Essays on Strategy

Strategic planning is a process of optimism by an organization. It anticipates the future of the organizational goals and strategically plans how the organization will achieve those goals. Strategic planning involves several steps in its process those steps are; (1) strategic thinking including external analysis, …

The aim of Boo.com was to develop into the popular online international sports retail company. It was supposed to be a European trademark, but with a worldwide demand. At the beginning it wanted to work for both United States and Europe. (more…)

Executive summary Reynolds are a young couple that transferred their interest over RV’s (recreational vehicles) into a profitable business. Their main objective was to be the “ the supplier of innovative RV products”. Eric Reynolds came up with innovative product called “Lock-Awn Anti-Billowing Device” , …

Operational plans are basically plans that focus and cover the day-to-day, week-to-week and monthly operation and running of the business. It is particularly used to cover shorter periods of time and have specific details of how the overall objectives are to be achieved. When designing …

Wal-Mart’s strategies are similar to McDonald’s during early 2000. It seeks to dominate the industry by opening new stores not only in the United States but even in Asia and European countries. It also adopts an aggressive strategy and focuses on becoming bigger. In its …

Nowadays, for many businesses, expanding means going global; it means managing to bring your products or services to more and more target markets around the world. The technology, infrastructure, and communications have developed so much that it is no longer impossible or that difficult to …

Michael Bloomberg, who at present enacts different roles such as entrepreneur, politician, and philanthropist, occupies an important position in the present American society. As the mayor of New York he has established his reputation as a shrewd politician.(Boyd 2006) As the founder of Bloomberg companies, …

In running a business, marketing plays a very important role. The business owner must be knowledgeable with the business’ customers, with their competitors, their strengths and weaknesses. These elements along with others should be well-defined in order to develop a well-written marketing plan and should …

Introduction The aim of the research is to increase the awareness of ‘green product ‘ in Chinese food companies and Prospects for the development of a marketing strategy to meet the green challenge. To consider the concept of green marketing emergence and development To explore …

Google is able to achieve the perfect combination of Business, Organizational and IS strategies. Its business strategy focuses on delivering superior technology solutions coupled with a work environment that encourages innovation. Google’s IS strategy involves building state of the art applications, networks and security architecture …

According to Shaw, Eric (2012). Marketing Strategy: From the Origin of the Concept to the Development of a Conceptual Framework. Journal of Historical Research in Marketing., there is a framework for marketing strategies. Market introduction strategies “At introduction, the marketing strategist has two principle strategies …

|services marketing | |STUDY GUIDE FOR | |bmar 211 VEC | |*BMAR211VEC* | |SCHOOL OF ECONOMIC SCIENCES | |VAAL TRIANGLE CAMPUS | Study guide compiled by: Dr N de Klerk Edited nn. =Page layout by Elsabe Strydom, graphikos. Printing arrangements and distribution by Department Logistics …

Strategic planning as an art is a strategic framework that functions as a context for all activities curried out, it encompasses what one will and will not do in an organization. This art and discipline demands a creative and out-of-the-box thinking which involves the discipline …

Comcast Corporation is facing strong new competition in markets where it used to have none. Comcast has been losing analog cable television customers while at the same time seeing reduced growth of subscribers for its new services. For example, Comcast added 247,000 digital cable subscribers …

The marketing strategy that should be used to target the Canadian market is to position the Kraft coffee pod products as a premium quality coffee product that provides its consumers with high quality taste, and related benefits. The pod based coffee products would be targeted …

Summarises key aspects of the: 1- project, research activities undertaken 2- ideal generation activities 3- decisions made 4- development stages 5- prototyping 6- final proposal (a summary of the group based presentation) … etc. 1. Topic choose: 2. 1 Which topic we choose: We choose …

How does Porters Five Forces Model assist an organisation in their strategic planning? Before understanding “how” we must know “what” Porters Five Forces model really is (Michael E. Porter, 2008). Company strive to secure a competitive advantage over their rivals, I mean who doesn’t want …

Marketing strategy is necessary in every business. No matter how rich a certain business is, its resources are always restricted. Thus marketing strategy provides a certain business to allocate his resources properly in order for his business to be more productive. Marketing mix is also …

Company’s marketing strategy MARKETING MIX FOR COMPETITIVE ADVANTAGE: Marketing program or plan is required to achieve the company’s desired objectives. The four ps of effective marketing min strategy was developed by McCarthy namely the four ps product price, promotion and place. Four ps consist of …

What Is the vision/Nilsson behind the Good Hotel concept? The vision/mission behind the Good Hotel concept is to maintain its identity as a “hotel with a conscience” – encompassing a positive attitude, environmental sensitive, and philanthropy. The intent of the vision is to inspire the …

In the task, it is stated that star bucks is expanding into new markets. For this the marketing mix must be as follows: The additional target segments of Starbucks were retail centers, office buildings, university campuses, hotels, restaurants, airports, airlines. Starbucks positioning changed with the …

The total market capitalization is $507B. In terms of price performance, TATA Inc has shown the most impressive percentage change. They recorded a 2.2% increase while Daimterchryster showed a 0.25% increase. Honda co lagged behind the list of top performers with 0.13%. The lowest performers …

NewsCorp (News Corporation) is a public company that is listed on the Australian and New York Stock Exchange. The corporation is also listed as a secondary listing on the London Stock Exchange. Newscorp was formerly incorporated in South Australia, and after a majority of the …

Explain the following: “People do not buy a product. They buy benefits”. 2) Explain the meaning of the expression ‘Product Mix’. State the reasons why companies or organisations generally diversify their range of products. 3) Explain the meaning of Product diversification, particularly distinguishing between related …

Albert Campus defines an absurd hero, one who despite the circumstances transcends all odds. Sisyphus, condemned by the gods to push a rock to the top of a mountain, chooses to make the most of his burden by accepting his situation and saying yes to …

Marketing is a very valuable part of a business; some of the most popular examples of companies who use marketing everyday to help boost sales are McDonald’s, Coca-Cola, Pepsi, and M&M’s. These companies are coming up with new ideas everyday to make the pubic what …

1. What have been the goals of the strategic planning exercise at RACC over the years? What are the advantages and disadvantages of the RACC approach? Previously all the strategic planning exercises involved a wide management participation coupled with bottom-up approach. The aim was the …

In the contemporary business world, marketing is a powerful tool in the growth and development or survival of any business entity. This is more so applicable in this era of artificial intelligence where technology has moved a stride in perfecting the quality, span effectiveness and …

Executive Summary for Case Study on Lifebuoy Hand Wash Customer Problem: To develop, grow and accelerate Lifebuoy Hw in Hand wash category within the constrain of limited support budget given the limited support budget relatively small size of current Hand wash business. Task Summary: We …

Strategic planning refers to the development of the organization’s long- term goals and put forward into practice (Peter, 2013). Strategic planning system is the strategy, objectives, environmental factors, it is a process about the internal conditions and various elements integration and used to guide the …