Ampalaya Cupcake

Category: Advertising, Ampalaya, Cooking, Customer

Last Updated: 21 Mar 2023

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INTRODUCTION Cupcake is considered to be one of the best and popular desserts in the world. It was then introduced in the United States in the 19th century, and it was revolutionary because of the amount of time it saved in the kitchen. The name of the cupcake originated from the two theories: the cakes were originally cooked in cups and the other one the ingredients used to make the cupcakes were measured out by cups (Food Timeline Web).

On the early part, cupcakes were called “number” cakes, for reasons that they were easy to remember by the measurements of ingredients it took to create them but today cupcakes have expanded to a wide variety of ingredients, measurements, shapes and decorations. Cupcakes were convenient because they cooked much quicker than larger cakes. When baking was down in hearth ovens, it would consume a lot of time to bake a cake, and the final product would often be burned. Since their creation in 20th century, cupcakes have become a pop culture trend in the culinary world.

They have spawned dozens of bakeries, devoted entirely to cupcakes that have popped up all over the country, and not just in metropolitan cities. Chefs and bakers publish books with decorating tips and fancy ideas for ingredients to use in cupcake. Food magazines publish special issues with full-color photography and recipes submitted all over the country. Blogs are also updated every day with cupcake news and recipes Due to this phenomenon the BBS Corporation decided to innovate the cupcake to have twists not only with its taste but also with its nutritional value content as well.

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Ampalaya will be our main ingredient. Ampalaya or Bitter Melon/Bitter Gourd is a vegetable that grows in Asia, the Caribbean, East Africa and South America. People eat it as a food as well as use it for medicinal purposes to help treat conditions including diabetes, cancer and viral infections. Bitter melon affects certain hormones, including insulin and leptin. Due to its bitter taste many people don’t like to eat Amplaya even though it is healthy. As a result of this, The BBS Corporation decided to put different flavors of fruit jam such as strawberry, banana and mango jam as our minor ingredients, with this many lients will be interested on ordering our product and will be at the same time enjoying and benefited on the convenience of eating our Ampalaya Cupcake. Thus, our clients will be more health conscious and will not hesitate to consume vegetable and pastry that are getting rid off before. With this the BBS Corporation with one of its vision is to always exceed expectation and become the best in Class by making things happen and getting things done. BITTER BETTER SWEET CORPORATION MISSION-VISION MISSION

The BBS Corporation aims that it will always exceed expectation and become the best in Class by making things happen and getting things done. VISION To be the leading and preferred manufacturer and distributor of Cupcakes in the Philippines that would furnish customer's desire for a new unique flavor and taste by consistently serving a unique best tasting, high quality cupcake through fast, efficient and friendly service in a clean, fun and wholesome environment. We seek to promote high quality made products with affordable price adding great taste and health benefits in one

Type of Business The Bitter Better Sweet Corporation started in motion with a set of persons who loves to produce new kinds of product related in baking. The six individuals organized to be incorporated and create new invention that is new and fresh to the tastes of every individual. The proponents create its name to make it more catchy and appealing to our customers. The Bitter, symbolizes and defines the characteristic and taste of Ampalaya (Bitter melon/ Bitter Ground) while the Better, defines the health benefits of eating our product.

Sweets, represent the chocolate that we will use in the top coat of the cupcake. To the core of passion in baking the group decided to formulate a brilliant innovation on the conventional cupcake, in line with that the proponents came up with a twist on the product by making the ordinary cupcake became as a Ampalaya Cupcake (Bitter melon Cupcake). Offering this cupcake to our target market it shall integrate the interpretation of every individual that Ampalaya (Bittermelon) is very hard to eat since it has a bitter taste.

The proponent has confidence that this kind of product will not be pleasing and appetizing nevertheless it will also have healthy components that will add to its uniqueness and quality prospectively ahead of the rest. Being the first one to discover this kind of product is very enchanting to everyone; the proponents pursue to their plan to start a business and prepare themselves for any risk that they will face on the succeeding years of their business.

Through this basis the proponents have the idea to begin a new creation of the BBS Corporation first product, the Ampalaya (Bitter melon) flavored cupcake that can be competitive enough to the local and global industry. Management Highlights The Management Highlights of BBS Corporation is classified into different departments and these are Administrative, Finance, Marketing, and Production in order to be specifying appropriate and needed skills and information. This will help the corporation work faster, easier, more efficient, and at the same time more productive as each of the department is varied according to their expertise.

It will also highlight the make use of the best raw materials that we will purchase from all of our suppliers which have selected under the close supervision of quality control and lowest cost that will be delivered immediately to the different target areas and target market such as the restaurants and cafeteria around the Metro Manila to be specific in Murphy, Cubao in order to keep our product fresh and healthy. Marketing Highlights One of the most important elements of any business is advertising and marketing. Today many businesses fail because they were poorly marketed than for any other reason.

The most important element marketing for BBS Corporation shall be its location in the sense that the target market will go by and test the product that we offer for them. The proponents will come up with different strategies such as product, price, distribution and promotion of the product that will surely attract our target market. The proponent can easily attract our target market by advertising on the different types of promotions such as billboards, flyers, posters, social networking sites Financial Highlights

The charity events that the company will sponsored will be tourism events related. At the same time the charity events at the same time will return help to the company by making our product familiar to other potential clients or customers. As environment-friendly company, the company makes sure that proper disposal garbage whether it’s in the production or in the office, will be strictly monitored and supervised by the assigned personnel but also by all the employees working for the company as well as all the incorporators and visitors or guests.

The proponents will conduct and endow employment and hiring of more workers that are residing in Murphy, Cubao for the company will be provided as the company grows. A. PRODUCT / SERVICE TO SELL I. Benefits, Features and Advantages The company offers cupcakes that are made up of Ampalaya (bitter melon) which, as we all know, have many health benefits. Fillings are added within these cupcakes which a customer can choose between banana, cheese, mango ; strawberry jam. The company has its own uniqueness in order to make our product marketable and more appealing compared to its competitors. Therefore, BBS Co. rovided a list mainly concerned about the Benefits, Advantages and Features of the product. BENEFITS| ADVANTAGES| FEATURES| BBS cupcakes state that it is healthy because of its incorporation of Ampalaya, which is widely recognized as alternative medicine. BBS cupcakes used dark chocolate in the cupcake for low sugar content. The sugar used will later be turned to energy for the body needs. BBS cupcakes used the Strawberry Jam, a very low in Saturated Fat, Cholesterol and Sodium. It is also a good source of Vitamin C. BBS Cupcakes Used The Banana Jam which majority of the people knows that it is rich in calories, but very low in fats.

