Kudler Fine Foods by Kathy Kudler

Kudler Fine Foods Company was started by Kathy Kudler in the year 1998. Initially it was started to provide the necessary ingredients for meals in one location. This was specifically for gourmet meals. This store plans to begin contracting with local produce growers to supply the chain with organic produce. As this organization takes this step, it will require significant changes in its entire operations. This means that there will be threats and potential opportunities which have to be planned for before implementation of this strategy. (Kudler, 2006) This paper clearly illustrates business processes that may be affected and in which way. There is elaboration of standards and quality control tools that need to be put in place in order ensure effectiveness of its overall operation.

There are various processes that could be affected by this decision in Kudler Fine Foods Company. One of the processes that are likely to be affected in this Company is in the finance sector. This is because more finances will be required by this Company to finance new operations that will be incorporated. (Kudler, 2006) This is because the Company will need to provide support to farmers for example providing for them manure etc. This will mean that major changes have to occur in the finance and especially accounting section. This will mean that books of accounts in this Company will have to be audited often to ensure the smooth running of the Company.

Another process that is likely to be affected by this decision is in line with production. There is likelihood that production in this Company will increase as it implements the contracting of local growers of organic produce. This will mean that Kudler Fine Foods Company will need to increase its storage space because of the increase in production.

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This decision will automatically affect the transport sector of this organization. This is because this Company will need vehicles to transport the farm produce from growers’ premises to the Company. This means that Kudler Fine Foods Company will have to incorporate recruitment processes of divers therein.

Marketing is also another business process in Kudler Fine Foods Company that could be affected by this venture. This Company will need to carry out more marketing such that local growers of organic produce become aware of this venture. This can be done through local newspapers and also through word of mouth. Posters can also be used within the Company’s locality so that growers living around it are accessed too. Marketing will have to be more aggressive unlike before. This is actually one of the major processes that will be affected therein.

Research shows that this organization does not have a purchasing department. There are three departmental managers in each store that are responsible for the determination of requirements therein and placement of orders. This process will be affected as this Company will have to create a purchasing department that will directly with local growers of organic produce.

This Company will have to incorporate market research and also a team in charge of this department. This team will have to carry out competitive intelligence on the Company’s competitors. Market research is very essential in each organization’s strategy of diversification and expansion. This process will have to be incorporated and intensified because it will have big impacts on the overall success of this Company.

Employee training is a process that will have to be incorporated in this Company to deal with the changes therein.

Kudler’s process of organizational leaning will be affected as it starts contracting local growers of organic produce.  This venture will mean that this Company will expand and grow within a very short period. (Maundy, 2001)This means that organizational learning has to be intensified especially in its management. This is because growth comes along with challenges and when organizational learning is intensified, and then management will be in a position to deal with challenges emanating from the growth.

Kudler Fine Food Company’s supply chain will also be affected. One of the ways in which it will be affected will be through its elimination of middle men. As this Company contracts local growers of organic produce, it will have a direct access to them and therefore there will be no need of middle men.

This means that the supply chain will obviously be shorter. (Maundy, 2001)Kudler’s supply chain will be affected by becoming cheaper. This is because middle men normally increase the expenses incurred by a Company. These reduced costs in the supply chain can be directed to other developmental ventures in Kudler Fine Foods Company.

As this Company starts contracting local growers of organic produce, its supply chain will automatically be faster. This is because it normally takes time for the Company to contact middle men then they also take time to reach local growers. This is normally a long process. As the Company starts contracting local growers of organic produce, it will definitely have contacts of local growers. It will be in a position to communicate directly to local growers through emails, by post and through phones. This is faster that the Company using middlemen in supply chain.

Quality control tools are very important especially in organizations dealing with food. There are various tools of controlling quality that need to be put in place in this Company to ensure effectiveness of its operations. One of the performance standards that need to be incorporated is in line with cleanliness of organic produce. This is because cleanliness in this industry is quite fundamental. (Sparrow, 1994)

The management needs to put in place tools that will help in determining quality of organic produce. This will include classification of the produce into three categories. Grade A, B and C. This will be evaluated in terms of weight of the organic produce. Other factors that will be considered include the size of the organic produce. Those that are of very large size and of good color are classified in grade A. Kudler Company can decide to purchase large quantities of grade A. produce and minimal grade B produce for its diversified customers. Quality controllers need to be incorporated in the purchasing department where they check quality before purchasing.

Conclusion

Kudler Fine Foods was started in the year 1998 by Kathy Kudler. As the Company starts contracting local growers of organic produce, there are various business processes that will be affected. Marketing as a business process will be affected as it will need to be intensified. Research will also have to be thorough to determine competitors in the field. Kudler’s supply chain will be shortened as the Company will have a direct access to growers of organic produce. One of the performance standards that will have to be put in place in this Company is in line with cleanliness. Necessary machinery needs to be installed in the Company that will help in checking quality of produce delivered therein.

References:

Kudler, K. (2006): New Strategies; Retrieved from; www.kudler.com; accessed on 31-08-07 pp 27-45

Maundy, L. (2001): An Introduction to Human Resource Management: Theory and Practice: Macmillan, Palgrave pp 34-56

Sparrow, P. and Hilltop, J. (1994): European Human Resource Management in Transition: Prentice Hall, New York pp 32-45

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