Last Updated 07 May 2020

Green and Competitive

Category business
Essay type Research
Words 470 (1 pages)
Views 235

The advancement in technology has paved the way for the development in the operations of numerous industries especially for companies that produce electronics and supply energy from fossil fuels and other sources. The modes of operation of this kind of companies have indeed improved through the years and they are still pursuing on enhancing their products and services through various innovative decisions and actions that employ the use of technology.

Don't use plagiarized sources. Get Your Custom Essay on

Green and Competitive

just from $13,9 / page

get custom paper
. Being the case, several companies have launched major “green” initiatives and have included this in their business operations. This could be exemplified by the General Electric's (GE) Ecomagination and BP's new green logo and environment and society initiative.

GE's ecomagination is “ a business initiative to help meet customer's demand for cleaner and more energy-efficient products and to drive reliable growth for GE” (General Electric Company, 2009). This also reflects the commitment of the company to invest in a future that will address environmental challenges through innovative solutions while giving valuable products and services to customers, at the same generating profit for the company (General Electric Company, 2009).

The initiative of GE to address environmental problems through the ecomagination is a strategic step as they were able to think of a way by which they could lessen environmental pollutions while still gaining profit and a good reputation for the company because of it. This could be proven by the recent efforts of GE wherein they have the broadest portfolios of Smart Grid solutions that help governments and other people to become more energy-efficient.

Furthermore, GE is a founding member of the United States Climate Action Partnership (USCAP) and they have also invested billion of dollars for their green campaign (General Electric Company, 2009). BP's initiative for their green campaign involves managing the environmental impacts of the company's operations by means of adhering to internal and external management systems and standards (BP, 2009). The green campaign of BP could not be clearly determined as to whether this step is strategic or merely a PR exercise of the company.

This could be attributed to the reason that the company is saying and publishing that they are improving their operations in order for it to become more environment friendly. However, as compared with GE, BP lacks the concrete actions and results in order to prove that there is indeed development in this campaign that they have launched. References BP. (2009). Environment and Society. Retrieved June 9, 2009, from http://www. bp. com/sectionbodycopy. do? categoryId=6931&contentId=7051661. General Electric Company. (2009). Ecomagination Fact Sheet

Remember. This is just a sample.
You can get your custom paper from our expert writers

get custom paper

Cite this page

Green and Competitive. (2018, Aug 07). Retrieved from https://phdessay.com/green-and-competitive/

Not Finding What You Need?

Search for essay samples now

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Your Deadline is Too Short?  Let Professional Writer Help You

Get Help From Writers