Counter Competitive Threats: Such a strategic move is to counter the competitive threats by reducing the intensity of competition. Organizations are driven at times towards external diversification through merger by competitive pressures. (Strategic Planning: Formulation Of Corporate Strategy 1999) Access to Latest Technology: Organizations have …
Currently, for the selected route, there are shared taxi services which are costly impersonal and may require vehicle transfers, public transportation which is rather inconvenient and unpredictable and limousine/private car service which can also be pretty costly, but nothing in between. City to City services …
In the monopolistic form of market, there are a large number of sellers of a particular product and each seller sells slightly differentiated, but not identical products. The same criteria as perfect competition, applies even to monopolistic competition when determining optimal price. The marginal cost …
SWOT analysis to create a strong business strategy that has helped it become a very strong competitor in its industry value chain. Dell identified its strengths in selling directly to customers and in designing its computers and other products to reduce manufacturing costs. It acknowledged …
Equity-Linked notes are structured products issued by banks and financial institutions then are sold to institutional and retail investors who want to earn a higher interest rate than an ordinary time deposit. Equity-linked notes are yield-enhancing structured products traded over the counter. The underlying can …
The spread of consumerism, the rise of the middle class with high disposable income, the flashy lifestyles of people working in software, telecom, media and multinational companies seem to have changed the socio-cultural scenario and this need to be understood deeply. Technology: Technological factors represent …
BCG Matrix the Boston Consulting Group (BCG) Matrix is a simple tool to assess a company’s position in terms of its product range. It helps a company think about its products and services and make decisions about which it should keep, which it should let …
Economists use models to discuss market behavior. There are four basic market structures or models under which business and consumers compete through a system of prices. Perfect competition is a market in which no buyer or seller has market power. In perfect competition, many firms …
Does product quality guarantee the success of a business? Various factors are analyzed to examine whether or not a good quality product by itself can propel a business into success. A product of good quality can be defined as one that best satisfies the consumer’s …
Australia has a wealthy, Western-style mixed economy, with a per capita GDP, in terms of purchasing power parity, vaguely higher than those of the UK, Germany, and France. The country was ranked sixth in The Economist worldwide quality-of-life index 2005 and third in the United …
Amaranth Advisors LLC was created in 2000 as a multi-strategy hedge fund with approximately $600 million in capital. It sought to employ a diverse group of arbitrage trading strategies particularly featuring convertible bonds, mergers and utilities. In 2002, Amaranth added energy commodity trading to its …
RESEARCH PROPOSAL A Study of Customer Preference towards various Stock Brokerage Firms in Indore November 20, 2012 Submitted To : Submitted By : Dr. Yamini Karmarkar Dhwanil Mehta IM 2K9 36 Himanshu Patidar IM 2K9 47 Title A Study of Customer Preference towards various Stock …
Course: Marketing Management Case Study: “Tilting Windmills – Sanex Tries to Conquer Europe 1st Question: What were the reasons for the success of Sanex in Spain? The product Sanex, or moreover the Sanex concept, became a success in Spain because the company responsible for it, …
Brand equity is the manner in which the customers perceive the commodity in the market. When goods and services are branded in a way that impresses the client, the purchase power becomes high as opposed to the product that is not branded. Keller and Lehmann …
Verizon Wireless is the second largest wireless telecommunication network in USA. The company was founded in April 2000 as the result of a merger that took place between “Bell Atlantic” and “NYNEX” in 1995 and later on between Bell Atlantic Corp. (Verizon communications) and Vodafone …
In the category of small appliances, Company G wishes to operate with its purposefully defined categories of ‘Easy Kitchen’, ‘Easy Hair’ and ‘Easy Home’ appliances. Easy Kitchen will be more ‘everyday’ using items and will include microwave ovens, toasters, juicers, pasta makers, blenders, coffee makers, …
The Disembedded economy Why might Polanyi claim that disembedded economies are less stable than embedded ones? Does a market society require a certain level of insecurity for its members? How might people find a disembedded economy empowering? Can there be such a thing as a …
Definition of ‘Market Segmentation’ A marketing term referring to the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action. Market segmentation enables companies to target different categories of consumers who perceive the full value of certain products …
Explain and evaluate government policies that can be used to address the market failure associated with public goods common resources, including a case study of each. Discuss why ‘government failure’ can occur when the government attempts to correct for these two types of market failure. …
Porter five forces model is basically a framework for industry analysis. It helps in business strategy development. It was presented by Micheal Porter. According to this framework, there are 5 forces that determine the competitiveness of a market and its attractiveness and profitability. These forces …
Introduction The ongoing financial crisis has affected basically every business in the entire globe with prices of goods going up drastically while finance sources continue to dwindle in the process. Accounting applications have especially been hit hard with new intricate challenges becoming more imminent every …
Aqua Bay has planned to target the age group between 40 and 59, for they have disposable income and are looking for some luxury in their life. The target market lives in Belleville suburbs and is a middle-class hockey family. They must appreciate hydrotherapy and …
Today he has an income of 400 kopecks. Bread now costs him 20 kopecks a loaf and potatoes cost him 25 kopecks a sack. Assuming his preferences haven’t changed (and the sizes of loaves and sacks haven’t changed), when was he better off? A. He …
How implementation of Minimum Wage affect the economy market BY yuxtangol 25 Statutory minimum wage regulation was first introduced in New Zealand in 1894. Some attempt to control wages had been present since policymakers started believe that the market wages of labour was unfair to …
When we left off in the last seminar, we were just starting to talk about firm specific advantages. According to Barney and his article Firm Resources and Sustained Competitive Advantage, a few things are needed to gain a firm specific advantage. But also, he argues …
Porter’s generic strategy of Low-Cost Leadership stipulates that organizational managements strive to minimize all forms of costs to the point of incurring the lowest average cost per unit as compared to the industry’s standards as well as the competitors. This strategy requires that policies are …
IKEA has a distinct market segment in the home furnishing arena. It has created a niche market with innovative designs, quality, and low price structure. IKEA has employed the cost leadership and product differentiation strategies through low price structure and innovative designs, respectively. Additionally, the …
‘Yathu’s Supermarket’ sells several of goods such as all groceries items, wines, alcohol, etc. We sell specific product to target specific people so that we can satisfy customers’ wants and increase sales eventually as they buy the products they want. We have to be aware …
. Abercrombie and Fitch Researched: a. Brands & Corporate Image Abercrombie & Fitch – Rooted in East Coast traditions and Ivy League heritage, Abercrombie & Fitch is the essence of privilege and casual luxury. The Adirondacks supply a clean and rugged inspiration to this youthful …
Whenever we hear today about the problems facing this country and how the government intends to solve them, arguably the three most commonly occurring points for debate on the government’s agenda are education, the health system and transport. Transport often comes into focus when high …
Topics
Common topics are supply and demand, elasticity, opportunity cost, market equilibrium, forms of competition, and profit maximization. Microeconomics should not be confused with macroeconomics, which is the study of economy-wide things such as growth, inflation, and unemployment.
Focus
Microeconomics focuses on supply and demand and other forces that determine price levels in the economy. It takes a bottom-up approach to analyzing the economy. In other words, microeconomics tries to understand human choices, decisions, and the allocation of resources.
Principles
Microeconomics uses a set of fundamental principles to make predictions about how individuals behave in certain situations involving economic or financial transactions. These principles include the law of supply and demand, opportunity costs, and utility maximization. Microeconomics also applies to businesses.
Microeconomics books
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