It contains good amount of health benefiting anti-oxidants, minerals, and vitamins. Lastly is the Mango Jam which is very low in Saturated Fat, Cholesterol and Sodium. It is also a good source of Dietary Fiber and Vitamin B6, and a very good source of Vitamin A and Vitamin C. | The cupcake is the first Ampalaya incorporated cupcake. Providing a unique and new product for clients. BBS cupcakes have health benefits compared to other cupcake brands. BBS cupcakes are appealing for health-conscious people, particularly diabetic. BBS cupcakes have cheaper price with the use of fresh ingredients.

The cupcakes are filled with fruit jams that contain nutrients that are essential for the body. | BBS cupcakes provide a new taste because of Ampalaya, without the bitterness. BBS cupcakes can be served as a good dessert for a meal. BBS cupcakes state that it is a healthy product, which provide customers’ cravings and new desires. The products are filled with fruit jams in strawberry, banana and mango which goes well with the Ampalaya cupcake. | TARGET MARKET II. Area Coverage 1. Market Description Cupcakes are no longer just the domain of the school bake sale.

Cupcakes are now perfect for all occasions or even without occasion, everyone can have it. Other shops now even offer cupcakes just for pets. With creative designs and delicious flavors, the dessert is a chic addition to cafes, hotels, restaurants, tea shops and the bakery section of the local grocery store. Made with a few basic ingredients, cupcakes can be made on the cheap and sold at a high margin. With this, the group decided to choose the said product to be sold in Cubao where it is so populated. Big number of people in an area means more demand for food, and this big demand means a greater chance of making sales.

The product gives a new twist to every cupcake in the industry which makes it marketable and the bakery in Cubao is very accessible and strategic. By this, we can earn profit in a fast pace and be known around the Metro Manila very quickly. 2. Target Market Profile GENERAL MARKET| PEOPLE/BUSINESS INVOLVED| DESCRIPTION| Middlemen| Sales managers, Purchasing managers, Officers/individuals, Sales Representatives. | . Negotiation will have much less hassle with their help for they can make sure that the buyer of product will get quality products that BBS Co. produces. Clients| Direct Sell to Cafes, Tea shops, Hotels, Restaurants and other members of the industry said. | BBS Co. will give attention and will be hands-on in direct selling transactions to these clients. | Direct Consumers| People who will buy from clients. (E. g. students, locals, cupcake lovers)| These people will play a main role in consuming and demanding the product from BBS Co. clients. | III. Consumer / Customer 3. Consumer Buying Behavior Cupcakes offer the taste of a regular-sized cake or pastry in a convenient, portable form and are less expensive, which makes them even more desirable to consumers.

They are the new trend in the industry today, especially those in style. But it is said that not all cupcakes are healthy. With these statements, it just says that people have their reason for buying unhealthy cupcake products. The cupcake trend sweeping retail and in-store bakeries has extended its reach to supermarket shelves. Cupcakes' popularity grew with help from the show Sex and the City where the lead characters ate cupcakes at Manhattan's upscale Magnolia Bakery. Before long, cupcake towers began replacing traditional wedding cakes and birthday cakes. Cupcakes are also great for kids because they don’t have to share.

Surprisingly, it became one of the reasons of childhood obesity. This was carefully considered by the proponents of this project. They made and formulated a cupcake with a twist of bitter melon which regulates blood and sugar level. The cupcake is affordable, accessible and carefully devised to favor the cravings of the demand and the taste wouldn’t what you think of as a bitter cupcake, well it is not. It is also in a stylish form and could be customized with our consideration if a customer wishes to. This will help to market the product in the target market.

To get on with those rival companies, the idea was conceptualized to make the product more appealing and crave-getter. The cupcakes, which are tasty and affordable, are also healthy. Real and fresh bitter melon will be included in the cupcakes so that they will not be just yummy, but also health-wise. The proponents of the study considered such factors to assume how the clients and customers will react to the competitiveness of the product. Cafes like Twinsiescafe in Oregon ; Buttercream coffee and cupcakes in Florida made a cupcake much more than just another sweet treat, but to be honest, they want to make it a life style.

They offer gourmet cupcakes to any variety of cupcakes that goes along well with coffee, making them potential for customers. They want customers and friends can enjoy delicious and fresh cupcakes that compliment with their coffees. That is why cafes are one of our possible clients. Tea Shops, one particular example is Moon Leaf which offers cupcakes as their compliment for their teas. Well, the product that our corporation offers is a healthy one which will be considered to tea shops who prefers a healthy lifestyle for their customers and clients.

Just like cafes, the great factor is that buyers want to get quality food and beverage at a reasonable price. In restaurants, a complete meal may come up with cupcake as their dessert. The common desserts are ice cream, fruits, brownies and other confectionery products. Since cupcake fit in this industry, the proponents made restaurants as possible market for the bitter melon cupcakes of BBS Co. The restaurants that will be supplied with the product will then offer them as a dessert or separate product to be sold in their company.

The customers in restaurants are primarily not sensitive to price so it will not be a reason to hesitate to the affordable cupcake that is offered. The reason that the proponents chose hotels as a client is that most of them today offer a wide variety of goods as their complimentary product. Those products can also be received by the customers as an appreciation or gift for their stay in such hotels. Since our product is affordable, it would not be a hassle for a hotel company to decide and use them as a premium item or sell them in their restaurant inside the hotel as dessert or separate item.

Lastly, small bakeries are considered as client since other bakeries get their product from their suppliers. BBS cupcakes are appealing and affordable which will make the customers want to buy these products. We will target those bakeries that start as a home-based bakery and grow from there. The benefit to this, of course, is low overhead. All those mentioned above are just considerations of what is observed in the customers and their company behavior. The proponents of BBS Co. will make them clients and be considerate of the profitability in managing the operation.

