A Market Analysis for an E-Letter Application

The concept of E-letter app i.e. emotional interaction software is the designated product/service that has been proposed in this work of research. This idea revolves around the concept of letters, but albeit in a modernized way keeping the emotional side intact. When handwritten letters are being gradually withdrawn from the historical stage, the emotional submission of the letters will not be hampered by any of them because the emotion would be conveyed in a more convenient as well as technical way. The reason for the idea being special is that the market entry point is unmatchable as well as unbeatable as far as competition and uniqueness are concerned.

There are viable differences in the business market as far as these sorts of applications are concerned and herein lies the actual potential of E-letter app that would be catering to the youngsters as well as the older adults effectively. The pregnant women, parents-to-be, parents having issues with their children, patients diagnosed with psychological issues and getting treatment - all are in the market for this app because the emotional connectivity entails them to this online provision that is yet to be launched. The app in concern has its basis in the emotional interaction software (Arthur et al. 2005). Emotional connect is important for any relationship to work and the proposed application has been designed to ease out the glitches experienced by the individuals in relationships of any kind.

The modernistic approach would appeal to the consumers, especially the youngsters of this generation who like the old-school things but with a modernized and stylish touch and also to elderly people undergoing psychological treatment. The competition is high in terms of technological advancement because every now and then a new product/service is coming into themarket with some or other detail and advantages (Bailey, 1996). As this software of the App in concern does not reveal the secret of the workings of the software; this leads to an increased competition between the different companies existent in the market in terms of stopping the people from attempting towards avoiding the system by masking the respective tendencies.

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The product/service in concern here is the E-letter app, which can function in several ways. As the software is based on emotional interaction, it can be said that the software has specifically been designed for targeting as well as monitoring emotional response in the individuals. The software is about audio clips that are used as attachments in terms of being stored in the software. The whole process has somewhat similarity like voicemails but in this case, it vouches for an emotional connection that is the USP for it in the business scenario (Tuominen, 2000). The software has been designed in such a way that it would be allowing the receivers of the letter to hear those audios whenever they like it is accessible from anywhere, any given time.

The target market is the patient going through psychological treatment or the pregnant women, the E-letter app would help them connect emotionally with their treatment or the unborn babies. For instance, pregnant women can write aletter to the yet-to-be-born baby in terms of using texts or images or audio or video clips; which would be conveyed to the child once he/she grows up. Moreover, the parents can record moments from the growing years of their children in terms of later letting them know their journey alongside the journey of the respective parents.

As children go through varied stages of development, their understanding and maturity vary accordingly. These letters would prove useful at a time when the children would be able to understand their parents' perspective or can feel at par with their parents' outlook on life. From the pregnancy stage to say after 19years later – the letters would contain every little precious moment of the child that would be contained in the designated social media with regard to privacy (Grant, 2002). When the children are all grown up or growing literally, those recordings of text or other clips would showcase to them a recorded journey of love - which is nothing less than a rite full of love for the parents.

In case of patients too, they would be able to record in aletterfrom the treatment period which would be beneficial for their well-being in the years to come. Those recordings can even be reviewed if the patient is taken ill again and that would help not just the doctors to understand the patients with an emotional connect; but also the patients to relive the good healing moments in times of distress.

In the UK, the number of people taking psychological help is on a rise due to increasing pressure and mental stress that leads to unavoidable anxiety and other psychological issues. UK population is aging at a rapid pace and their mental health is suffering due to pressures of work and personal lives. People are seeking mental health treatment and it has been surveyed from the hospital records that the number is increasing at an alarming rate with regard to indicating the helpless scenario (Porter, 1985). As mental health services are overstretched in theUnited Kingdom, it is more likely that people from all sorts of income groups are seeking for psychological help and an online application like E- letter app would be aiding to the solution part in terms of being a stress-reliever for the patients or the mental issue sufferers.

As the design is highly emotional in nature i.e. emotional design, the way of user interaction is taken into serious account for it is important to note the user's response towards an interface or product/service. In this case, the E-letter app being a digital design, it is indicative of a moment-by-moment effect 'in the flow' which is largely operative on three levels of brain i.e. visceral, behavioral and reflective. The emotional designis considered as an evolution of functional design, it can be put forward that E-letter app would be recycling the physical letter writing concept but in a more tech-savvy way because online version nowadays acts well amongst the new generation people who swear by technological advancement in anything they do (Grant, 2002).

