Essays on Audi

Audi is a German automobile manufacturer that designs, engineers, produces, markets and distributes luxury vehicles. Audi is a member of the Volkswagen Group and has its roots in Ingolstadt, Bavaria, Germany. Audi-branded vehicles are produced in nine production facilities worldwide. The origins of the company are complex, going back to the early 20th century and the initial enterprises (including one which built bicycles) founded by engineer August Horch; at that time, Horch was a well-respected person in the German automotive industry. He left the Horch automotive company in 1909 to found Audi Automobilwerke GmbH Zwickau (from 1915 on Audi Aktiengesellschaft) . Because he was barred from using the Horch" name – he was only allowed to use the name Audi – he called his company Audi, from the Latin translation of his surname, Horch.The first Audi car, the Audi Type A 10/22 hp (16 kW) was produced in 1910, followed by the successor Type B 10/28 hp (20 kW) in 1911. These cars were successful even in sporting events. August's second company, the four-wheel-drive Audi Type C Four, was produced between 1914 and 1918.After August Horch's departure in 1909, his business partners (who owned the majority of stock in the company) started to disagree on how to run the car company. One group wanted August Horch to return and help with improving car production methods. That group included his former business partner and his son, Horst. The other group, led by Jakob Hirsch, wanted to concentrate on making cheaper cars. This group eventually won out, and August Horch left the company in 1919.As a result of the dispute, August Horch started a second company in Zwickau in 1922, called Horch Automobilwerke GmbH. His former business partners sued him for trademark infringement and a German court ruled that the Horch brand belonged to his former company. August Horch was forced to stop using the Horch name and chose the name Audi, which was derived from a Latin translation of his surname, to use for his new company.After World War II, Audi started production of the Audi F-5, which was a small car with a four-cylinder engine. This was followed by the Audi 50, which was a slightly larger car with a five-cylinder engine. These two models helped Audi survive the tough economic conditions in West Germany during the 1950s.In 1965, Volkswagen acquired a controlling interest in Audi. This was followed by a full takeover in 1966. Under Volkswagen's ownership, Audi began to share technology with other Volkswagen Group companies. For example, the Audi 80 was based on the Volkswagen Polo, and the Audi 50 was based on the Volkswagen Golf.In the 1980s, Audi introduced a new line of luxury cars, starting with the Audi Quattro. The Quattro was a four-wheel-drive car with a turbocharged engine. This combination was previously unheard of and the Quattro quickly became a success. Audi followed up the Quattro with a number of other successful models, including the Audi 100, Audi 200 and Audi V8.In the 1990s, Audi began to expand its product range. It started to produce SUVs, such as the Audi Q7, and sports cars, such as the Audi R8. In the 2000s, Audi continued to expand its product range and its sales increased significantly. Today, Audi is a successful global company with a strong lineup of luxury vehicles."

The motto of Audi is Vorsprung durch Technik". This is a German phrase that means "Advancement through Technology". This motto reflects Audi's commitment to using the latest technology to create the best possible cars."

The name Audi is derived from the Latin word audire," which means "to listen." The company's founder, August Horch, chose the name because it reflected his belief that "the only right way to build a car was to listen to its owner.""