A Company Mission Statement (CMS) is a qualitative statement of an organisation's aims. It uses language intended to motivate employees and those within the firm and convince customers and suppliers and those outside the firm of its sincerity and commitment. Tesco PLC has a Company Mission Statement, which is also represented as an image. This statement is at the centre of all, which Tesco do. Tesco have many aims within the firm to achieve its long-term plans from which company objectives are derived.
It determines the way in which the organisation will develop, provides a common purpose for everyone to identify with and work towards and finally provides a collective view, builds team spirit and encourages commitment. Their plans and objectives are to provide approximately ten million customers every week and it is their undertaking to ensure every single one of them receives unbeatable customer service, as well as exceptional value.
Their aim is also to ensure their customers enjoy shopping with them and can rely upon them to deliver consistently high standards of customer care. They also have trained customer service representatives in every one of their stores who will be happy to help deal with any queries or comments that the customers may have. They aims are as well to attract new customers by trying new things and to increase their market share. There aims are also to make a profit and to keep all their shareholders and stakeholders as happy and as satisfied as possible and to pay all the dividends.
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Business Objectives of Tesco PLC. (2018, Jan 26). Retrieved from https://phdessay.com/business-objectives-of-tesco-plc/
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