Last Updated 07 May 2020

Marketing Plan for Silent Hair Drier

Words 360 (1 page)

Customer Perception: How many times have you been woken up in the wee hours of the morning because your girlfriend/wife feels that this is the right time to dry her hair? This is a daily problem in households all over the world. Collaborating our innovation with latest technology, We at EX. have developed the solution, Our Very own BBC hair dryer. It is the MAC of hair dryers. Its stylish, effective, southing for your ears , gentle on your hair for daily use and easy to use.

This latest gadget is the need of the hour for every peaceful household. It has a 0% chance of becoming obsolete. We have conducted a market research on 1000 random customers and found that 98% of this survey group are willing to buy our hair dryer and are willing to pay more for it than the regular one. We plan to sell the product initially at a high price as we our sure to attract a huge customer base that will soon turn to loyal customers. We know that our product is new and the customer base would be worried about the durability and quality.

As an introductory offer we also provide a x months free replacement warranty no questions asked. We would face tough competition from the existing hair dryers from the market and hence we have added all the features so that the product appeals to the consumer. Communications We will leverage social media and word of mouth for the vast majority of our marketing using platforms such as Twitter, Faceable, Rework and Namespace. These platforms are widely used by the customers in our demographic market.

Order custom essay Marketing Plan for Silent Hair Drier with free plagiarism report


We will cake announcements via regular tweets and updates to our fan page on Faceable. Distribution Channels Reaching senior marketing executives is typically done through a variety of means. Since we have limited resources and need to manage our finances very effectively, we will focus on two: advertising and networking. The advertising will primarily be online via search engine ads so we can see the results within days instead of not knowing whether a print ad has any effect. Marketing Plan for Silent Hair Drier By Elizabeth. Ben]main. 12177

Marketing Plan for Silent Hair Drier essay

This essay was written by a fellow student. You can use it as an example when writing your own essay or use it as a source, but you need cite it.

Get professional help and free up your time for more important courses

Starting from 3 hours delivery 450+ experts on 30 subjects
get essay help 124  experts online

Did you know that we have over 70,000 essays on 3,000 topics in our database?

Cite this page

Explore how the human body functions as one unit in harmony in order to life

Marketing Plan for Silent Hair Drier. (2018, Jun 19). Retrieved from

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Save time and let our verified experts help you.

Hire writer