To the customers considering their behaviors, the strategic and accessibility should be maintained to make it marketable. B. DEMAND AND SUPPLY ANALYSIS | Historical| Projected| YEAR| 2008| 2009| 2010| 2011| 2012| 2013| 2014| 2015| 2016| 2017| Demand| 3. 7M| 3. 9M| 4M| 3. 6M| 4M| 3. 4M| 3. 3M| 3. 5M| 4M| 3. 2M| Supply| 3. 2M| 3. 5M| 3. 9M| 3. 5M| 4M| 3. 25M| 3. 2M| 3. 45M| 3. 95M| 3. 15M| GAP| 500k| 400k| 100k| 100k| 0| 150k| 100k| 50k| 50k| 50k| Source:http://www. ibisworld. com/industry/global/philippine-bakery-goods-manufacturing. html IV. Historical Demand (Five Years)

The proponents have conducted a research about demand for pastries, particularly, cakes and cupcakes. These products are bought every day, especially on occasions and events. Demand for baked and pastry goods is being driven by changing lifestyles. Busy consumers are increasingly quick to buy convenient baked snack foods such as wraps and sandwiches. The global baked goods market has shown rapid recovery following the economic recession, recording strong growth over recent years. Consumers are now willing to spend moderately and demand high quality for their money, an equation for which retail bakeries are a solution.

V. Projected Demand (Five Years) Product innovation and healthier products and ingredients are fuelling buyer growth in this industry. Emerging markets represent good market potential as western lifestyles and eating habits continue to be adopted in these regions. During these five years, cupcake companies will have a larger number until it is hard to enter and make this business profitable. This will increase competition for cupcake companies and will result to innovation after innovation and up-down demand because of instability of whom the consumers will buy their products. VI.

Historical supply (Five Years) Different small cupcake companies have opened, including suppliers and direct-sellers. The total market size for the Retail and Wholesale Bakeries industry includes supply on all companies. The ‘Great Cupcake Rush of ‘09’, from coast to coast, over the past year the United States has been described as an almost inexplicable spread of cupcakeries around the world. This led the whole world to make cupcake as a business, particularly Asia which includes Philippines. Bakeries can be affected by price swings of the raw inputs. VII. Projected Supply (Five Years)

It is predicted that the big growth of cupcake industry will end up on stability of its supply. Growth within the cake decoration stores industry is expected to slow to 3. 7 percent annually over the next five years, according to an October 2011. Smaller number of the said industry will enter this business due to big number of competitors. This forecast represents a dip from the growth that the industry was predicted to have enjoyed during the past five years. VIII. Demand Gap (Five Years) The demand gap shows the difference between supply and demand products.

The ability to the market the product are determined by the interaction of supply and demand. C. MARKET RESEARCH IX. Procedure in Conducting Market Research The researchers devised questionnaires that would help in the study for the product in diligently manipulating the market research. These were distributed to available coffee shops, restaurants, bakeries, hotels and tea shops then tallied the results after producing the complete market research. X. Respondents Profile The researchers conveyed the survey on available coffee shops, restaurants, hotels, tea shops or even other small bakeries within Metro Manila Area.

XI. Survey Results and Analysis Questionnaires are distributed to complete the market study. Questions are made up of answers that can help in developing the conclusion to the research. Some questions show facts that would answer problems of research that is being finished. SURVEY QUESTIONNARE Name (optional): ___________________________________________ Position: _______________________________ Age: ____________ Company: ________________________________________________ Directions: Do answer the following questions by encircling your best choice. 1. Does your business willing to sell cupcakes particularly made up of Ampalaya, also called as bitter melon? a. Yesb. No 2. ) Have you already chosen supplier for cupcakes? a. Yesb. No 3. ) What quality are you looking to purchase cupcakes from a supplier? a. Tastec. Aesthetic b. Price d. Others (Pls. specify) _______________ 4. ) Approximately, how much are you are you willing to spend to purchase cupcakes from your supplier per month? a. ? 10,000 – 20,000 b. ? 21,000 – 30,000 c. ?31,000 – 40,000 d. Others (Pls. specify) _______________________ 5. What do you prefer for your mode of post payment? a. 15 daysc. 45 days b. 30 daysd. Others (Pls. specify) _______________ 6. ) If possible, do you want our company to be your supplier for these healthy cupcakes? a. Yesb. No (Why? ) _______________________ 7. ) Personally, how many times in the last month have you purchased cupcake per month? a. 1c. 3 b. 5d. Others (Pls. specify) _______________ The following data shows the result of the survey. GRAPHS QUESTION No. 1: Does your business willing to sell cupcakes particularly made up of Ampalaya, also called as bitter melon?

On Figure 1. 0 shows that 96% are willing to sell Ampalaya cupcake and the remaining 4% refused to sell cupcakes due to managerial reasons. This explain that majority of the respondents are willing to sell Ampalaya Cupcake to the market. QUESTION No. 2: Have you chosen supplier for cupcakes? Figure 2. 0 Number of respondents that already chosen a cupcake supplier On Figure 2. 0 shows that 92% of the respondents have not chosen their supplier it is either they do not have their cupcakes to sell so they have no supplier and others make their own pastries.

Only 8% have their supplier. QUESTION No. 3: What quality are you looking to purchase cupcakes from a supplier? Figure 3. 0 Qualities that the Respondents look for in a Cupcake Supplier On Figure 3. 0 shows that most of the respondents refer to the taste of the cupcake which is in 58%, 28% give importance to the price, 8% for the appearance or aesthetic and 6% for other reasons such as location of supplier and quality of the product. QUESTION No. 4: Approximately, How much are you willing to spend to purchase cupcakes from your supplier per month? Figure 4. Price Competitiveness On Figure 4. 0 shows that 46% of the respondents are willing to spend ? 10,000-? 20,000 for purchasing cupcakes per month. While 28% of the respondents are willing to spend ? 21,000- 30,000, as 10% for 31,000 to 40,000 and 16% for other price which all refers to smaller amount among the choices. QUESTION No. 5: What do you prefer for your mode of post payment? Figure 5. 0 Mode of Post Payment On Figure 5. 0 shows that most of the respondents prefer to pay the moment they get the cupcakes they will buy from their supplier which is 46%. 6% prefer 15 -day credit payment and 12% for 30 days. QUESTION No. 6: If possible, Do you want our corporation (BBS Co. ) to be your supplier for these healthy cupcakes? Figure 6. 0 Interest Rate of supplying the product On Figure 6. 0 shows that 96% of the respondents are open to make BBS Co. as their supplier for Amplaya Cupcake while 4% are not open due to they already have a supplier and they don’t want to have a supplier. QUESTION NO. 7: Personally, How many times in the last month have you purchased cupcake per month? Figure 7. 0 Number of Times Purchasing a Cupcake

