Essays on Microeconomics

BTL sales promotion is an immediate or delayed incentive to purchase, expressed in cash or in kind, and having short duration. It is efficient and cost-effective for targeting a limited and specific group. It uses less conventional methods than the usual ATL channels of advertising, …

The investment environment is vast and can be overwhelming if not entered into correctly. Firm’s issuing new securities to enhance revenues understand the complexities and risks involved when entering the primary market, and will employ investment bankers to mitigate those risks. Described throughout this paper …

Executive Summary TAG Here Hong Gong’s strategy is to serve the upscale sports watch market. It will capitalize on the timekeeping technology and brand values. There is an untapped potential market that desires high-quality, stylish goods, but want the watch to represent both success and …

Four basic types of market structures are: 1- Perfect competition 2- Monopolistic competition – Oligopoly 4- Monopoly There is also another market structure called Monopoly. 1- Perfect competition It is considered more theoretical than practical, because it is very rare. In perfect competition a large …

Bridgeton Assignment 1. The overhead allocation rate used in the 1987 model year strategy study at the Automotive Component & Fabrication Plant (ACF) was 435% of direct labor dollar cost. Calculate the overhead allocation rate using the 1987 model year budget. Why do you get …

The aim of Boo.com was to develop into the popular online international sports retail company. It was supposed to be a European trademark, but with a worldwide demand. At the beginning it wanted to work for both United States and Europe. (more…)

(a) As the question says the market for chocolate cookies is competitive thus, this complies with the market structure of Perfect Competition where there are a large number of buyers and sellers in the market. The basic characteristics of a Perfect Competition Market structure are …

An American social entrepreneur, David Green, recently stated the following: “Let’s face it. The market economy is based on a fundamental deception: I (a company) know how much it costs to make something, and I’m going to fool you, the consumer, into paying as much …

Firms are financed with both debt and equity. Although the debt markets have been the center of activity in the international financial markets over the past three decades, there are signs that international equity capital is becoming more popular. Transaction of a foreign borrower in …

Introduction Rogers’ Chocolate is on a mission to have the company double or triple its size within 10 years. An analysis will be performed to figure out a strategic plan where Rogers’ Chocolate will be able to grow, and maintain their image of providing premium …

The USAID/Nigeria Mission contracted the International Institute Tropical Agriculture (IITA) to conduct a study on identifying opportunities for increased commercialization and investment in Nigeria’s agriculture. IITA teamed up with the University of Ibadan to implement the study. The primary purpose of the Agriculture in Nigeria …

A marketing strategy is a process that can allow Tesco and other organizations to concentrate their resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. Market research enables Tesco to find out information about their customers needs and wants in a …

Apple Inc. has had tremendous success in the domestic and international market. Its marketing strategies, superior products, imaginations and ability to develop ideas has transformed the markets in the United States and Europe. The great and exceptional designs and style of their products combined with …

In the monopolistic form of market, there are a large number of sellers of a particular product and each seller sells slightly differentiated, but not identical products. The same criteria as perfect competition, applies even to monopolistic competition when determining optimal price. The marginal cost …

Nowadays, many companies are trying to change a way of their Relationship Marketing (RM) and create new methods different from competitors since customers’ needs and wants is continually changing. One of the active RM tools is a customer loyalty programme which can strengthen relationship with …

The Fast Moving Consumer Goods (FMCG) industry is one among the fast growing industries with consumers everywhere. Fast Moving consumer goods or consumer packaged goods are products that are sold quickly at relatively low cost. Though the absolute profit made on FMCG products is relatively …

Case Analysis Tweeter etc. Company Overview Tweeter etc. was founded in 1972 by Sandy Bloomberg in Boston to sell high-end stereo components. The current portfolio of the company consists of brand stereos, television, car radios and car phones. Tweeter has recently witnessed a healthy growth …

This paper seeks to prepare a SWOT analysis of Maytag for 2002 from which will be based a recommendation for the company’s strategic plan. SWOT stands for company’s strengths and weaknesses and industry opportunities and threats, thus, any strategic plan recommended should be one that …

OfficeMax deals with a wide range of products and services that would address the need of the country’s growing office-based workforce. These products and services are mostly served to other business organizations, but can also be provided to customers through retail. The product range includes …

Continental, together with Continental Express and Continental Connection, has more than 2,750 daily departures throughout the Americas, Europe and Asia, serving 133 domestic and 132 international destinations. More than 750 additional points are served via current alliance partners. Continental has hubs serving New York, Houston, …

What was BMW’s motivation behind the idea of producing the films? BMW’s motivation behind the idea of producing the films was one to simply communicate, and focus on “what makes a BMW a BMW”. In fact, there was no product launch to advertise and BMW …

Wage determination in perfect and imperfect markets Perfect competition In perfect labor markets, everyone is wage taker – both the employee and the employer. On the one hand, the employer and his firm cannot control the market as there are too numerous firms and the …

Revolutionizing an Industry’s Supply Chain Model for Competitive Advantage Crocs is one of leading manufacturer and the fastest growing company in the footwear industry. While it sold its first shoe in 2003, it has reported revenue of $143 million in the second quarter of 2007. …

Brand equity is the manner in which the customers perceive the commodity in the market. When goods and services are branded in a way that impresses the client, the purchase power becomes high as opposed to the product that is not branded. Keller and Lehmann …

(1) Monopsony is an economic situation when there are a number of sellers but only one buyer (monopsonist) in the market. Monopsony can be considered as the model symmetrical to market monopoly, and at monopsonic market not the sellers but buyer can determine the price …

IKEA has a distinct market segment in the home furnishing arena. It has created a niche market with innovative designs, quality, and low price structure. IKEA has employed the cost leadership and product differentiation strategies through low price structure and innovative designs, respectively. Additionally, the …

Background We will be discussing on the various techniques involved in the marketing plan for an organization in order to make reach the product to the customers. The report given here summarizes the various activities involved in marketing the end product named “CE 13” of …

1. Explain why you would be more or less willing to buy long-term AT&T bonds under the following circumstances: a. Trading in these bonds increases, making them easier to sell. More, because if it is easier to sell bond this means that liquidity of bonds …

Introduction and Company Background Tesco PLC is the largest British retailer in terms of both global sales and domestic market share with profits that exceed ? 3 billion. Currently, the company is the third largest after Wal-Mart and Carrefour in terms of revenue but only …

Draw the marginal cost curve (MAC) and the average total cost (TACT) curve for a Type 1 mine. Your curves should be as neat as possible, but they do not have to be absolutely, perfectly precise. You should, however, clearly label each curve. MAC would …