Grounding: Crowdfunding for a Variety of Projects through Public Investment

Grounding is a virtual phenomenon that aims to promote the realization of projects as varied as possible through the financial contribution of people who are interested in the implementation of such initiatives, motivated by several factors. To better understand the concept, we can break down the name in that crowd, in English, means "crowd"; and funding, 'financing" Thus, it can be considered that are projects carried out by financing of a crowd of an audience. But is not based on "public" in "public money", but money invested by the public itself.

The various projects such as, for example, ultra nature, such as the production of a CD of a band or the publication of a book, are hosted on a site geared to attract collective donations towards the realization of the submitted work. "(OCTET , Fluvial - Libber - So Paulo v 15, n 29, p 135-144, June 2012) The history Of Grounding in the Brazilian market: The pioneering the use grounding in Brazil was the Vagina site, which enables any type of project, from cultural to staff personal projects, such as buying a mobile phone or even a car.

This idea has been widespread and well accepted by the domestic market, is a new way of achieving a project, wrought the collective funding, the taxpayer donates because there is an identification with the project, and there are various forms of return, for example, an audiovisual production company is in need of 40,000 areas for the post production of a documentary on Iris's velars January, from that are created various mechanisms for attraction of such a taxpayer as videos of the creators of the project inviting people to donate and be part of the project, establish quotas, up to a certain value the taxpayer can download the documentary before the release, the other value win tickets to watch the commentary in theaters, finally there are several ways to attract that donor. Reception: My perception is that the Grounding is only a reflection of the new project finance models, drawing a parallel with the current state of the music industry, where there are 10, 20 years ago the artist was completely dependent on a record company to manage to get a album released on the market, recording studios were very expensive, and with the evolution of technology that has changed, anyone can pay your own album with little investment or even at home recordings. Grounding is only a new way, a espouse to former entertainment chain in which the artist was dependent on labels or sponsors today with people who identify with the project, there is a good chance enables you through the collective funding. Example Grounding: catharsis: The Catharsis is an exchange space between individuals that together enable the realization of creative projects. We believe that connecting people who share value as to a cause, an idea, a project is one of the best ways to make them come true. Be very welcome!

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This space is as yours as ours, after all, Catharsis happens every day the adhering of people looking for new ways to give life to more initiatives of society itself. We understand that this is a alternative to government resources, by sponsors and not the banks. Legal barriers: Another point to be discussed are the legal barriers that grounding can face, as is a new method, there are no laws regulating the practice in the Brazilian market, same problem faced by group buying sites. One example is that all capital made by donors can not leave the country, the project has to happen in the domestic market, many foreign companies grounding can not enter our market because of this barrier.

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