Types of Business Activity

The Coca Cola Company is a global company that makes soft drinks. It is most known for producing the soft drink Coca Cola. The company claims that the drink is sold in more than 200 countries and is produced in Atlanta, Georgia. It was originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton; Coca Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.The Coca Cola Company is a public organisation that’s sole aim is to provide a quality soft drink to consumers and to maximise profits while doing this. The company is in the secondary sector of business as it only sells a product, this being soft drinks.

Business Purposes

Coca Cola exists because at the time there was a gap in the market for soft drinks. Today Coca Cola is the most successful soft drinks manufacturer in the world and they make a lot of profit. A profit organisation is a company such as Coca Cola. A non-profit organisation is an organisation such as the NHS.The main reason for this is because both organisations have different reasons for the business, so therefore different objectives. Some companies may choose to make a loss on certain products, this is initially because they want to get new customers to try there product, they make sure the price is really cheap so the customers will purchase it and try it, and once the customers have tried it they will then bump their prices back up to make a profit. The NHS for example makes a loss so that everyone can afford health care because they want to provide a service.

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The NHS also will pay private health care organisations such as BUPA to take some patients away from them to reduce waiting time so customers are happier with the service provided. Coca Cola supply their products through other companies, they sell their products to them and that’s how they make their profit. They also have vending machines that are stocked up by Coca Cola themselves. Owners Coca Cola Coca Cola is a public limited company which means that it is permitted to offer its shares to the public.This means shares are sold on the stock market, and if stock increases then the value of the stock also increases so the public make profit. NHS The NHS is part of a government department funded by taxpayer’s money. This therefore means everyone in the country can get healthcare for free.

Stakeholders

Stakeholders are anyone that has an interest in the business, for example at a local college a stakeholder could be a local resident who lives near the college. They could be affected if litter from the college is outside their house.Other stakeholders such as customers interested in purchasing clothes from a shop want to maximise quality on the clothes but don’t want to pay too much. Another stakeholder could be an employee, they want to maximise their salary but want job security. Coca Cola Customers are stakeholders of Coca Cola as they purchase the product with the intent to be satisfied with the quality of it and to fulfil the needs of the customer and to be rewarded with special offers etc. They also don’t want to pay too much for it but still want a high quality product and finally good customer service and want to be rewarded for their loyalty.NHS My second organisation is the NHS.

The customers of the NHS want high quality healthcare but not to pay too much for it through their taxes. They also want the hospital to be fairly close to them. Coca Cola Employees are another stakeholder as they are employed by Coca Cola to either create the product, market or distribute the product. While doing this they want to be paid very well, have flexible working hours, job security, chance of promotion, have a good amount of holiday, get sick pay and get some sort of health care. Another point is that employees want to work for ethical organisations; this means that they feel that the company works in the right way and does not exploit anyone.

NHS

The employees who work for the NHS are also stakeholders and like Coca Cola want to be paid well, have flexible hours and to have job security. Coca Cola Suppliers are affected by they want to purchase the product in bulk for the intent to sell onto customers for a profit, so originally they want to purchase the product for as little as possible so they can make a bigger profit when they sell it onto the customers.

The supplier also wants the company they are giving to, to be successful, the reason for this is because the more successful they are then they are going to come back to purchase more products. The size of the supplier and the company can matter as well. The reason for this is because if the supplier is bigger than the company they can dictate how much they want to sell the product for etc, where as if the company is bigger than the supplier then they can have more of a say for how much they want to purchase the product. The suppliers who give the NHS equipment and drugs etc want to be paid well for the products they are selling to the NHS and to make sure they stay faithful by continuing to purchase products from them Coca Cola The owners of the company have a say in what they think the company be doing and how they want it to be run, they have lots of authority and want their company to be as successful as possible while making a huge profit. They also want to increase their reputation and also increase their market share, as their looking at the bigger picture, so in the future they are likely to be more financially secure and increase profits. The owner also wants to take control of as many shares as possible and make sure the shares are worth as much as they can be. The owners of the NHS want to make sure that the service being given out is high quality healthcare and advice and making sure customers are happy with the service provided.

Coca Cola Pressure groups are groups that are external to the business and are set up because they have an issue with something the company is doing. Pressure groups may decide to protest against Coca Cola because they believe it is unhealthy and is aimed at parent’s children and that is making them unhealthy, or maybe in less developed countries the water they are using to make the product is mostly being used for their product and the people need the water to survive. These people will protest against the company because of their beliefs, values and opinions. NHS Pressure groups that are affected by the NHS are groups that think the ervice is poor and maybe they aren’t happy with how they were treated by the service. They may also protest because of waiting times and waiting lists. Coca Cola Trade unions represent the workers of a business. The reason for this is so they can look out for them and bring up any issues that the workers have with the company.

These issues can be anything from salary, benefits, holiday, how they are treated, sick pay or if jobs are at stake and some people may be made redundant then the workers may decide to strike and the trade union will look after them.NHS Trade Unions represent the workers of the NHS, so this is the doctors, nurses etc. The reason for this is so they can look out for them and bring up any issues that the workers have with the company. These issues can be anything from salary, benefits, holiday, how they are treated, and sick pay or if jobs are at stake and some people may be made redundant then the workers may decide to strike and the trade union will look after them Coca Cola Employee associations are used for firms and represent different organisations. Employee associations represent a handful of firms instead of just one because for example when the government got tough on labelling for food and drinks this affected Coca Cola and they would be represented by the association so any issues they had with the new labelling they could tell the association and it would get passed on. Coca Cola Local and national communities are affected by Coca Cola as if Coca Cola were to market a new product in their area with a new billboard or poster on a bus shelter this would affect everyone that lived around it. NHSLocal and national communities could be affected by the NHS as say the NHS decided to build a new hospital nearby a local village this, therefore, would affect everyone that lived their as the village would get considerably busier, leading to more traffic, people etc.

Coca Cola The Government is also a stakeholder in Coca Cola as they can put in place certain rules that the company must keep to. For example years ago Coca Cola wouldn’t have had to put how much sugar, salt, fat, calories and saturates were in a can of their product but the government decided to have an input and now they have to. The government also wants to increase jobs available for the public. NHS The government owns the NHS and therefore has a huge input with how things are run and making sure everything goes to plan. Coca-Cola Links and interdependencies is links within a business. Your supplier and owners are linked as they want it to be successful so they can make profit. NHS Links and interdependencies is links within a business.

Your supplier and owners are linked as they want it to be successful so they can make profit.

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