Essays on Microeconomics

The Psychology of Spending analyzes consumer’s ideals of the scarcity principle – in which, consumers are mentally forced to buy certain brands as they have before. The high costs of their choices make no difference even after their economic status is not as unique as …

Crafts discovers further problems within Lindert and Williamson’s analysis. He argues that there are still significant data problems that make real wage measurements inaccurate. Lindert and Williamson’s cost-of-living index is not satisfactory and its deficiencies lead to serious bias in their results. In particular, it …

The seperation of ownership from control can play a factor. Large PLC’s such as Marks and Spencer can be effected by this as the objectives of profit may be split between Shareholders and managers or Directors. Shareholders will put in the finance and take the …

How demographics and gee-demographics are used in segmenting consumer groups. Demographic Allows marketers to group people with similar age, family composition and life cycle Gee-graphic Combination for people with similar demographics residing in similar geographical area Demographics Primary school Snack food, tooth paste, influence parent …

The relationship between supply and demand is considered to be the most essential idea and practice as well as the fundamental foundation in the field of economy. According to a Forbes Digital Company, demand is the measurement or extent of a particular merchandise or service …

Online Shopping in India is evolving fast and has the potential to grow exponentially, with the internet penetration growing far and wide. Now a days Indian e-commerce is getting mature. Indians are increasingly seen using the internet to get more information and to shortlist preferences. …

This report provides data and analysis on category-level spending outlooks, budgets, supplier selection criteria, equines challenges and investment opportunities as seen by senior level executives. Furthermore it provides data on the current size of the marketing and advertising budgets and details on how spending will …

Marketing BY Raja 1 Marketing Background After undergoing a strategic analysis of its product portfolio. The Co-operative bank identified the tertiary sector as a promising market segment from which it could build an exciting new product offering specifically aimed full time tertiary students. Some demographic …

Introduction: Milton Friedman was an American economist as well as being a public intellectual. He was born in 1912 and died at the age of 94 in 2006. He was an ardent advocate of economic freedom as well as personal liberty. Before his death Friedman …

If one is laid off, he/she will expect or demand less because there is less money. Demand is a schedule or curve that reveals the various amounts of a product that consumers are willing to purchase at each of a string of potential prices during …

In the contemporary business world, marketing is a powerful tool in the growth and development or survival of any business entity. This is more so applicable in this era of artificial intelligence where technology has moved a stride in perfecting the quality, span effectiveness and …

A good knowledge of the customer group and its elasticity of demand for a product are vital factors for firms that need to operate successfully. Another factor that a firm needs to identify is its own pricing strategy. The pricing strategy must balance the firm’s …

Evaluating Advertising Campaigns It is through the process of review and evaluation that an organization has the opportunity to learn and develop. In turn, this enables management to refine its competitive position and to provide for higher levels of customer satisfaction. The use of marketing …

 Introduction The direct economic regulation of business by independent government commissions has a one-hundred year history on the North American continent. It is generally asserted that the purpose of such commissions is to protect consumers from exploitation by limiting the economic powers of certain firms …

For an exclusive Ralph Lauren Retail outlet in Goa Prepared by Anisha Shaikh Allan Rebello CHAPTER I – INTRODUCTION Ralph Lauren Corporation is a luxury clothing and goods company of the American fashion designer Ralph Lauren. Ralph Lauren specializes in high-end casual/semi-formal wear for men …

Owning a home is an American dream that mortgage services is positioned to a lucrative business investment.  However, there are several factors that influence market decisions where market research can be useful.  One important area is researching about the historical and forecasted changes in market …

Venture capitals, business angels and grants are possible external sources of finance that BTC may wish to consider. Venture capital involves specialist companies investing a minimum of i?? 500,000 in small companies, the advantage to the small company is that such a large amount of …

Revlon’s electronic store is going to use competitive strategy in order to get large profits in the market. The cosmetics which the e-business is going to offer is very high-quality and is priced competitively, therefore, customers will be choosing instead of choosing competitors’ products. There …

First, I will suggest to Mr. Dickson to begin with a distribution approach that basically matches his capability. He must analyze the pros and cons of finding an effective distribution pattern and this heavily depends on his finances and production ability. (more…)

Revenue is often simplified in economics or basic finance projections to “Price x Quantity” (the price of a good times the number of goods sold) though it is rarely this simple in actuality. Net revenue (revenue – returns) is used when sales returns are a …

Executive Summary Audi is a brand of vehicle that is manufactured by a German automobile company, ranging from super-mini to cross over SUVs, accompanied by various body styles as well as different ranges of market price. Audi is leveled on the same brand as the …

There are two alternatives to this, either merge or don’t merge with Nicholson File Company. If we merge, we have to buy the 177,000 shares from Porter at a cost of $50 per share. We then would have to acquire 86,000 additional shares from either …

On any given day, ridesharing companies face the logistical puzzle of balancing supply and demand. As they strive to match the number of cars on the road with the number of passengers seeking rides, they rely on computer algorithms to guide drivers and keep customers …

Inventory keeping plays an important role in the supply chain of many companies and organizations. Efficient inventory control and management to a large extent depends on the way and manner inventory records are kept. Good record keeping makes it easier for inventory to be kept …

A strong brand offers many advantages for marketers including: Brands provide multiple sensory stimuli to enhance customer recognition. For example, a brand can be visually recognizable from its packaging, logo, shape, etc. It can also be recognizable via sound, such as hearing the name on …

c)Is there evidence for market failures or government failures in the provision of public services, merit goods and control of demerit goods in Sub-Saharan Africa? Discuss (30 marks) Market failure is a circumstance in which private markets do not bring about the allocation of resources …

Price Elasticity of Demand is used to measure the responsiveness of the quantity demanded to the change in price. It is measured by the percentage of change in quantity over the percent change in price [% ? in quantity demanded/ % ? in price]. Price …

For a dominant paint manufacturing company which is spread allover India, local players act as a very huge threat to them. With a small place for factory and an effective distribution system the local players may pose themselves a huge competition for these nationalized companies. …

However, LB is faced with the problems of declining profits in China, which urges it to adjust its entry strategy into the China market. In this case, this report will focus on distinguishing the factors that influence Luvs development in China and laying out schemes …

Introduction The foreign exchange market is truly global and one of the most important ones in the world. The foreign exchange transaction refers to exchange of one country’s currency with another country’s currency for economic reasons. As a result it is always better to understand …