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Social Media for shaping a political profileNo politician disagreed with the popularity through media. Social networks such as Facebook, Twitter or Instagram give politicians the opportunity to shape their public image and convey a sense of precision to users. Nowadays, voters hold politicians answerable for their wrongdoings. In addition, candidates and their supporters continuously post their views on Facebook and Twitter. Each party has its own pages, from where it broadcasts propaganda and requests for contributions. Media users and politics Nowadays, to gain votes from voters, politicians cannot just focus on mega projects and tax reduction plans because now it doesn’t attract people. To gain their attention politicians use energetic and fresh material, such as videos, to communicate with the audience with their government plans so that large numbers of audience cast them a vote. This also gives them the chance to have a modern image that appeals to younger audiences. They remain active, commenting and interacting with followers to know the point of views of audience. Advertising through social media YouTube has become a fastest means for politicians to advertise their political campaigns without spending money on advertising space on TV or the radio. This saves millions of dollars, because a digital ad costs a fraction of the price of traditional advertising. . Targeting is also used throughout the advertising industry to make sure that those ads and messages reach the right audience. Moreover while watching any video the advertisement during video attracts the viewers and forces them to watch that advertisement. This gave the advantage to the politicians that through this advertisement any person attracts to that particular political party.
Our Government Institutions
PEMRAPakistan Electronic Media Regulatory Authority is an independent and constitutionally established federal institution which is responsible for regulating and issuing licenses to the channels for establishment of the mass media culture, print and electronic media. Its main objectives are to facilitate and regulate the private electronic mass-media industry and to improve the standards of information, education and entertainment. PEMRA was established on 1st March, 2002 during the era of President General Pervaiz Musharraf. It enlarges the choice available to the people of Pakistan in the media for news, current affairs, religious knowledge, art, culture, science, technology, economic development, social sector concerns, music, sports, drama and other subjects of public and national interest. It also ensures liability, transparency and good governance by optimization in the free flow of information. Saleem Baig is the current chairman of PEMRA.
PIDPID stands for Press Information Department which is the principal department of Ministry of Information, Broadcasting, National History and Literary Heritage headed by Principal Information officer (PIO). PID is working since 1947 with the mission to establish an authentic source for timely dissemination of information to people through all forms of media. PID carries out its operation round the clock through a proper mechanism of media projection, monitoring and feedback. Its purpose is to broadcast the government policies and also to tell the Government about the impact of its policies.PID functions as media coverage, release of public sector advertisement, and research.
The Impact of PollsPolitical polls play an important part in every campaign. They are often confusing because we often find multiple polls with opposing results posted on the very same day. As with other types of political news, the internet has greatly increased the number of poll results we see each day. Social media has accelerated this even more. Not only social media sites report the results of polls, we can participate in Facebook polls also. Polls results have a big influence on elections. This is true even if they are flawed. A poll can be a self-fulfilling prophecy. For example, if people think one candidate is far ahead in the race, they might conclude there is no point in voting for the loser. When people are posting the latest poll results on social media throughout the day, there is a great deal of pressure on candidates to pull ahead of their opponents.
How government impacts mediaGovernment plays vital role in regulating media. But besides positive factors; unfortunately government also affects media in following ways
- Government ills
- Policies promotion
ConclusionThe use of social media in politics including Twitter, Facebook, and you tube has dramatically changed the way campaigns are run and how we interact with our elected officials. The prevalence of social media in politics has made elected officials and candidates for public office more accountable and accessible to voters
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