Swot Of Boots

Strengths

• One of the well-known brands in retail sector in United Kingdom.

Order custom essay Swot Of Boots with free plagiarism report

450+ experts on 30 subjects Starting from 3 hours delivery

Get Essay Help
• Efficient in managing stock during of product holiday season was better than any competitor.
• Relationship with Boots was profitable for hairdressers, thus the hairdressers would prefer Boots brand only.

Weaknesses

• Failure to link the celebrity name with its products and hence didn't maximize profit.
• Various high profile competitor in product retailers like Tests, Kingsbury and Morrison.
• Customer's preference changes over period to time along with the new trends.

Opportunities

• Most of the other brands didn't have the technology to implement '3 for 2' offer.
• Competitors can't copy their strategy of Boots of linking its product with prestigious salon brands.
• Celebrity brand name can be strategically used to promote their products and gain critical promotion with it.

Threats

• Fierce competition with some of the leading brands in the world like P&G, L'Oreal, etc.
• There was no brand loyalty between the consumers regarding the shampoo brand.
• Major drug and beauty retailer Supersede attracting customers through store layout, lighting and color.

Don't let plagiarism ruin your grade

Run a free check or have your essay done for you

Check my essay Hire Writer