February| 8,954| 8,955| 8,954| 8,955| 35,818| March| 8,440| 8,440| 8,440| 8,440| 33,760| April| 6,500| 6,500| 6,500| 6,500| 26,000| May| 6,000| 6,000| 6,000| 6,000| 24,000| June| 8,693| 8,693| 8,693| 8,693| 34,772| July| 8,440| 8,440| 8,440| 8,440| 33,760| August| 6,495| 6,495| 6,495| 6,495| 25,980| September| 7,160| 7,160| 7,160| 7,160| 28,640| October| 7,155| 7,155| 7,155| 7,155| 28,620| November| 7,690| 7,690| 7,690| 7,690| 30,760| December| 8,635| 8,635| 8,635| 8,635| 34,540| Annual Units| 93,542| 93,543| 93,542| 93,543| 374,170| Packages Sales Plan for 2013|

The Sales Plan Forecast for 2013 table shown in Page 17 shows that BBS Co. will keep its product profitable by making the gap between produced and sold cupcakes very small. The cupcakes will be sold for Php44. 00 per piece to our clients. It will give Php39. 00 profit per cupcake. The suggested selling price for their customers will be Php54. 00, giving them a profit of Php10. 00 per cupcake, thus, making the product appealing for the clients because of the profit. They could also sell it for higher price. This graph shows the total sales of BBS Co. in its Ampalaya cupcake in a year.

E. MARKETING PROGRAM / STRATEGIES XIV. Practices of Competitors Direct Competitors Cupcakes by Sonja and Blushing cupcakes are identified independent suppliers of cupcakes in different shops and hotels. They are not that well-known like Lemon Square and Sweet Lorraine Bakeshop which sell their cupcakes in shops but they have number of places where they deliver their cupcakes, they also sell it from their manufacturing place in pieces or bulks and wholesale. First is Cupcakes by Sonja, Cupcakes by Sonja 1CO3 G/F Serendra Fort Bonifacio Global City Taguig, Metro Manila 632. 915. 2936 32. 856. 0308 info@cupcakesbysonja. com orders@cupcakesbysonja. com Cupcakes by Sonja is the first bakeshop in manila to specialize exclusively in cupcakes. They supply cupcakes in restaurants like OpenRice Restaurants. Designed to stir nostalgia among visitors. They only sell cupcakes upon request and with minimum of 12 cupcakes per order. In this bakery, the kitchen runs 24/7 to ensure consistent quality. Everything is handcrafted from scratch and made in tiny batches, with nothing less than ingredients as real premium French butter, Madagascar vanilla and Varlhona chocolate.

Preservatives are never used because cupcakes are meant to be enjoyed fresh from the oven. There are 20+ options that can be chosen and it could be customized to suit an event. Blushing Cupcakes Club 650 Libis, beside Shopwise (Main Branch) (02) 986-0704 (02) 664-0538 Website: http://blushingcupcakes. multiply. com/ Bracnch: Sky Garden, SM North EDSA (Near Sky Dome) Blushing Cupcakes was established in November 2006 as a home business catering to friends and referrals only. Then named Happy Cupcakes, the business' clientele started to grow as it distributed cupcakes to different offices, schools and bazaars.

On November of 2007, just after a year when it started, the business expanded to set up its first branch in Libis, Quezon City. It was renamed to Blushing Cupcakes. Now, more people get to enjoy their cupcakes. They offer cupcakes of different decorations but mainly chocolate and mocha flavor that can be paired to their coffee product but sold separately. Their company sells the cupcakes wholesale and retail. The style of the cupcakes can also be changed depending on the client’s wants, it can be formed from tower to simply a box of cupcake.

Aside from cupcakes, they offer Pastas, Sandwiches, Pizza, Floats and coffee in their main branch only. Indirect Competitors Lemon Square Head Office: 91 Sampalok St. Libtong, Meycauayan Bulacan, Philippines Tel. No. : (632) 983-9417 to 19 Fax No. : (632) 984-9142 Lemon Square's owner Dulce had always dreamed of producing the best-tasting and the highest-quality cupcakes in the Philippines, and to make these available to millions of Filipinos at a very reasonable price. She had worked on the vision for Lemon Square in her college thesis in 1980.

Lemon Square had its humble beginnings in 1985 when it started to offer local communities a small selection of homemade-style baked goods. Then newly-married Dulce began baking cakes to sell to her friends. Word-of-mouth soon became the primary driving force for her cakes as demand went through the roof. She and her husband Errol soon had to buy more cake-making machines, hire more people, increase production and enhance its variety to keep up with demand and to cater to the preferences of the market.

In 1995, Lemon Square had to thoroughly modernize its operations to keep up with the times. It did so by acquiring a state-of-the-art baking system that enhanced its production and efficiency. Fresh Lemon Square products can be found in major supermarkets, groceries, convenience stores, market stalls, institutional canteens sari-sari stores and snack stands in the major cities and provinces of the Philippines. Only the best local and important ingredients are used, processed through advanced, fully-automated bread-making and packaging machines from Europe.

Frostings Cupcakes Trinoma Mall 3rd Level Edsa corner North Avenue, Quezon City Mobile no. : 0922-8790357 Shangri-La, Rustans 3rd Floor Children's Division, MandaluyongCity Mobile no. : 0922-8980271 Their stores are charming showcases of the way they put care and love in the preparation of our cupcakes. From the soft colors of the walls, to the eye-catching display of our delectable treats, to the cheerful elegance of packaging, and the efficient attentiveness of staff, they make sure that their stores eloquently embody firm commitment to superior quality and service.

Cupcakes can also be a take home, experience it by getting a few boxes of cupcakes to share with your family or to give to your friends as a delicious gourmet gift. To enjoy Frostings Cupcakes the way they're meant to be enjoyed, one should be sure to protect them from direct exposure to sunlight, to store them in room temperature, and to consume them within a week from purchase. Their cupcakes are made fresh daily by bakers who seriously take to heart the essence of the Frostings cupcake. Each day, bakers competently rise up to the challenge of bringing the best quality cupcakes in the freshest condition possible.

