Essays on Brand

The year is 1992 and Goodyear is planning to release its new tire the Aquatred. The new tire is a premium tire which reroutes water away from the main tread making it have superior traction in wet conditions. With the launch of this tire coming …

Introduction A successful brand is the most valuable resource a company has. In fact, one authority speculates that brands are so valuable that companies will soon include a “statement of value” addendum to their balance sheets to include intangibles such as the value oftheir brands. …

South Asian Journal of Management Sciences Vol. 5, No. 1, (Spring 2011) 11-23 A Study on the Association between Brand Awareness and Consumer/Brand Loyalty for the Packaged Milk Industry in Pakistan M. I. Subhani and Amber Osman* ABSTRACT Brand awareness remains fundamental to consumer life …

Soya bean is the main source of protein for Chinese people for 4,000 years. Mr. Lo brought this big idea to Hong Kong market, he began to sell his Soya bean milk from delivery in fresh to customers’ homes on bicycle, expanded his business to …

Shampoo is a common hair care product used for the removal of oils, dirt, skin particles, environmental pollutants and other contaminant particles that gradually build up in hair. The goal is to remove the unwanted build-up without stripping out so much as to make hair …

Figure 1. 1 is a positioning map showing our target customers’ percetions of our brand versus competing products on important buying dimensions, which are price and quality. Here shows two of our competitors, one is mcdonald which has large market share with low percieved price …

Betty, who has been employed for three years as a copywriter for HK&M, a mid-size advertising agency specializing in consumer packaged goods, has been feverishly working for the past week on a new ad campaign for Great State’s wheat flakes, a regional breakfast cereal. The …

It is very easy to set up a new Pc Company. This is the reason why there are a lot of such companies and the market is extremely price competitive. Each component of a PC can be sourced from outside, and the operating sytem can …

Introduction PRPG was a state-owned enterprise and was developed form an old piano factory in Guangzhou of China. The piano factory is located Pearl River, so that the brand of piano is called Pearl River. Since the adoption of an open-door policy, Chinaexploited a range of new opportunities provided by a market-oriented economy for expanding production, employments, and …

What are Crocs core competences First of all, the most important competence of Crocs is its highly responsive supply chain. Much of the supply chain’s design idea comes from the initiate product’s technological peculiarity – rubber (croslite) shoe. Comparing to regular shoes these ones were …

Prisoner’s Dilemma The P&G pricing system in the 70s and 80s was oriented towards market share. Please describe the prisoner’s dilemma in which those companies in the P&G’s markets got rewarded that maintained or increased their price promotions. For sake of discussion, let us use …

When people talk about furnitures, the first brand which comes to mind is IKEA. Originating from Sweden, IKEA first open shop in 1958, then in Norway in 1963 and soon after, it spread throughout the whole of Europe and thus slowly making its way to …

CUSTOMER PERCEPTIONS OF FACTORY OUTLET STORES VERSUS TRADITIONAL DEPARTMENT STORES Dr. G. S. Shergill* Department of Commerce, Massey University, Albany Campus, Private Bag 102 904 NSMC, Auckland, NEW ZEALAND Ph: 0064 9 414 0800 x9466, Email: G. S. Shergill@Massey. ac. nz & Y. Chen Department …

Talisha Jackson Professor Benjamin Foster Writing 121 10/29/2012 Seventeen and Maybelline Seventeen is a cheap, popular magazine whose pages are full of various fashion or cosmetic tips, articles, and advertisements. Seventeen also focuses on the unknown details of popular stars, movies, celebrities and television shows. …

The aim of this dissertation is to propose a methodology which will help establish whether the brand of the leisure hotel is important when tourists are choosing accommodation. Objectives To find out the factors that will make customers choose one accommodation place over the other. …

Question 1: Cottle-Taylor A company’s marketing mix strategy is key to their success. Thorough analysis is needed to assure that product attributes, distribution strategy, communication strategy and pricing strategy are all in line with the company’s strategic goal. The following analysis is of Cottle-Taylor’s marketing …

The launch of the BIC women underwear is the best example that it was not. The brand products are known as disposables and have a similar way to distribute and use the same outlets. The new line on disposable underwear had no link with the …

The Lifebuoy story dates back to 1895 when it first entered the Indian market. “Life buoy’ literally meaner the life-saving buoy thrown out to people at sea to prevent them from drowning. This is where the brand got its name from. Lifebuoy is a product …

Porters 5 Forces Model is a valuable tool in evaluating the condition of the Yum! Brands China Division and the fast-food industry that Yum Brands is actively dominating. While there is much competition in China in the food industry, it is undeniable that with the …

MGF 403 Assignment 4 Was Haier’s decision to globalize into developed markets early on a good strategy? Haier focus on difficult market first. In this context, difficult means developed and big for the market ,for example, Europe and United States markets . Zhang decides to …

About Ritu Kumar Introduction Ritu Kumar is the largest & most respected designer brand in India today. Since 1969 she has developed a unique style of her own, reflecting the ancient traditions of Indian craftsmanship in a contemporary vocabulary. Her understanding of ancient designs and the …

Nescafe, one of the top ten most valuable brands in the world, has over 50% instant coffee market share of the world, followed by General Food, Maxwell House and Brooke Bond. It’s so successful that some people in some of the Asian country such as …

Regardless of what kind of profession you have, these days competition in the job market is higher than ever. With unemployment rate projected to rise in 2017 there is a need for that extra step in order to gain advantages for your Curriculum Vitae. I sat down to …

Case 6 Victoria’s Secret Pink: Keeping the Brand Hip As consumers, we pay attention to what is hip and trendy in the marketplace as it relates to fashion. Advertising plays a large role in the fashion decisions made by adults and pre-adults alike. For instance, …

As far as eating-out is concerned, Malaysia is one of the countries in the world where a family can afford to eat out almost every day of the week. Depending on one’s budget, the choice of eating places can range from posh hotels and chic …

Impact of Celebrity Endorsements on Brand Image Introduction Celebrities are people who enjoy public recognition by a large share of a certain group of people. Whereas attributes like attractiveness, extraordinary lifestyle or special skills are just examples and specific common characteristics that are observed and …

Positioning has come to mean the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization. Generally, the Brand positioning process involves: Defining the market in which the product or brand …

Unilever [pic] The company was formed by a merger of Dutch Margarine Union and British soap-makers Lever Brothers in 1929. Unilever was one of the world’s first genuine multinationals with operating companies in more than 40 countries. The company produces and distributes a vast number …

Introduction As seen in the Beiersdorf’s Brand-Product Matrix, Beiersdorf’s brand portfolio contains eight brands namely: Labello, Nivea, 8X4, La Prairie, Juvena, Eucerin, Hansaplast/Elastoplast, and Florena. Amongst these brands, the most prominent is the Nivea brand, which the company uses as the umbrella brand for broad …

Introduction: L’Oreal, the French cosmetic giant has become one of the leading players in the salon products sector in India. It marks its presence with a portfolio of 15 brands that grew over the span of nearly two decades in the Indian market, having an …