Customers, Not Advertisers, Determine Quality vs. Quantity Purchases
Advertising encourages consumers to buy in quantity rather than promoting quality. To what extent do you agree or disagree? Words: 281/ Time: 45’ Whether or not customers are encouraged by advertisers to purchase products in quantity without promoting quality is a controversial question. Some people would say “yes” with that idea. However, as far as I am concerned, I strongly oppose that perception. First and foremost, although nowadays consumers are bombarded with information of products and services, viewers are still decisions-makers.
Some people concern about quality, others have interest in quantity. But, they generally buy products according to their own interests, tastes, income and other factors. Moreover, customers are now increasingly cautious about advertised products, they thus ask for advice from their friends and families, instead of buying them impulsively. In simple terms, it is customers rather than advertisers who decide to purchase a certain product.
It is also noted that the main function of advertising is to provide customers with adequate information about a lot of aspects of a product including quality, package, functions, warrantee, and promotion, not only price. In fact, advertising is usually criticized on the ground that it leads customers to follow the advertisers’ desire. However, according to marketing principles, that advertising merely satisfies consumers’ information needs. Unarguably, price is an important factor that marketers use to boost sales.
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Nevertheless, it is more important to remember that the role of advertising is to offer specific information on a product and service. Therefore, advertising simply conveys the message relating to price, rather than use it to attract consumers. To sum up, I believe that consumers have different attitudes toward advertisements because they are influenced by various factors, not only price. The general perception of advertising as a stimulus for purchasing in quantity rather than promoting quality is in fact a bias.
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Customers, Not Advertisers, Determine Quality vs. Quantity Purchases. (2016, Dec 11). Retrieved from https://phdessay.com/ielt-task-2/
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