They spend the day in the kitchen and stay there as long as necessary to ensure that the quality of the cupcakes is uncompromised. Sweet Lorraine Bakeshop Manila, Philippines www. sweetlorrainebakeshop. com Sweet Lorraine Bakeshop has their signature in their products, the sweetness, tanginess and creaminess of Cream Cheese Frosting and also sweet, creamy made with natural ingredients of their Butter Cream. They have caramel sauce, honeycomb and lemon curd crushed or drizzled into their cupcakes, cookies and butter cream.

They would rather refuse an order if they are unable to source fresh ingredients but sometimes, best ingredients cost the most. They make everything from scratch materials. The bakeshop does not specialize in cupcakes but it is on of their offered products like their Classic Miniature cupcakes made with real vanilla beans, topped with smooth vanilla butter cream, Chocolateaholic Cupcakes, deeply sinful dark chocolate cake topped with silky smooth ganache and chocolate sprinkles and Lemon-drenched Loaf. They also have brownies like Fudge Brownies, the fudgiest richest brownies.

Butterscotch Cookies are also offered with buttery caramel and ribbons of chewy and crunchy butterscotch, White Chocolate Cookies, sweet, chewy vanilla cookies with chunks of creamy Belgian white chocolate made from pure cocoa butter and sprinkled with sea salt, and Chewy Chocolate Chip Cookies, highly addictive chewy, buttery cookies made with finest Belgian bittersweet chocolate. This bakeshop is created by Lorraine Nepomuceno. Located in Manila, Philippines and is home-based. Everything is baked fresh upon order without preservatives or stabilizers and from all natural ingredients.

To make the products flavorful, they use the best ingredients that are already available for them, this just means the available freshest ingredients. The products are made with the passion on the flavor. XV. Key Success Factors Before opening a bakery there are several important decisions to make. Incorporators should determine how they want to start. They will need to decide how to sell baked goods successfully. The following should be considered: * Making a goal to reach a certain level of profit * Strategic Location * Quality Product * Reliability in delivery Accessibility and Convenience * People skills: Dealing with employees, customers, vendors, etc. * Advertisement Efficiency * Know Competitor’s behavior XVI. Own Marketing Program / Strategies 4. Product Strategy BBS Co. cupcakes are packed and made with essential vitamins and nutrients from fresh Ampalaya or bitter melon, it is also made from vegetable oil which is healthier than ordinary cooking oil. They are also made appetizing and affordable for the market. The packaging that will be used deals with the eco-friendly packaging with the logo of the corporation on it.

It would not be an expensive packaging since the product will be supplied and the clients can make use of their own package or plating. The cupcakes will not have its specific name for they will only be mainly supplied and distributed to some businesses like cafes, tea shops, restaurants, hotels and other small bakeries. Pictures of BBS Co. Ampalaya Cupcakes 5. Pricing Strategy The corporation will make cupcakes to be sold through the manufacturing place and be mainly engaging in direct selling. This means that the cupcakes will be sold in volumes; this will lessen the cost for operations in the company.

The packaging is also made plain and low-priced materials but the attractiveness of it will be maintained. BBS Co. is offering price that has very reasonable means for every client without forfeiting the quality of the cupcakes. The lower the operating cost means that this will make the company profit. For the mode of payment, the company will have its business deal to the clients through payment by cash or credit. They can also deposit to the company through BBS Corporation’s bank account. Competitive Pricing among Competitors SIZE| PRICE| Supplier| Single cupcake| Php 54. 00 (Suggested)| BBS.

Corp. | | Php60. 00 - 100. 00| Cupcakes by Sonja| | Php 65. 00| Blushing cupcakes| 6. Distribution Strategy BBS Co. Ampalaya cupcakes will be distributed to different establishments, especially cafes, tea shops or restaurants within Cubao that sells cupcakes. Direct selling will be implemented to these establishments and it will give advantage for it will lower the supplier’s operating cost and minimize the cost for demand. 7. Promotion Strategy ` a. Sales and Promotion Program Consumer awareness is a special factor to be considered by BBS C. since our product is a new entrant in the industry.

We made a plan that will give guarantee to our Corporation that they would reach the projected sales and make it appealing to the market, maintaining the loyalty or the consumers. DATE| SALES AND PROMOTION PLAN| OBJECTIVES| November| Free taste of BBS Co. Ampalaya cupcakes to its target markets. | To promote the cupcakes and get the total number of clients. | December| Start of operation. Discounts for the first 10 clients with a least purchase of 50 boxes. | Increase number of clients. | January - March| Free cupcakes for the season for first 10 clients with the least purchase of 50 boxes of cupcakes every week. To make the market aware to our product through printed ads seen by consumers and promotions. | PROMO FOR THE 1st YEAR OF OPERATION| 5% discount for every new clients for their first order. | Gain loyalty and increase number of clients. | WHOLE OPERATION| Credit payment. | Make payment easy for the clients and gain their loyalty. | a. Advertising program Promotion is necessary for a new entrant company to introduce its product to the industry and be appealing to its target market. BBS Co. is implementing business to business selling. We still make ways to let the market familiar about the existence of our company that produces cupcakes. . Public Relations Program INFORMATIONAL: Complete amount information revealed when it is advertised. Before people become interested in BBS Co. cupcakes they will need to know more information. These include information about the product and public awareness. The company will increase number of Public ads like posters and leaflets. The proponents will also make the company’s own website. With more information people can better decide whether or not they want to further their interest. ATTITUDINAL: Getting the name out there and creating awareness is important along with informing potential buyers of the product and services.

Information will do nothing without a sort of persuasion. Thus, the company want audiences to walk away with a positive attitude and desire for more information. This will increase curiosity. BEHAVIORAL: To increase audience’s intent to purchase the product, the company will do its specific objectives. An objective to change the behavior of potential buyers is first and for most the intent. After spreading awareness and changing the initial attitudes of audiences, the final goal is to make people want to buy the product and then finally purchase. F. Marketing/ Selling Expenses The table underneath shows the marketing expense of BBS Co. or the first year of its operation. After this year the annual expense will only retain the expense for print ads, cash donations and website, amounting Php70, 500. 00 per year. BBS Co. will have survey and free taste of Ampalaya cupcakes to its projected markets. In the opening of the company, discounts for the first 10 clients with least purchase of 50 boxes will be given. For the next 3 months, there will be free cupcakes for the season for first 10 clients with the least purchase of 50 boxes of cupcakes every week. For the 1st whole year, 5% discount for every new clients for their first order.

