Last Updated 12 Apr 2021

Legoland’s Main Target Market and New Forest

Category Target Market
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The families would enjoy a great day out while having fun with there children. The young children will have lots to do as the park is really based around them. Legoland has over 50 fantastic rides and attractions.

Families with older children would not prefer Legoland, as they would not gave a fun day compared to, if they went to Thorpe Park. Thorpe Park is a thrill park and would excite them a lot more then Legoland. This is mainly because this is not the age group Legoland has targeted. Only one or two rides would attract the older children compared to nearly all the rides at Thorpe Park. Thorpe Park mainly attracts people from the age of 12 upwards as it is a thrill-seeking park.

Young couples again would not have such a great time here purely because the park does not appeal to them. However they can enjoy some rides and have photos as most rides have ride photography. But Thorpe Park would be a better option, as they would enjoy themselves a lot more, with better thrill seeking rides.

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Legoland's nearest competitor would have to be Thorpe Park but they are two totally different parks as Legoland is aimed at 3-12 year olds where as Thorpe Parks target market is teenagers and adults. Thorpe Park is basically a thrill park as all the rides are quite intense. Some of the intense rides are the Colossus, Nemesis Inferno, Quantum, Detonator and Rumba rapids.

The prices between Thorpe Park and Legoland are quite similar but a 14 year old for example would much prefer spend there money at Thorpe Park as it is better value for money for over 12's.

Legoland is a unique park because it is the only park that offers something for younger children in the Royal Borough and is probably the best known in the UK. The closest family park to Legoland is Beavers Park inside the Pleasure Beach at Blackpool and also Paulton Park in New Forest.

Paulton's Park is situated in a beautiful parkland setting of 140 acres with colourful gardens, sweeping lawns and a horseshoe shaped lake. It is a place full of fun, action and excitement. There are a variety of things to see and do for all ages. There are 40 different rides and attractions, fast and slow, wet and dry. Some of the features on offer are the Family Roller Coaster, Raging River Ride, Tiny Tots Town, Kids Kingdom, Clock Maze and there are many more.

There are not a lot of comparisons between Legoland and Paulton Park. Paulton Park has fewer rides then Legoland though, but only by a few. Paulton Park is not advertised as much as Legoland and Paulton Park is not well known as Legoland in the UK. Legoland has also a better catchment area then Paulton Park. Legoland is very close to London, the capital of England also only 12 miles away from Heathrow airport. Also Legoland has many attractions nearby as it is situated in Windsor, which is a very popular tourist attraction. Paulton Parks catchment area is Bournemouth, Southampton and Brighton. Poulton Park is not commercialised enough.

There are not a lot of improvements needed for Legoland as it is a very successful company and appeals to there target market very well. They are probably the best family park in the UK. To increase visitor figures they could build a couple more rides that would attract more teenagers. Maybe a thrill ride, this will attract a much wider range of people to Legoland. They could also make more rides to expand the park and make their customers day longer and more special.

New Forest

Location

The New Forest is situated in the Southern part of England. A superb family holiday destination, flanked by the sea-faring cities of Portsmouth, Southampton and the town of Poole. New Forest extends to the South coast and the Isle of Wight. The New Forest has 93,000 acres of woodland and open-land brimming with wildlife. It is the largest un-enclosed area in Southern England, with ponies, donkeys, cattle, pigs, deer's and more roaming freely. There are a lot of activities that you can take up when you're at New Forest; the activities include horse riding, camping, walking, cycling and water sports.

New Forest was set aside as a special place over nine centuries ago by William the conqueror. When you enter New Forest today, it appears that you're going backwards in time. The landscape is unique and traditions exist here that are unchanged since medieval times. New Forest is well known as an Area of Outstanding Natural Beauty (AONB).

The catchment area for New Forest is quite good with a few major towns and cities nearby. Major towns and cities within two hours of New Forest are Bournemouth, Southampton, Brighton, Windsor, Bristol, Dover and London.

The District has a resident population of 171,000, distributed between six main centres and many small villages. As in most rural communities there is considerable concern to maintain the unique quality of life, including not only the attractiveness of the area but also local services.

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Millions enjoy the New Forest each year. The majority of visits are by local people within the district, this is approximately 10 million a year by the locals. A further 3.5 million are day visits from further afield and 2.5 million are visits by people staying overnight in the area. They come primarily for fresh air, recreation and peace and quiet.

The New Forest also has many features and attractions for visitors. I think New Forest is suited to every age group. Some of the top attractions include Paulton's Park, Art sway, New Forest Cider Farm, Setley Ridge Vineyard, Cal Shot Castle and possibly one of the most popular reasons for visiting New Forest is the beautiful wildlife.

Paulton Park is a place full of fun, action and excitement. Children would just love it here, with lots to do. It is very similar to that of Legoland in Windsor. There are 40 different rides and attractions, fast and slow, wet and dry. Some of the features on offer are the Family Roller Coaster, Raging River Ride, Tiny Tots Town, Kids Kingdom, Clock Maze and there are many more.

Art Sway attracts many visitors who are interested in the modern day art designs and paintings.

New Forest Cider Farm and Setley Ridge Vineyard are the ideal places to buy and experience how and where wine is grown, produced and bottled. The main target here is at the adults, it gives them a chance to buy and taste freshly brewed alcohol.

Whilst on your visit to New Forest there is a great chance to visit one of Henry VIII's monuments, the Cal Shot Castle.

Visitors have the chance to get right up close with the animals, as there are wild ponies and goats roaming free in the wild. The forest offers a number of centres with different animals on show, with Europe's largest gathering of multi-specied otters and owls. There are two beautiful sites you can visit they are Wildlife Park and also Longdown Activity Farm.

There are a lot of activities that you can take up when you're at New Forest; the activities include horse riding, camping, walking, cycling and water sports.

Access

Visitors can come to New Forest by car, rail and sea.

By Road

The road links for New Forest are excellent with the M3 and M27 providing access from London and the South East. If you are travelling from the Midlands you have the benefit of the M40 and A34.

By Rail

You can get to the New Forest from all over the country by train. There are over 130 stopping trains a day at Brockenhurst, which is on the mainline from London Waterloo, this is a one and a half hour journey.

By Sea

Wightlink Ferries operate frequent services from the Isle of Wight to Lymington. P&O European Ferries operate services from Le Havre, Cherbourg and Bilbao. Brittany Ferries run services from Caen, St Malo and Santander.

By Air

The major London airports, Gatwick and Heathrow, are less than 100 miles away. Just outside New Forest there are Southampton and Bournemouth International Airports. These are easily accessible via good rail and coach connections.

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