Bud Shaw’s Back Yard Burgers: A Company Analysis

Bud Shaw is the current Vice President for Administration and Support Services in Back Yard Burgers, Inc. However, until 2007, he held the position as Vice President of Corporate Operations Services. (“People Search Results,” 2008) Shaw has been successful in the business due to his determination and perseverance to perfect his craft. His excellence may be attributed to his flexibility in terms of carrying out and accomplishing roles and responsibilities that are granted to him as one of the highly-revered leaders of Back Yard Burgers.

For instance, his capabilities to shift from operations to administration reveal his litheness as one of the people in charge over the business organization. Perhaps, the aforementioned trait, coupled with good education, steadfastness, thirst for more knowledge and opportunities for enhancing skills, rationality and open-mindedness, and the ability to take on various roles and responsibilities, contributed to his success as part of Back Yard Burgers Inc. The most important thing, however, is his dedication to carry out his job excellently, if not perfectly.

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His ingenue as once a leader in the operations service has catapulted Back Yard Burgers Inc. to success as he was able to lead operating services which directs majority of the functions and operations of the organization. At present, his undertakings cover a more extensive scope as he is second in command in the area of administration and support for Back Yard Burgers Inc. Shifting to the dimensions of Back Yard Burgers Inc. , the organization over the years has proven to be successful in its field, which is under the leisure industry operating under the context of restaurants & cafes.

Back Yard Burgers Inc. specifically operates as one of the leading fast-food and quick-service restaurants in the United States. The organization was established in 1987 Lattimore Michael with the assistance of investors. The success of Back Yard Burgers Inc. has launched it to obtain a position as one of the top fast-food and quick service restaurants. In fact, its top competitors are highly established food service organizations, such as Burger Kind, McDonald’s, and Wendy’s. (“Back Yard Burger’s Inc. ,” 2008) Back Yard Burgers Inc.operates fast-food restaurants built in several states in the country, and it is also an active franchiser of the brand.

Majority of Back Yard Burgers restaurants are concentrated in the south and the Midwest. It has over 170 fast food restaurants built in numerous states in the nation, including Tennessee, Mississippi, Illinois, Texas, Arkansas, Vancouver, Kentucky, North Carolina, Nebraska, Missouri, Alabama, Florida, Georgia, and Connecticut, to name a few. Franchising is at the heart of the success of the company as it sets the backdrop of growth for Back Yard Burgers Inc.(“Company Search Results,” 2008)

Therefore, to obtain more profit, the organization is looking into expanding more through strengthening the area of franchising and providing quality services for its costumers by improving Back Yard Burger’s menu. As of the moment, the organization has launched new product offerings – the Mushroom Swiss, which is a gourmet burger (made from Black Angus Beef, sauteed mushrooms, Swiss cheese, lettuce, and tomato), and the Chicken Sandwich available in new traditional or Chipotle (made from chicken tenderloins, Chipotle pepper sauce, lettuce, and tomato).

Costumers will be expecting other additions to Back Yard Burger’s menu, with inventive food recipes that will capture their taste. As for individuals who are interested to franchise the Back Yard Burger line, the organization is opening its doors for them as a means to augment return of investment and added income. Geographically speaking, Back Yard Burger’s has no determined plans to expand into specific areas or states. The organization does, however, allow interested parties to franchise Back Yard Burgers to fill up a request form where they can state on which area they are planning to establish the planned franchise.

Back Yard Burger’s will be looking into the matter in order to determine the feasibility of establishing a franchise in stated areas. Currently, the organization is operating in twenty states – Tennessee obtaining the most establishments with thirty nine stores of Back Yard Burgers to date. The success of Back Yard Burgers Inc. as a fast-food and quick-service restaurant is mainly attributed to the attractiveness of the industry under which it operates. Food is basic commodity, an item that never goes off the consumer’s list of necessities.

Organizations that establish themselves through food servicing will never fail to attract consumers, as long as it positions itself in the corporate arena as one of the best. Moreover, our modern society has adapted to changes brought about by technology fostering the need for fast servicing of consumers. This kind of modern life fits well with the concept of fast-food and quick-service restaurants as they are able to grow with the demands of modernity. On the other hand, the unattractiveness of the fast-food and quick-service as an industry sets the potential risks and threats to any organization operating under this field.

This is attributed to competition and diverse consumer population. It will be difficult to maneuver an organization which operates under an industry with loads of competition, and established organizations at that. There are so many fast-food chains and quick-service restaurants that are highly popular, such as McDonald’s, which plays down an organization’s competitive advantage. Another unattractive feature is the nature of the consumer population. A diverse consumer population necessitates the innovativeness of organizations to present a menu that is new, but at the same time appealing to them.

It is a great challenge which requires much time and effort. However, with the company culture of Back Yard Burgers Inc. , it is perceived that it will be able to weather all these challenges. The organization does not only focus on profit, but is also sensitive about the need to satisfy its consumers and society as well through corporate social responsibility. Moreover, the organization is working hard to accomplish its mission by nurturing the development of its employees – the human capital – who are expected to carry out the goals and objectives of Back Yard Burgers Inc.through excellence and quality service. (“Mission,” 2008)

References

1. “Back Yard Burgers, Inc. ” (2008). Retrieved October 29, 2008, from Hoover’s Inc.
2. “Company Search Results. ” (2008). Retrieved October 29, 2008
3. “Franchising. ” (2008). Retrieved October 29, 2008, from Back Yard Burgers.
4. Website: http://www. backyardburgers. com/www/41_37_0. cfm “Mission. ” (2008). Retrieved October 29, 2008, from Back Yard Burgers Inc.
5. Website: http://www. backyardburgers. com/site/mission. cfm “New Products. ” (2008). Retrieved October 29, 2008, from Back Yard Burgers.
6. Website: http://www. backyardburgers. com/www/38_29_0. cfm “People Search Results. ” (2008). Retrieved October 29, 2008, from Hoover’s Inc.
7. Website: http://premium. hoovers. com/subscribe/co/people/bio. xhtml? ID=chrskrxrsfhjfh&OID=1958540

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