The schedule below shows when and how much will be the expenses for marketing the product. | Nov| Dec| Jan| Feb| Mar| Apr| May| Jun| Jul| Aug| Sep| Oct| Cost| Leaflets| ? | ? | ? | | ? | | | ? | ? | ? | | | P3,000| Billboard| ? | | ? | | ? | | ? | | ? | | ? | | P10,000| Posters| ? | | | ? | | | ? | | | ? | | | P7,500| Discounts| ? | ? | ? | ? | ? | ? | ? | ? | ? | ? | ? | ? | P18,000| Website ;Facebook| ? | ? | ? | ? | ? | ? | ? | ? | ? | ? | ? | ? | Free| Free Taste| ? | ? | ? | | | | | | | | | | P3,500| Cash donations| | ? | | | | | | | | | | | P50,000| Free Cupcakes| | ? | ? ? | | | | | | | | | P15,000| Total Cost| P107,000| A. Technical Production Description BBS Corporation is very popular in producing Ampalaya Cupcakes with high quality and consumers can assure that the company’s product have gone through proper process before producing it out to the market. The company will be known to its healthy and delicious cupcake all over the Philippines. For generations, Ampalaya or Bitter Gourd has been part of the traditional herbal medicines and has been attributed to alleviate or cure a wide variety of ailments, and BBS Corporation is found to be more potent.

That is why, the team decided to use Ampalaya to be one of our ingredients in making cupcakes and its benefits to capture a large number of consumers. The team added fillings to make the company’s cupcake more nutritious like; Cheese that is very good source of calcium. It is a well-known fact that calcium helps build strong bones and helps fight against osteoporosis. Another filling is the Strawberry Jam, a very low in Saturated Fat, Cholesterol and Sodium. It is also a good source of Vitamin C. The Banana Jam which majority of the people knows that it is rich in calories, but very low in fats.

It contains good amount of health benefiting anti-oxidants, minerals, and vitamins. Lastly is the Mango Jam which is very low in Saturated Fat, Cholesterol and Sodium. It is also a good source of Dietary Fiber and Vitamin B6, and a very good source of Vitamin A and Vitamin C. People should know that Ampalaya contains a mixture of flavonoids and alkaloids make the Pancreas produce more insulin that controls the blood sugar in diabetics. Aside from Ampalaya’s medicinal value, it is a good source of vitamins A, B and C, iron, folic acid, phosphorous and calcium.

It is also rich in antioxidants that protect the cells of the body from damage of free radicals. In making Ampalaya cupcake, we only use a little amount of sugar and chocolate to slightly eliminate the bitter taste of Ampalaya. The consumers can expect that our product, Ampalaya Cupcake will not only give a simple cupcake that people can eat anytime and anywhere but a cupcake with nutritional value of Ampalaya. B. Production/Operation Process * Preparation of Raw Materials and ingredients * Mixing and Baking of all the Ingredients * Quality Control and Inspection Packaging and Storing * Delivery i. Step by Step Procedure Step 01: Prepare all the ingredients and raw materials needed Step 02: Preheat oven to 350 degrees Step 03: Line cupcake pans with paper liners Step 04: Combine all dry Ingredients in a large mixing bowl. Mix at low speed for 30 seconds, scrapping bowl constantly while mixing. Mix at high speed for 3 minutes, scraping bowl every minute Step 05: Add eggs and mix again until the color changed into dirty white. Add liquid food color if desired.

Step 06: Pour batter into cupcake liners until they are 1/2 to 2/3 full and add the fillings. Step 07: Bake for 20 to 25 minutes or until toothpick inserted in center comes out clean Step 08: Cool 10-15 minutes in pans then move to wire rack to cool completely Step 09: Melt the chocolate bar using double broilers, stir it until it melts and add condensed milk Step 10: Add butter in melted chocolate for glossy texture Step 11: Pour the melted chocolate in cupcakes and make designs using mini mallows, rainbow sprinkles, nips or flower (candy)

Month| Ampalaya-Banana Cupcake| Ampalaya- Cheese Cupcake| Ampalaya Mango Cupcake| Ampalaya- Strawberry- Cupcake| Monthly Units| January| 9,389| 9,389| 9,389| 9,389| 37,556| February| 8,958| 8,959| 8,958| 8,959| 35,834| March| 8,445| 8,445| 8,445| 8,445| 33,780| April| 6,506| 6,506| 6,506| 6,506| 26,024| May| 6,008| 6,008| 6,008| 6,008| 24,032| June| 8,702| 8,702| 8,702| 8,702| 34,808| July| 8,445| 8,445| 8,445| 8,445| 33,780| August| 6,505| 6,505| 6,505| 6,505| 26,020| September| 7,164| 7,164| 7,164| 7,164| 28,656| October| 7,163| 7,163| 7,163| 7,163| 28,652| November| 7,696| 7,696| 7,696| 7,696| 30,784|

Exhaust Fan| Capture smoke and draw out stale or impure air from the production area, also used for ventilation. | 1| 5,500| Gas Range| This type of stove combines different ways of fuelling the cooking, for the purpose of different types of cooking. | 1| 10,000| Gas Tank| Large gas tank used for cooking| 2| 5,360| Generator| A device that supplies electricity during power outages. It provides continuous power to use the essential appliances| 1| 55,000| Mixer| A machine that mixes large amount of ingredients at a desired speed| 1| 23,000| Oven| Used for baking or roasting.

It can be heated by electricity, gas, oil and coal. It accommodates 34 trays| 1| 80,000| Transport Cabinet| An enclosed cabinet used to keep food warm, proof dough or transport large amounts of goods from one area to another. It can accommodate 50 trays. | 1| 7. 000| TOTAL| PHP 185,860| DELIVERY EQUIPMENTS EQUIPMENT| DESCRIPTION| QTY| PRICE(PHP)| Push Cart| Use to carry or transfer large amount of orders/boxes| 2| 3,600| Van| Four wheel vehicle use to deliver large amount of orders in a far location| 2| 350,000| TOTAL| PHP 353,600| PRODUCTION SUPPLIES ITEM| DESCRIPTION| QTY| PRICE(PHP)|

