Draft a response to this customer. Analyze the responses of your classmates. What makes a good “service recovery” response. Develop some general guidelines.
A.Response Letter:
Dear Sir/Ma’am,
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General Manager
B. •Apologize and take responsibility for the error or the inconvenience •Take action with an acceptable temporary solution or give the customer something of value as compensation •Make a promise to the customer to resolve the problem•Keep the promise
•Follow-up
•Prevent recurrence
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