactive media.
  • Brand recognition, have a strong image in their animation film through worldwide. Customer loyalty to their product is high.
  • Largest worldwide licensor of own cartoon character-based merchandise. Such as Paxar, Marvel, and JET they able to increase their profits and revenue 0 Interactive Media- overall unprofitable.
  • High cost of operations including high sunk costs, research, and development costs, and costs of entertainment production. 0 Studio entertainment typically incurred a specifically decline in DVD sales. Parks and resorts success unpredictable
  • International expansion and look for potential markets such as India and Russia. Resources and capabilities of its core animation skills and characters. Increased littoral for them to enter India and Russia as those countries are using I-JET media network as well. The company also has acquired Playroom to give the company new online gaming capabilities. Another media network opportunity for the company to acquire is Localism.

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Swot analysis of walt disney. (2018, Aug 23). Retrieved from https://phdessay.com/swot-analysis-of-walt-disney/

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