Last Updated 04 Jul 2021

Marketing Channels Analysis

Category Microeconomics
Essay type Analysis
Words 259 (1 page)
Views 129
Table of contents

Summary report

What is marketing channel? Are sets of interdependent organizations involved in the process of making a product or services available for use or consumption? They are set of pathways a product or service follows after production, culminating in purchase and use by final consumer. The importance of channels: One of the chief roles of marketing channels is to convert potential buyers into a profitable order. Marketing channels also represent a substantial opportunity cost. Different consumers however have different needs during the purchase process.

Nunes and Cespedes argue in many markets, buyers fall into four category:

Order custom essay Marketing Channels Analysis with free plagiarism report

GET ORIGINAL PAPER
  1. Habitual shoppers- purchase from same place in the same manner over time.
  2. High value deal seekers-know their needs and channel surf a great deal before buying at lowest possible price.
  3. Variety-loving shoppers-gather information in many channels take advantage of high touch services and then buy in their favorite channel, regardless of price
  4. High-involvement shoppers-gather information in all channels, make their purchase in a low-cost channel, but take advantage of costumer support from high touch channel.

The role of marketing channels Delegations mean relinquishing some control over how and to whom the products are sold. Producers do gain several advantages by using intermediaries:

  1. Many producers lack the financial resources to carry out direct marketing.
  2. Producers who do establish their own channels can often earn a greater return by increasing investment in their main business.
  3. In some cases direct marketing simply is not feasible. Channels functions and flows: It will be discussed one by one. Using a chart Channel levels: It will be discussed one by one.
Marketing Channels Analysis essay

This essay was written by a fellow student. You can use it as an example when writing your own essay or use it as a source, but you need cite it.

Get professional help and free up your time for more important courses

Starting from 3 hours delivery 450+ experts on 30 subjects
get essay help 124  experts online

Did you know that we have over 70,000 essays on 3,000 topics in our database?

Cite this page

Explore how the human body functions as one unit in harmony in order to life

Marketing Channels Analysis. (2018, Jan 27). Retrieved from https://phdessay.com/marketing-channels-3/

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Save time and let our verified experts help you.

Hire writer