Nourz Mini Mart

Introduction

Nourrz mini mart is a small business which was established in December 2007, as we all know the hardest part of business is establishing “Fear of Failure” The fear of not succeeding simply paralyzes the potential entrepreneur. A lack of confidence “freezes” any chance of getting started but it was very inspirational to see some one who has the courage to start his own business in a foreign country and some more the owner stated that he has some other businesses in Malaysia although he is originally from Egypt.

In addition the business operates in a very strategic place in UUM where all the students can get access to it which is near to University Inn hotel and the Arab restaurant and the nature of the business is grocery products such as beverages, biscuits, household products and the likes.

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Further more the target markets of the business are the customers of the hotel, the restaurant and the students residing in nearby university Inn and Maybank residential hall and the whole university since the reliability of the shop is high in terms of time it is 24/7 open which attracted so many customers and fulfilled the needs of the students incase of emergency need or any necessity. The business is specializing in wholesale & retail.

Nourrz mini mart business foundation is based on its honesty in a step by step footprint, hardship spirit & also taking a stable footstep towards the future. The environment of the business is really satisfying however we have conducted an oral interview about the quality of the product, customer service and etc. 72% answers from customers said that the quality of the products sold in Nourrz mini mart is good while 18% answers from customers responded the quality is less than its competitors.

Most of the respondents believe that it’s much lower price than its competitors however we would like to talk about the nature of the business, suggested income and productivity.

Nature of the business

Buscuit products Blue Key Brown&Polson Bunga Raya Products, Cap Pelangi , King`s M & S Santan Kelapa, UHT MECP Product Nona Products, Royal Baking Powder, Spoon Brand Star Brand etc Canned food Ayam Brand, Classfoods, Gogomas Gogomas Cuttle, Fish King Cup, Ligo Corn, Makmur , Marina, Mega Sardine Pork (Non Halal), Sri Melati Sardine, TC Boy Tuna , TST Baked Beans, TST Processed Peas Yeo`s Brand E.

T. C Get various types of drinks such ascoffee, tea, soft drinks, energy drinks, oats, cereal and cordial here: Coffee & Tea (93) D/Lion Cordial, Gogomas, Nestum Cereal , Nestum Oat Power Root Quaker Oat , Ribena, Soft Drinks . Detergents Worrying about your washroom, bathroom or kitchen cleanliness? You can get detergent, Powder, soap and liquid washer here, many types of famous brand product you can select from. Noodles Assorted Noodles include cup noodles, pot noodles, frozen noodles and instant noodles. Noodle can served in soup, fried and chilled.

Soup flavours examples are such as curry, chicken, beef, raksa, ramen, saimin and batchoy. Rices Rice contains rich of protein and vitamins and it is cooked by boiling or steaming using electric rice cooker. Rice can be made into rice porridge as well by adding more water than usual. The following are several branded and quality rice that you can select from. 1. Sunflower 2. Sakura 3. Saga 4. Bird Of Paradise 5. Jati 6. Malee

SWOT analysis

Strength

Seeing and considering the strengths relative to Nourrz competitors and from its customers' perspective are the business is located in a competitive and strategic area here all the students and visitors can get access, communication is another strength of the shop because language is the main medium of communication within the business this is arguably the main compelling factor for marketing of the business specially customer satisfaction so these drives competitiveness as a potential Better and efficient communication system for example English, Bahasa Malaysia and Arabic languages are used on top of that the shop is tidy and suitable for business purposes.

Weakness

The weakness of the minimart is contributed by the constraint of space limit, limited staff sometimes the business runs short supply of the products it need and also the location of the business would have been better if it is located in the centre of the university or more strategic place.

Opportunities

• It can expand their business
• Arab product such as drinks and Arab bred.
• Affordable price
• 4/7 open

Threats

Price competition is a threat to Nourrz minimart since they import their products from the Arab countries that they pay higher transportation cost and all the import tax, victimization and customer liabilities are another ways that the minimart faces threat.

Recommendation

Knowing how to successfully expand a small business is a skill that many business owners do not possess but we are giving the minimart to some suggestions like doing research before making any major decisions the more informed, the better will be the decisions that the owner make.

To offer new products or services then first consider what the impact would be given current market conditions as well as your available resources. If you are planning on changing your location, then you should consider finding strategic position. Further more try to stay one-step ahead of your growth. To save on time, money, and productivity, you should try to be prepared for any future changes your small business is likely to experience.

If, for example, you are renovating your location, then build into your plans more space than what you currently need. In addition watch your cash flow. It is common among small businesses to struggle with tight cash flow. This is all the more true when a business starts to rapidly expand. As growth happens, it is easy to loose sight of your expenditures. Since a lot of money is being directed outside of the business for new equipment, new supplies, or higher payroll expenses, a cash shortfall is usually inevitable.

The minimart would be in a better position if you try to improve on the marketing skills for example awareness of the business by other customers so that they can get a lot of customers, Such as posting information in residential places in the campus. The businesses also need two to three more staff members to support each other on their routine in shift times. The business may need space for the products to be kept in position for sale. The space is not enough to accommodate the service that is being rendered by the staff. .

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