The app in concern follows utilitarianism because the purpose would be to help a large section of people, including patients taking psychological help and treatment, pregnant women waiting for their child, parents who are in dire need of bonding with their children, youngsters who prefer old-style letter concept but want to go modern way for implicating it etc.

It is to be mentioned in this concern that designing for emotion is predominantly focused on increasing user engagement; for products or services with emotional connectivity go well with the consumers. As thedesign is an act of communication in larger respect, designing for customer delight invariably leads to competitive advantage and growth. Consumers feel close to the product/service because the associated emotional factor indicates having a deep understanding of the customer with whom the designer is communicating via the product/service. Emotional design has the influencing authority over the motivators who opt for making the connections in terms of leading them to the field of competitive growth and quintessential competitive advantage.

In order to run the app effectively, a competent team is required because the team is responsible for working on the idea and making it a reality with effective precision (Bateman and Snell, 1996). Manufacturing the app and later on managing the app requires professional action and expertise and therefore, individuals with respective experience in app manufacturing and app management are needed in the team. A professional digital programming team would be essential to look at the stages of app creation and afterward, app management.Digital competency and expertise is essential for the team members because the whole process is online-based and must be executed with adequate knowledge regarding the issue. The team needs to be comprised of designers and online marketers also for E-letter app is all about online business that must be effectively handled by experts.

Web designer, Front-end developer, senior marketing professionals, consultant, head of designing and marketing, PR professionals are some of the required experts who are needed onboard to make this idea of E-letter app a successful reality. Moreover, PR teams would be needed to maintain the public relations for the business to thrive in the market. Be it the patients under treatment, hospital authorities, and individuals interested in the app are to be handled and managed by PR professionals to ensure a smooth run for the app business (Allan, 2003). Creative entrepreneurship marks the specialty of the team because creative ideas are made into innovative products/services with the help of expert professionals and tremendous effort alongside the zeal and mindset of experimentation.

As far as the future possibilities of this app are concerned, it can be put forth that this is an interesting innovation, which would sustain in the long run if implemented accurately with precise effectiveness. In order to ensure this particular app becomes one of the best emotional communication software, the market needs to be assessed and evaluated accordingly.

As the time frame mentioned in the proposition is 18 months, so it can be mentioned that this time period is enough for making a lot of patients use the app as well as provide respective feedback. As the app is focused on being used in the course of psychological treatment, it would be helpful for the patients as a fallback option, which would be beneficial in their respective times of distress. Hospital connection is important in this regard for patients are of utmost priority in this case in order to make the app a success in the given time frame. Consumer markets largely comprising of pregnant women or parent-child will not be appropriate for this app, as 18 months of time is too long for them for the app to be fully operational.

The ultimate takeaway from this scenario is that E-letter app is a much in demand online provision which must be utilized to its full extent for serving its varied purpose on the basis of emotional connection. In course of twitter format of 140 characters, it can be said that - Most sincere emotional sharing! Connecting the lives! Old tale with a twist! Be kept as safe as safe box, then open regularly!

As a creative entrepreneur, I can mention that the practice of setting up a business is undoubtedly challenging as well as interesting. Creative entrepreneurship is all about investing in talent and in this concerned team effort of making an appropriate business plan – I have put in theeffort to shell out creative ideas. Furthermore, I have contributed with my due knowledge to the respective implementation and planning of the creative idea regarding E-letter app. Entrepreneurship is successful when creativity is worked upon and thus creative entrepreneurship is the trend of today's business in order to ensure asuccessful run.

Importance of creativity as a new source of competitiveness is always desirable and the proposition of new idea with theproper business plan as well as avalid implementational framework. It can be mentioned in this context that entrepreneurial factors often overlap with several creative features such as curiosity, high energy level, self-confidence, vision,and responsibility etc. to name a few. In term of focusing on my work on this Unit, I have learned that the very act of entrepreneurship happens to embrace uncertainty with a certain randomness which is unmatchable and is deemed significant in venturing into new ideas.

The nature of creative entrepreneurship is focused on building a holistic understanding of its impact which is also trans-disciplinary in itself. I do have an understanding of intellectual property alongside the capacity of managing key talent and the creative processes in an effective manner. The qualities are quintessential in helping me in opportunity identification in the marketplace with regard to using business skills in turning ideas into products and ultimately into respective profits. I have realized I can creatively think in order to cope up with any given situation and this particular unit has tested my strengths and weaknesses in order to make me more experienced in dealing with entrepreneurship issues.

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