Raw Materials Requirements All-purpose flour | PERIOD| QUANTITY| PRICE/KILO| WHOLE (1260Php/SACK of 50KILOS)| | Day| 27 kilos| PHP 25. 20| PHP 176. 40| | Week| 189 kilos| PHP 25. 20| PHP 4,762. 80| | Month| 810 kilos| PHP 25. 20| PHP 20,412. 00| | Year| 9,558 kilos| PHP 25. 20| PHP 240,861. 60| White Sugar | PERIOD| QUANTITY| PRICE/KILO| WHOLE (1850Php/SACK of 50KILOS)| | Day| 9 kilos| PHP 37. 00| PHP 333. 00| | Week| 63 kilos| PHP 37. 00| PHP 2,331. 00| | Month| 270 kilos| PHP 37. 00| PHP 9,990. 00| | Year| 3,186 kilos| PHP 37. 00| PHP 117,882. 00| Baking Soda | PERIOD| QUANTITY| PRICE/KILO| WHOLE (966Php/SACK of 50KILOS)| | Day| 1 kilo| PHP 19. 32| PHP 19. 32| Week| 7 kilos| PHP 19. 32| PHP 135. 24| | Month| 30 kilos| PHP 19. 32| PHP 579. 60| | Year| 354 kilos| PHP 19. 32| PHP 6, 839. 28| Baking Powder | PERIOD| QUANTITY| PRICE/KILO| WHOLE (960Php/SACK of 50KILOS)| | Day| 1 kilo| PHP 19. 20| PHP 19. 20| | Week| 7 kilos| PHP 19. 20| PHP 134. 40| | Month| 30 kilos| PHP 19. 20| PHP 576. 00| | Year| 354 kilos| PHP 19. 20| PHP 6,796. 80| Chocolate Bar | PERIOD| QUANTITY| PRICE/PIECE| WHOLE (30. 00Php/PIECE)| | Day| 12 pieces| PHP 360. 00| PHP 360. 00| | Week| 84 pieces| PHP 360. 00| PHP 2,520. 00| | Month| 360 pieces| PHP 360. 00| PHP 10,800. 00| | Year| 4,248 pieces| PHP 360. 00| PHP 127,440. 00| Ground Cinnamon PERIOD| QUANTITY| PRICE/KILO| WHOLE (11665Php/SACK of 50KILOS)| | Day| ? kilo| PHP 233. 30| PHP 116. 65| | Week| 3 ? kilos| PHP 233. 30| PHP 408. 28| | Month| 15 kilos| PHP 233. 30| PHP 1,749. 75| | Year| 177 kilos| PHP 233. 30| PHP 20, 647. 05| Vegetable Oil | PERIOD| QUANTITY| PRICE/LITRE| WHOLE (1205Php/CONTAINER)| | Day| 1 litre| PHP 70. 88| PHP 70. 88| | Week| 7 litres| PHP 70. 88| PHP 496. 16| | Month| 30 litres| PHP 70. 88| PHP 2,126. 40| | Year| 354 litres| PHP 70. 88| PHP 25,091. 52| Cheese | PERIOD| QUANTITY| PRICE/GRAMS| WHOLE (110Php/450g)| | Day| 135 grams| PHP 110. 00| PHP 330. 00| | Week| 945 grams| PHP 110. 00| PHP 2,310. 00| Month| 4,050 grams| PHP 110. 00| PHP 9,900. 00| | Year| 47,790 grams| PHP 110. 00| PHP 116,820. 00| Eggs (Medium Size) | PERIOD| QUANTITY| PRICE/TRAY(30 PIECES)| WHOLE (141Php/TRAY30pcs)| | Day| 125 pieces| PHP 141. 00| PHP 587. 50| | Week| 875 pieces| PHP 141. 00| PHP 4,112. 50| | Month| 3,750 pieces| PHP 141. 00| PHP 17,625,00| | Year| 44,250 pieces| PHP 141. 00| PHP 207,975. 00| Evaporated Milk | PERIOD| QUANTITY| PRICE/ MILILITERS| WHOLE (41Php/300 MILILITERS)| | Day| 900 mL| PHP 41. 00| PHP 123. 00| | Week| 6,300 mL| PHP 41. 00| PHP 861. 00| | Month| 27,000 mL| PHP 41. 00| PHP 3,690. 00| | Year| 318,600 mL| PHP 41. 00| PHP 43,542. 00| Condensed Milk PERIOD| QUANTITY| PRICE/ MILILITERS| WHOLE (46Php/300MILILITERS)| | Day| 300 mL| PHP 46. 00| PHP 46. 00| | Week| 2,100 mL| PHP 46. 00| PHP 322. 00| | Month| 9,000 mL| PHP 46. 00| PHP 1,380. 00| | Year| 106,200 mL| PHP 46. 00| PHP 16,284. 00| Mini Marshmallows | PERIOD| QUANTITY| PRICE/PACK| WHOLE (10Php/PACK)| | Day| 2 packs| PHP 10. 00| PHP 20. 00| | Week| 14 packs| PHP 10. 00| PHP 140. 00| | Month| 60 packs| PHP 10. 00| PHP 600. 00| | Year| 708 packs| PHP 10. 00| PHP 3,540. 00| Candy Flower | PERIOD| QUANTITY| PRICE/PACK| WHOLE (10Php/PACK)| | Day| 6 packs| PHP 10. 00| PHP 60. 00| | Week| 42 packs| PHP 10. 00| PHP 420. 00| | Month| 180 packs| PHP 10. 00| PHP 1,800. 00| | Year| 2,124 packs| PHP 10. 0| PHP 21,240. 00| Rainbow Sprinkles | PERIOD| QUANTITY| PRICE/PACK| WHOLE (15Php/PACK)| | Day| 2 packs| PHP 15. 00| PHP 30. 00| | Week| 14 packs| PHP 15. 00| PHP 210. 00| | Month| 60 packs| PHP 15. 00| PHP 900. 00| | Year| 708 packs| PHP 15. 00| PHP 10,620. 00| Nips (Chocolate) | PERIOD| QUANTITY| PRICE/PACK| WHOLE (20Php/PACK)| | Day| 3 packs| PHP 20. 00| PHP 60. 00| | Week| 21 packs| PHP 20. 00| PHP 420. 00| | Month| 90 packs| PHP 20. 00| PHP 1,800. 00| | Year| 1,062 packs| PHP 20. 00| PHP 21,240. 00| Fresh Ampalaya | PERIOD| QUANTITY| PRICE/KILO| WHOLE (469Php/50 KILOS)| | Day| 35 kilos| PHP 9. 38| PHP 328. 30| | Week| 245 kilos| PHP 9. 8| PHP 2,298. 10| | Month| 1,050 kilos| PHP 9. 38| PHP 9,849. 00| | Year| 12,390 kilos| PHP 9. 38| PHP 116,218. 20| Mango Jam | PERIOD| QUANTITY| PRICE/PIECES| WHOLE (145Php/200 grams)| | Day| 3 bottles| PHP 145. 00| PHP 435. 00| | Week| 21 bottles| PHP 145. 00| PHP 3,045. 00| | Month| 90 bottles| PHP 145. 00| PHP 13,050. 00| | Year| 1,095 bottles| PHP 145. 00| PHP 158,775. 00| Banana Jam | PERIOD| QUANTITY| PRICE/PIECES| WHOLE (120Php/200 grams)| | Day| 3 bottles| PHP 120. 00| PHP 360. 00| | Week| 21 bottles| PHP 120. 00| PHP 2,520. 00| | Month| 90 bottles| PHP 120. 00| PHP 10,800. 00| | Year| 1,095 bottles| PHP 120. 00| PHP 131,400. 00| Strawberry Jam PERIOD| QUANTITY| PRICE/PIECES| WHOLE (100Php/200 grams)| | Day| 3 bottles| PHP 100. 00| PHP 300. 00| | Week| 21 bottles| PHP 100. 00| PHP 2,100. 00| | Month| 90 bottles| PHP 100. 00| PHP 9,000. 00| | Year| 1,095 bottles| PHP 100. 00| PHP 109,500. 00| Single cupcake box (3 ? inches) | PERIOD| QUANTITY| PRICE/PIECES| WHOLE (204Php/24 PIECES)| | Day| 1,026 pieces| PHP 8. 50| PHP 8,721. 00| | Week| 7,182| PHP 8. 50| PHP 61,047. 00| | Month| 30,780| PHP 8. 50| PHP 261,630. 00| | Year| 374,490| PHP 8. 50| PHP 3,183,165| Cupcake box of 6 | PERIOD| QUANTITY| PRICE/PIECES| WHOLE (270Php/24 PIECES)| | Day| 1,026 pieces| PHP 11. 25| PHP 11,542. 50| | Week| 7,182| PHP 11. 25| PHP 80,797. 50| Month| 30,780| PHP 11. 25| PHP 346,275. 50| | Year| 374,490| PHP 11. 25| PHP 4,213,012. 5| SUMMARY OF RAW MATERIALS EXPENSES| Total Raw Material Cost Per Day| PHP 24,038. 75| Total Raw Material Cost Per Week| PHP 168,271. 25| Total Raw Material Cost Per Month| PHP 721,162. 50| Total Raw Material Cost Per Year| PHP 8,898,889. 95| G. Plan/Factory Location The Incorporators decided to put up the Manufacturing and office area in the same location. It will be situated at #56, 20th Ave. Murphy Cubao, Quezon City. The company choose Cubao to build their main office due to it is very strategic and accessible to many commercial areas here in Metro Manila.

