Essays on Microeconomics

Main Issues and Trends that affect marketing management now days and how do they influence organizational planning. Marketing Management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm’s marketing resources and activities. Rapidly emerging …

The place that I have chosen has more advantages then disadvantages. This is because my shop will be near a main road that will allow people to see any promotions, and they will be drawn to the area by the large tourisum industrie in Pickering. …

Niche marketing is a very important marketing tool that is defined as “focusing on sub-segments or niches with distinctive traits that may seek a special combination of benefits (Kotler & Armstrong, 1997) Niche strategy or sometimes-called focus strategy is a marketing segmentation strategy that concentrates …

The extended marketing mix (7Ps) The marketing mix is the combination of marketing activities that an organisation engages in so as to best meet the needs of its targeted market. Traditionally the marketing mix consisted of just 4 Ps. For example, a motor vehicle manufacturer …

What do you understand by the term Market? Marketing is followed by the different way of processes that may included the success of marketing and involves of marketing research selling product, sales promotion, product and services and main thing of consumer satisfaction and their need …

The critical success factors include having a sustained increase in profitability for the next five years and increasing number of customer on a per year basis as well as sustained prices in its stocks. If anything happens in these factors management is advised to take …

Awareness and promotion are interlinked as when Willmott carry out promotions they want customers to become aware of their business. This is so that the customers are aware of the business and also the work that they carry out. Availability – Place The company information needs to …

OfficeMax deals with a wide range of products and services that would address the need of the country’s growing office-based workforce. These products and services are mostly served to other business organizations, but can also be provided to customers through retail. The product range includes …

Coach, Inc is a marketer of fine accessories and gifts for women and men. The company is engaged in designing, wholesaling and retailing of handbags and accessories. Its product portfolio includes handbags, women’s and men’s accessories, footwear, jewelry, apparels, business cases, eyewear, and related products. …

Identify the target customer and discuss the market segmentation of the organization. Market segmentation is dividing a market into direct groups of consumers who might separate products requirements or marketing mixes, the process of classifying customers Into groups with different need and requirement. (Kettle et …

Part 2 – Public Expenditure: Public Goods and Externalities Chapter 4 – Public Goods 1. a. Wilderness area is an impure public good – at some point, consumption becomes nonrival; it is, however, nonexcludable. b. Satellite television is nonrival in consumption, although it is excludable; …

Marketing includes planning, organizing, directing, and controlling the decision-making of a company regarding product lines, pricing, promotion, and servicing (Marketing, 2004). Comprehensive planning is important in marketing, thus a marketing plan is an important output of the marketing process. (more…)

The US paint industry is divided into three broad segments: architectural coatings, original equipment manufacturing (OEM) coatings, and special-purpose lacquers. The paint industry is a maturing industry. In 2004, sales were estimated to be slightly over $16billion and an average growth of 1-2% per year. …

According to Eddie Robinson, “The will to win, the desire to succeed, the urge to reach your full potential…these are the keys that will unlock the door to personal excellence. ” In this competitive business world, it is imperative that business owners’ develop and create …

Therefore, buying behavior of the U. S. Population has increasingly been shifted from traditional brick- and-mortar store shopping toward e-shopping. In meeting this new buying behavior, HP needs to add this new important channel effectively as soon as possible. This means providing complete product information, …

Wage determination in perfect and imperfect markets Perfect competition In perfect labor markets, everyone is wage taker – both the employee and the employer. On the one hand, the employer and his firm cannot control the market as there are too numerous firms and the …

In the U. S. economy, when companies or organizations compete for consumers’ business, consumers usually win with lower prices and better quality product (Stossel, 2007). This idea has spread to the healthcare industry and is being encouraged as a way to increase value for patients …

Written Assignment 2 Gloria Cevallos Formerly known as Stuart Cellars, now Bel Vino is one of the friendliest and finest family owned wineries in Southern California. Since their inception their goal has been to produce wine they are proud of sharing and selling at the …

Marketing Plan: Innovation is a very important aspect for operating a business. Developing new products and services can increase a company’s brand name, growth as well as revenue. The success for many established companies that remain in business for many years is due to providing …

There are many reasons as to why nurses earn less than rock stars. The first, most important one, is to recognise that we are comparing these two respective salaries on a statistical basis, most likely average such as a mean, or median wage. We must …

Cost of Capital at Ameritrade Day 1 What factors should Ameritrade management consider when evaluating the proposed advertising program and technology upgrades? Why? -They should see how revenues have changed after adopting the new ad program and technology upgrades -They need to see ROI for …

Limit pricing is the type of pricing wherein firms discourage entrants to the market by choosing a low price that is below short-run profit maximizing price but above the competitive level. Firms who engage in limit pricing are forfeiting current profits to earn future profits. …

Abstract Initial Public Offerings have been used for a long time to fund the future expansion projects of a company as and when the need arises. At the same time, Initial Public Offers do have their limitations and adverse effects, such as, dilution of ownership …

The differentiating attributes of the segments must be measurable so that they can be identified. Accessible: The segments must be reachable through communication and distribution channels. Sizeable: The segments should be sufficiently large to Justify the resources required to target them. Very small segment may …

Introduction Market Orientation: Market orientation is the implementation of the marketing concept. Being oriented marketing is more than just being directed to the customer. It requires the full support of the organization, is fully implemented in the long term and, in fact, you may need …

The stakeholders of a company are the people, companies or entities that affect or are affected by the company. The stakeholders of Albertsons are the customers, suppliers, consumer groups, shareholders, government and different retail stores operating in the country. Global Business Environment Effects on the …

Crust has become the number one gourmet pizza brand in its short ten year history. Recent expansion to New Zealand and Singapore over the past few years show encouraging signs that Crust Is quickly becoming a multinational force In the gourmet pizza market. The pizza …

One of the major important questions that macro economics deals with is what determines the levels of employment in an economy. There are many opinions and suggestions regarding this issue. Opinions also differ as whether the Government should play an active role in managing the …

The Law of One Price in Financial Markets Owen A. Lamont and Richard H. Thaler The Law of One Price is an economic way of rational perspective to explain the expectation of price uniformity of a particular commodity or say any economics goods across national …

Evaluate possible economic policies, other than increasing the age limit, that a government might use to reduce significantly the consumption of alcoholic drinks. The market mechanism should allocate scarce resources to maximize consumer welfare. Alcohol is an example of a demerit good. A demerit good …