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• How does the ad use logos?

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• How does the ad use pathos?
• How does the ad use ethos?
• Does the ad seem effective to you?
• Explain your reasoning.

Your favorite electronic device

The video uses logos by saying that the iPhone 4s has 8 megapixels and all-new optics which makes it more than the leading competition.

The video uses pathos by saying Siri is an amazing assistant that listens to you and understands you when you need her.

The video uses ethos because it explains that it uses the dual-core A5 chip which gives the phone twice as much processing power as its previous model.

Yes, because it uses all three techniques to convince the consumer

A vehicle you would like to own someday

The video uses logos by saying that the door panel is really hard to make and it makes the car look amazing

The video uses pathos because it says for people’s feelings that it gives you a fun driving experience that people will like

This video uses ethos because it says it drives smoother than all other cars in its category

Yes, because it reviewed almost everything on the car and it told me the negatives and positives of it.

A food or beverage that seems healthy

This document uses logos by explaining that yogurt can help against gum disease.

This document uses pathos by saying that by consuming yogurt it boosts health and your immune system. This has to make someone happy knowing their health is really high.

This document uses ethos because it says researchers from Japan analyzed dietary intakes from nearly 1,000 adults and found those who consumed the highest levels of dairy (including yogurt) had the healthiest gums.

This ad seems effective to me because it shows a ton of facts about yogurt and how it can benefit your body.

An amusement park or vacation destination you would like to visit

This article uses logos by saying that this beach has completely white sand and the water is so clear

This article uses pathos by a person saying “it makes a great place to hang out and visit when I'm in the mood for the whole WHOO HOO I`M AT THE BEACH THING.”

This article uses ethos by saying that the beach is one of the best improvements in Floridian beach history.

Yes this ad seems effective because it explains a ton of mixed reviews for people who have been to that beach

An examination of the ethics involved in advertising to adolescents. Specifically, a content analysis and survey research were conducted dealing with how television commercials and magazine advertisements targeted towards males ultimately affect female body image and behavior.

Are advertisements aimed at teenagers effective? And, are they ethical?

Yes, these advertisements are effective because they cause teens to want to try these new things including food, electronics, amusement parks, etc. These same advertisements cause a huge monetary gain towards the things advertised and cause obesity due to unhealthy food. I think they are unethical because psychologists who help advertisers are essentially helping them manipulate children to believe in the capitalistic message when all the evidence shows that believing in that message is bad for people.

• What does the ad seem to say about gender?
• What does the ad seem to say about race or ethnicity?
• What does the ad seem to say about social status?
• What seems particularly effective or ineffective about the ad?

• This says that gender is diverse through smoking.
• This says that race is diverse through smoking.
• This says that only the cool crowd smokes.
• The thing that is effective is the teens are all dead at the end so it shows not to follow people who smoke.

• What does the ad seem to say about gender?
• What does the ad seem to say about race or ethnicity?
• What does the ad seem to say about social status?
• What seems particularly effective or ineffective about the ad?

This ad does not show any genders but I suppose this is for all genders.
This ad does not show any races so I suppose it is for all races.
This says that the iPhone 5c is different colors so it fits different people.
The ineffective thing about this ad is it does not show anyone using it in action.

• What does the ad seem to say about gender?
• What does the ad seem to say about race or ethnicity?
• What does the ad seem to say about social status?
• What seems particularly effective or ineffective about the ad?

This shows gender diversity putting a boy and woman.
It only puts white people in the ad. There is no diversity.
There is nothing involving social status because anyone can get McDonald's.
The thing that seems effective is it shows people enjoying their meal.

• What does the ad seem to say about gender?
• What does the ad seem to say about race or ethnicity?
• What does the ad seem to say about social status?
• What seems particularly effective or ineffective about the ad?

There is no gender involved but mostly teenage boys will play these games.
There is no race involved so it is diverse.
The ad says that this game is cool so you have to ply it if you are cool.
The ad uses gameplay from the games and shows that these games are really cool

• What does the ad seem to say about gender?
• What does the ad seem to say about race or ethnicity?
• What does the ad seem to say about social status?
• What seems particularly effective or ineffective about the ad?

This says gender is diverse by saying there is two woman and men.
There are only white people in this commercial.
There is nothing about social status.
The thing that is effective is it uses comedy and shows the food that is being advertised

Thesis Statement

Advertisers, in an effort to market their products, utilize many different strategies (some are effective and ineffective) to appeal to the ethical, logical, and emotional makeup of consumers.

Outline for Effectiveness of Advertising

Topic: Effectiveness of advertising
Purpose: To explain my position on the Effectiveness of Advertising Thesis statement: Advertisers, in an effort to market their products, utilize many different strategies (some are effective and ineffective) to appeal to the ethical, logical, and emotional make up of consumers.

Table of contents

I. Introduction
II. Body
III. Conclusion

I. Introduction

A. The purpose of this outline is to explain what causes the effectiveness of advertising. I will explain the different methods advertisers use to create interest in their products. They market to different demographics that include age and ethnic groups. To accomplish this, they use different strategies.

II. Methods of Advertising
A. Ethos- Marketing based on credibility
1. Example of iPhone 4s with more power- dual-core A5 chip
B. Pathos- Marketing based on emotional appeal
1. Example of anti-smoking ad don’t follow the crowd
C. Logos- Marketing based on logical appeal
1. Example of iPhone 5c ad- different colors for different people

III. Conclusion
A. Some examples in advertising show effectiveness based on their results while others are ineffective.
1. iPhone marketing effective due to sales numbers
2. Based on statistics, some anti-smoking ads are not considered effective because smoking with teens has remained flat.

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