At Dabur, we firmly believe that an organisation's true worth lies beyond its business, and is best reflected by the service it renders to the community and the Society. Businesses have a responsibility to subserve larger societal goals as they have the ability to contribute significantly and impactfully to sustainable and inclusive development.
Corporate Social Responsibility (CSR) is not a public relations exercise for us. Dabur defines CSR as conducting business in ways that provide social, environmental & economic benefits for the communities and geographies where we operate. The greatest value is in making a difference in lives of people. Dabur's CSR initiatives are driven by Sustainable Development Society or SUNDESH, which aims to reach out to the weaker and more vulnerable sections of our society. Today, SUNDESH operates in Ghaziabad & Gautam Budh Nagar districts of Uttar Pradesh and in Rudrapur district of Uttarakhand.
Over the years, it has contributed to many worthy causes, addressing children's literacy, improving healthcare services, skill development, and environment. To cite a few examples, almost 2,000 women have been offered skill development training and they are now supplementing their household income. Our self-help groups too have benefited many, with repayment of bank loans at almost 100%. It is highly encouraging to see that our small steps and efforts have helped many an illiterate kids see a school from inside, helped unemployed youth set up small businesses, made healthcare accessible to many... n short, brought smiles on the faces of scores of families.
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The objective of rural health care is to mobilize the community and build awareness, equipping them with adequate information, skills and confidence to access health services. SUNDESH provides health services across villages. It extends primary health services to the poor and the marginalised rural people at a reasonable cost. It focuses on community-oriented healthcare and works towards empowering every individual with essential knowledge and skills, which would enable them to lead a healthy life.
Capability enhancement programmes have been introduced offering vocational training in cutting & tailoring, machine & hand embroidery, bee keeping, mushroom farming, mehandi application and vermi-composting. Still a long way to go... Dabur believes in having a long-term relationship with communities in and around its operational area, and in providing sustenance to regions that remain isolated and neglected. A beginning has been made but there are still miles to go before the huge disparity is bridged and a better future delivered to both the rural and urban poor.
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Dabur India Ltd’s commitment to Corporate Social Responsibility (CSR) and community initiatives. (2017, Jul 03). Retrieved from https://phdessay.com/etop-analysis/
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