Strategic Planning and Google
Google is able to achieve the perfect combination of Business, Organizational and IS strategies. Its business strategy focuses on delivering superior technology solutions coupled with a work environment that encourages innovation. Google’s IS strategy involves building state of the art applications, networks and security architecture that facilitate the flow of information throughout the organization. Google is able to balance all three aspects of the IS triangle and as a result has dominated the online search and advertising market. 1.
How is Google’s mission statement related to its business strategy? Google’s primary goal is to organize the world’s information and make it universally accessible and useful (mission statement). Its Business Strategy is to create applications that provide value to wide variety to consumers. By creating these applications, Google is able to provide on-demand access to huge volumes of information to consumers. 2. How does Google’s information systems strategy support its business strategy? As part of its IS strategy Google has built an IT infrastructure that allows data sharing across the organization.
Google also favors the use of open source software and internally developed tools to drive innovation and collaboration. Google also allows employees to choose applications according to their preferences and business needs. Google also implements network level security that allows users to maintain freedom of communication. 3. How does Google’s organizational strategy support its business strategy? Google has created a modern organization structure that encourages creative thinking instead of rigid corporate structures.
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Employees are encouraged to take a day from a week to explore their ideas. Google also tends to implement projects with definite goals and deadlines to ensure accountability and performance. Its work culture encourages risk taking and timely decision making. Google’s organizational strategy tends to concentrate on practical applications of its products instead of the traditional corporate focus on controlling costs. 4. Which of Porter’s three generic strategies does Google appear to be using based on this case? Provide a rationale for your response.
In my opinion, among Porters three generic Strategies, Focus is more relevant to Google. Online advertising has remained as the prime target for Google’s products. With its Android mobile products Google has applied the concepts of Differentiation focus to set itself apart from its competitors. Google has steadily maintained its status as a powerhouse by focusing on mobile and online search and advertising. 5. Using D’Aveni’s Hypercompetitive Framework, analyze Google’s strategy and the type of market disruption it has created.
Google was quick to realize that its leadership in online search engine market would come under intense fire from its competitors. Google has moved rapidly to develop and acquire emerging technology to constantly fill its pipeline with more exciting products. Google has become the largest mobile operating system vendor and has partnered with a large number of device makers to launch cutting-edge products. Google has focused on pushing the envelope on cloud based computing and in one of the leading vendors of cloud based applications and services.
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