All supplies needed for production is available. H. Plant Layout AREA| WIDTH| LENGTH| 200 square meters| 164,145. 33 Square inches(105. 90 sq. meters)| 145,855. 30 Square Inches(94. 10 sq. meters)| I. Waste Disposal System Proper segregation of waste is very important to avoid any dangerous bacteria and viruses that may cause bad effect to the company as well as to the product. Garbage disposal in any places inside and outside of the company is very necessary to make duties less demanding. All biodegradable, non-biodegradable and recyclable are separated so that, it can avoid any leakage and bad odor. By doing this, it can also help other people to make money through garbage.

It can also be a source of income by selling recyclable waste to any junk shops especially dead batteries, metals, bulbs, plastic bottles, and cans. Kitchen wastes can be used for planting as fertilizer and this shouldn’t be burned because it may add up carbon dioxide emission which is bad for every individuals health as well as to our planet. J. Quality Control System BBS Corporation is very delicate with the quality control of its product as the company’s matter of safety and achieving its goal to satisfy consumers. The team ensure that the BBS Corporation’s product came from good quality of ingredients so that customers can assure that the product done its safety and right procedure before externalizing to the market.

The company has a quality control inspector who will check the products of BBS Corporation. All the cupcakes must do its proper procedure to maintain its quality. If the cupcake/s does not pass the inspection, all of it will sell in cheapest price for the company at least to recover from all the expenses used. The quality control inspection will cover the texture, color, the packaging, and the appearance of the Ampalaya Cupcake. Cleanliness and Sanitation The primary concern of the company is to maintain cleanliness and sanitation in kitchen, working areas like office, comfort rooms, inside and outside of the company and even the employees must sanitize their hands every 15 minutes of working hours.

This is a responsibility of the company to keep the surroundings away from any effects that may cause to company’s product and services. All equipment use to make products is strictly prohibited to leave it without washing and dry cleaning properly after used. Employees should be wearing desired uniform during working hours with disposable gloves and hair covers. Accident Prevention, Crisis Management, and Food Safety To show a tangible love and care to our valued customers as well as to our employees, solutions are ready to prevent any inconvenience to make target number of products. Employees should be always warned or aware about safety precautions.

To prevent accidental poisoning that customers may get from our products, the proponents make sure that cleaning detergents and different kinds of anti-insects, viruses, and or bacteria are in different storage or cabinet away from ingredients that used to make cupcakes. Chemicals or film developing products are locked away. Any suspicious gas leaks from the kitchen and office appliances should be always checked. First aid kit should be always ready for any accidents may occur and there should be reminders for safety checklists posted indoors. For fire and burn prevention, everyone should know where the exit doors located, maps for fire escape plan and routes is posted in company’s wall lane. Fire extinguisher is kept inside the kitchen, garage and near a fireplace.

Smoke detectors and CCTV Cameras are installed throughout the company and batteries should be always checked, security guard/s should always roam around. Fireplace chimney is professionally cleaned yearly or 6 months after if necessary. And electrical sockets not in use should be unplugged at all times. For food safety, employees must washed their hands every 15 minutes of working hours and must wear desired uniform like, hairnets, disposable gloves, masks, apron and close shoes. Food poisoning is prevented through safe food storage and preparation, all cabinets must locked properly, dry and wet ingredients separated through food dividers. Hand Washing and Clothing To avoid cross contamination, proper hand sanitizing is done every 15 minutes of working hours.

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Ampalaya Cupcake. (2017, Jan 19). Retrieved from https://phdessay.com/ampalaya-cupcake/

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