Essays on Microeconomics

Impact of sales promotion on sales volume, in UNILEVER (Nig. ) PLC Introduction For years, most companies concentrated their promotional functions through the use of sales promotions through mass media advertising. In almost all aspects of marketing communication, companies depend on expertise of advertising agencies. …

 Introduction: Success toady in the competitive world has become very difficult. This is because it does not solely depend on basic factors but on all the factors related to the organisation. Earlier it was possible for an organisation to dominate in the market but today …

Watsons in Singapore spans health & beauty chains, perfumeries & cosmetics, grocery, pharmacy, wine and duty-free. Watson’s target customers are located in the spending power (two thousand and five more in monthly income) to accept new things but also the middle class (age 18-40 years). …

Any study of economics has to begin with an understanding of the basic market structure of the country. An economy is made up of producers of goods and services, of traders who make these goods and services available in the market, of consumers who buy …

Although has not become the big four retailer, Woolworths continues exhibiting attractive performance in Australia retailing industry. The success of Woolworths is due to several factors as following: Maintaining The Strengths of Main Chain Supply chain is important success factor in retailing industry. For this …

In order to accomplish their company goal -to become the world’s largest online retail store”-, it versified its operation to include the retailing of toys, electronics, music, and other consumer goods. Through this paper, we first aim to analyses the internal capabilities of Amazon as …

Samsung marketing strategy in China Nowadays, China’s communication industry is developing rapidly, and China has become the biggest mobile phone market all over the world. There are many international renowned mobile phone manufactures and local producers in this market and these companies are competing fiercely …

Product Life Cycle of Nike Product: Removable Massaging Insole for Athletic Shoes The process of identifying a product’s life cycle primarily includes four chief junctures which determine its progression, the first of which is the introduction stage. During the introduction stage of the removable massaging …

Chapter-9: MCQ’s and short questions: 1. _____ is endowing products and services with the power of a brand. Your Answer:| Branding | 2. _____ is the added value endowed to products and services. Your Answer:| Brand equity | 3. ______ are those trademarked devices that …

Bakery Industry Analysis Porter’s Five Forces analysis is useful when trying to understand the competitive environment facing a backers industry. It involves looking at internal competition, barriers to entry, the profit-appropriating power of both buyers and sellers, as well as substitutes to the goods produced. …

One of the fastest-growing countries in the East. This results from unavoidable phenomena of globalization that bring together global companies becoming one market including in Malaysia. Consumers are presented with a variety of international brands such as Apple, Mercedes-Benz, and Role watches. Therefore, it increases …

Porters Five Forces of the Retail Industry I. Supplier Power The bargaining power of Suppliers is relatively low. There is a high competition between suppliers which means that their ability to raise prices or reduce quantity is very low. Suppliers include both domestic and international …

Chocking October 2010 – December 2012-2013 until 2014 forecast Define strategic directions. Develop, execute, and manage comprehensive marketing plan encompassing integrated marketing initiatives designed to grow the business in a given territory and/or region. Craft and execute competitive and breakthrough sales strategies that will promote …

Chooks-to-Go is a chain of stores owned by Bounty Agro Ventures, Inc., a privately owned company operating in the Philippines. It offers roast chicken and processed meats for off-premise consumption, and is the largest roasted chicken retail business in the country. Chooks-to-Go currently has close …

Procter & Gamble (P&G) and its competitors package laundry detergents in various sizes and packaging alternatives. Tide® liquid laundry detergent is available in sizes ranging from 40 ounces (25 loads) to 150 ounces (96 loads). Current packaging requires lifting and pouring from bottles weighing over …

Introduction Old Town White Coffee, founded in 1999, made history when the company became the first, the pioneer white coffee producer to manufacture and launch the famous Malaysia Ipoh White coffee as a 3in1 instant Blend. Old town White Coffee 3in1 classic together with the …

Goods are tangiable items which satisfy human wants and needs. Humans find them important and desirable so they make efforts to acquire them. In modern economies goods are classified into three main categories namely, pure private goods pure public goods mixed(quasi/public) goods and they are …

Adidas was a global organization, so it implemented the concept of “global brand, local touch” to achieve its target in the competitive market. First, Adidas applied the strategies that anticipating and fulfilling consumer desires to build powerful brands, so that a lot of people know …

Managing Customers and Markets Sustainability of H&M in Competitive Apparel Market With an ever-increasing numbers of competitors gaining traction globally and more big retailers stepping into the low-cost fast-fashion industry, H&M has encountered difficulties in prolonging its competitiveness to retain consumers and surviving in the …

LI-NING limited company was found in 1980. At the beginning of its establishment, it cooperated with Olympic team of China to push the development of sports goods. At the same time, LI-NING spared no effort to sponsor all kinds of matches. In 1995, it became …

Essay on Under Armour’s Distribution Strategy Under Armor (UA) was founded by American ex- football player Kevin Plank in 1996 Its headquarters are in Baltimore, Maryland. Plank started the business in his grandmother’s basement. The word of mouth publicity brought revenue and ultimately in two …

Five Forces Analysis Intensity of Competitive Rivalry There are several firms fiercely competing Adidas for more market share, including Nike, Puma, Reebok and Umbro to name a few. Adidas must ensure that their goods are of a high quality and at a reasonable price in …

Taken from: (Howes 1993) Motor vehicle production has increased exponentially over the past century, and there is an apparent global demand for these products. From the chart (figure 1), demand is growing significantly all over the world, but the United States market is the fickle. …

Abstract L’Oreal’s Maybelline, a global, mass market cosmetic manufacturer, has decided to develop and market a new fragrance for women. This report includes research, analysis and evaluation of the market environment for female fragrances. Furthermore, it outlines a marketing strategy for the new product which …

Government’s involvement in the market can sometimes improve market outcomes because the invisible hand on its own may fail to allocate the resources efficiently. The government may intervene to promote efficiency and equity. The market on its own may cause market failure through externalities and …

Through Nike’s years of existence in the business, it has gained much of the American athletic gear and apparel market with 40% as well as 34% of the worldwide market. The company positioned itself as a high-end athletic lifestyle company which made impact to a …

Abstract: The study consists of a Fast Moving Consumer Goods (FMCG) beverage company wherein a portion of supply chain which deals with out-bound logistics is taken for improvement in order to reduce its logistics cost by using CPM method. Logistics is a major portion of …

We owe our gratitude to Allah Almighty whose shower of blessings and kindness has been on us throughout the working on these pages. It is His help that we finally able to compile this document. Related article: Gardenia Target Market We are indebted to our …

Segmentation, target market selection, and positioning practice in the automotive industry general information Companies cannot connect with all customers in large, broad, or diverse markets. But they can divide such markets into groups of consumers or segments with distinct needs and wants. A company then …

Michael Porter’s Five Forces Model is a model used to analyze a particular environment of an industry. An industry is a group of firms that market products which are close substitutes for each other, such as the automobile industry. According to Porter, there are five …