The relative importance of the following marketing factors
The relative importance of the following marketing factors in driving product choice: brand, quality, distribution and pricing is commonly defined by a number of varied customer behaviors towards a particular product.Some of these behavioral traits may encompass taste, style, fashion as well as personal trend(s).Good and Service For instance, there are those consumers who would opt to posses a cello phone with such as brand name as Sprint.
By examining the basic features of the Sprint, it would be paramount to assert that, they innately captures the consumers imagination and more building a personal touch and class.
Thus, it can be argued that, when the consumers purchases this particular brand, he or she is profoundly compelled by the desire to build a personal relationship which is more established by the nature of his preference (Kotler, 1999). Despite the price variations with other brands in the market, also, the brands quality, market eminence as well as its status singularly, the consumer will definitely pay particular attention to the attributes of the given product chosen and it is here that a strong bond between the consumer and the products develops.
This infers that, the chosen product will be in a position to provide unmatched services to the user, hence, reinforcing the overall customer-product relationship. Also other influential elements may include; store, buying option, product, package, method of procuring among other market factors. Good Only Basically, when opting to a purchase a particular product or good, there are a number of unforeseen forces that determines which good is to be purchased.
Though there are a number of attributes which may compel an individual to consider a particular item, it would be essential to assert that, any purchase is greatly influenced by the desire to build a health relationship with the chosen brand whether be it for immediate use or not. Take for instance; Colt is a brand name that is synonymous with top military experts more so, it is highly linked to professional marksmen. This is due to its qualities which include it loading and recoiling power, weight as well as the length and duration it can be used without jamming.
Examining such attributes, it is fundamental to assert that, the market drives the given client to seek a gun that is reliable, also due to the nature of its market status, such aspects as durability, price, brand trust as well as its value makes it a brand of choice among the gun loving clients. Therefore, it can be started that, there are a number of factors which drives a product choice, in case of good, such attributes as product stability, brand, price as well as its quality and this instrumentally have been cited as some of the major factors that are involved in shaping a client-product relationship (Fournier, 2003).
As a result, the more a product or a good is steady the more the relationship is sturdy. hence, another profound aspect may be attributed to personal attitudes and outlook change are subjective to consumer(s) individuality and lifestyle towards the given good as well as the source of the given product, hence, an individual may be compelled to be associated with a Colt due to the brand which is market wise renown rather than purchase the new market entrants. Therefore, it would be essential to agree that, customers develop relationships with brands and the implications of this for brand management.
Service Only Examining the service only markets, it is essential to assert that, consumers are more than often attracted by the very first impression of the service provided. This infers that, a bond was formed. Consider for instance, a movie fan may get hooked to Paramount pictures productions due to the nature and of the quality of their movies, more so, this can also be due to the quality of their production in terms of theme, plot, storyline as well as how they employ such instruments as sound and visual effects to tell a story in their movies.
Therefore, despite market influences which may include the scope of pricing as well as the trust developed towards a particular brand, it would be instrumental to argue that there are other factors which may compel a client to go for Paramount pictures instead of other film productions brands such as Warner or Columbia pictures. Some of these factors may entail individual preference making the client-product to go beyond emotionally level (Birger, 2003). Conclusions
A number of diverse elements are singularly influencing the manner the marketing issues of brand relationships and brand communities are being developed. It would be paramount to assert that, where a consumer develops a relationship with a brand, it is likely that, the quality, package, brand or other key aspects may have contributed to such a development. Consider the fact that, such marketing aspects as psychographic and normative characteristics have a profound impact on the manner a customer relates to a product resulting to its purchase or rejection.
Marketers have found that, these features have an impact on purchase intentions and these variables include: quality consciousness, deal proneness; value consciousness, attitudes of reference groups and price consciousness (Freeman, 2008). It can be argued that, consumers’ behavioral approach towards an immediate product interest as well as its purchase is in one way influenced by the manner marketers employ strategic promotional aspects in order to build client-product relationship.
And this can be attributed to two essential behavior theories pertinent to aspects of marketing: namely utility theory and the theory of reasoned action (Callingham, 2004). References Birger, W (2003). Marketing Strategy . Massachusetts: MIT. Callingham, M. (2004). Market intelligence. NY: OUP. Fournier, S. (2003). Brand relationship . Florida: UMI. Freeman, J. (2008). Products and Branding. TUI. Kotler, P, (1999). Management. NY: OUP.