Essays on Microeconomics

Whenever we hear today about the problems facing this country and how the government intends to solve them, arguably the three most commonly occurring points for debate on the government’s agenda are education, the health system and transport. Transport often comes into focus when high …

Avon Company’s Anew Product Competition As the world’s leading mass market anti-aging skin care brand, (Avon Products, Inc. , 2010), Anew offers breakthrough products infused with innovative technology at affordable prices. Avon revolutionized the skin care line in 1992, when it was the first company …

Ascertain from the local market of selected consumer goods to what extent economic, social and cultural factors affect the demand for particular goods, Prepare report. Marketing By pizzazz consumers as regards to price and quality, consumers being classified by age, sex ND income, given certain …

Definition of ‘Market Segmentation’ A marketing term referring to the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action. Market segmentation enables companies to target different categories of consumers who perceive the full value of certain products …

Coca Cola is one of the top leaders in the beverage company in Pakistan. Coca Cola dominate and covers a large market segment. Learning Team B reviewed reports which revealed and encouraging growth as mentioned in the SWOT analysis. The second largest usage in Pakistan …

Does product quality guarantee the success of a business? Various factors are analyzed to examine whether or not a good quality product by itself can propel a business into success. A product of good quality can be defined as one that best satisfies the consumer’s …

Counter Competitive Threats: Such a strategic move is to counter the competitive threats by reducing the intensity of competition. Organizations are driven at times towards external diversification through merger by competitive pressures. (Strategic Planning: Formulation Of Corporate Strategy 1999) Access to Latest Technology: Organizations have …

I have considered the whole situation your company are in and have prepared a recommendation for you based on the information of the market. There are three options in this situation. First of all, you keep distributing only beers brewed by Enhances-Busch Inbox. Second, you …

Is Monopoly necessarily less efficient than Perfect Competition According to SJ Grant’s Introductory Economics, Monopoly is the only sole supplier of the industry. They would not inherit any competitions as well as having no close substitutes. There are many reasons that cause the formation of …

Introduction Government expenditure plays an important role in determining the changes in the level of national income; providing the right needs for potential output and sustaining the welfare of the economy. Government spending can determine the changes in the level of national income to a …

Australia has a wealthy, Western-style mixed economy, with a per capita GDP, in terms of purchasing power parity, vaguely higher than those of the UK, Germany, and France. The country was ranked sixth in The Economist worldwide quality-of-life index 2005 and third in the United …

The extended marketing mix (7Ps) The marketing mix is the combination of marketing activities that an organisation engages in so as to best meet the needs of its targeted market. Traditionally the marketing mix consisted of just 4 Ps. For example, a motor vehicle manufacturer …

Niche marketing is a very important marketing tool that is defined as “focusing on sub-segments or niches with distinctive traits that may seek a special combination of benefits (Kotler & Armstrong, 1997) Niche strategy or sometimes-called focus strategy is a marketing segmentation strategy that concentrates …

FMC industry BY boxes FMC Industry Introduction The fast moving consumer goods (FMC) sector is a large and important part of almost every economy in the world, insofar as the products associated with the industry represents a big part of every consumer budget. The goods …

Most bundling studies have been done in two areas: economics and marketing. In economics, researchers have focused mainly on pricing, type of bundle, bundle composition, and bundling optimality (Adams and Yellen 1976; Guiltinan 1987; Stremersch and Tellis 2002). At the same time, research on bundling …

In the case Blanka Dobynin was are trying to buy a large stake in the company and thereby force the management to reorganize the capital structure by raising the debt and using it to pay the dividends or buy back the shares. The strategy will …

Wakaberry Assignment Anthony Smit SN: 2011041007 Section A: Question 1 1. 1. ) a) Social and cultural forces from the macro-environment should be taken into account and a variable from the macro-environment that has influenced the Wakaberry business is the Healthier Lifestyle variable. People today …

The diversification strategy of Virgin Groups is brand extension . Richard Brandon its CEO has used unrelated diversification to expand his brand effectively. It obviously helps with the initial recognition. If you know about Virgin airlines, you take Virgin cola more seriously than a no-name …

Principles of Microeconomics Week 1 Discussion 1: Circular Flow Diagram. Explain how the circular flow diagram relates to the current economic situation. Using the circular flow diagram, explain a way that your family interacts in the factor market and a way that it interacts in …

Along with the development of the earth is a series of social events need to be addressed, such as population growth, food shortages and water shortages in many parts of the world. Specifically, people in Australia are facing with the threat of water shortage in …

Elasticity is the degree to which demand for a service or a good varies from its price. What happens most of the times is that when there are price decreases, sales increase and viceversa. This is known as elastic demand. For example, bicycles, sodas, jeans, …

These potential “losers”, he states, lactates between producers and consumers. Within his description, Wolff clarifies that exploitation is a direct consequence of economic competition. ” A competition has been set up for the general good, but without sufficient regard to how this affects the people …

It is of knowledge in marketing literature that the producer or the marketer should have focus on what the customer needs and wants in order to achieve success in business. A customer greatly affects a company’s strategy. Customers have undeniable affects to how each producer …

One of the major important questions that macro economics deals with is what determines the levels of employment in an economy. There are many opinions and suggestions regarding this issue. Opinions also differ as whether the Government should play an active role in managing the …

One: (10 points) Tom leases a farmer’s field and grows pineapples. Tom hires students to pick and pack the pineapples. The following table sets out Tom’s total product schedule. Labor (students) Total Products (pineapples/per day) 2 220 3 4 5 6 420 7 Calculate the …

Pricing Strategy – Cannibalism and New Product Development My choice I have chosen to work on this topic for these reasons. For many years now, and mostly because of the economic crisis, a lot of« premium » and mid-range brands have to compete against low-cost …

Chapter 12: Buying and Selling Investments Sources of Investing Information -Magazines – Forbes, Business Week, Fortune – News Magazines: Time, Newsweek, US News & World Report -Newspapers -Wall Street Journal and Barron’s -Investor Newsletters -Standard & Poor’s Stock Reports, Moody Investors Service, and Value Line …

Marketing is a process which starts from the identification of customers’ needs, and goes up to fulfilling them profitably in order to capture and retain customers’ loyalty and grant them utility. This whole process includes four Ps and: Product, Price, Promotion and Place. All these …

“The microenvironment consists of the actors close to the company that affect its ability to serve its customers – the company, suppliers, marketing intermediates, customer markets, competitors and publics. The macroenvironment consists of the larger societal forces that affect the microenvironment – demographic, economic, natural, …

Case 2 1. What is the company’s strategy with respect to each of the 4 Ps of the marketing mix? 2. Based on the current marketing strategy, should the company’s promotion mix focus be on personal selling or on advertising? 3. What further questions might …