Essays on Microeconomics

The pricing of a new product is one of the most difficult, yet important decisions that a company must make. Before determining the appropriate price of the submarine sandwiches, Starbucks should first consider the following factors in relation to their company: positioning, demand curve, cost …

Most companies have embraced online marketing as the best and most effective means of availing information and products to the final consumer. Given the advancement in technology and thefact that no business wants to be left behind companies are strategically developing ways in which they …

Cost is flexible in hosing the kind of product to sell in different country, so that those products can meet the right demand of the customers from that particular country. Going global is a big decision, so Cost must take close observations into many different …

The BCG matrix method is based on the product life cycle theory that can be used to determine what priorities should be given in the product portfolio of a business unit. To ensure long-term value creation, a company should have a portfolio of products that …

Problems by Command 1. Information collection 2. Principal-agent 3. Disagreement among multiple decision-makers. Arrows’ impossibility theorem. Paradox of voting. 4. Enforcement Coordination by Market Princes as signals of scarcity/abundance Induces coordination Requires much less info No enforcement costs No principal-agent problem No problem with multiple …

Marketing is broad based activities involve the strategies surrounding the planning, designing, pricing, promotion, distribution of  goods to satisfy and meet the needs of customers. The centre focus of marketing activities is built around the customers. Thus, the marketing 4Ps (product, pricing, promotion, and place) …

As a consumer-focused company, It’s Popcorn Time! (IPT) will be joining the ranks of such organizations as Nike, Diageo/Guinness (a liquor distributor), AAA, and Ford Motor Company. What this means is simply that IPT will go forward with marketing strategies that are designed to serve …

Services marketing are marketing which is based on the relationship of product and value. They are use to market products so that customers may be attracted to purchase such a product. Marketing of service based businesses are different from marketing of products of a company. …

I believe we’re in a recovery stage of the business cycle. All the index calculations suggest this. The GDP and CPI indexes have increased over the last year and few months but unemployment index has remained unchanged over the last few months. The economy has …

Criteria referenceTo achieve the criteria the evidence must show that the student is able to: LO1 Understand the principles of strategic marketing management 1. 1 discuss the role of strategic marketing in an organisationUnderstand and discuss: 1. The key definition of strategic marketing 2. The …

Before we are able to formulate an academic and logical opinion as the question of the valuation of Internet companies both today and in the past, we must of course first be able to highlights concepts that we would be using in order to develop …

Adding to the string of deals in the startup space, auto-rickshaw aggregator Jugnoo snapped up SabKuchFresh on Monday, to enhance its recently launched grocery delivery service ‘Fatafat.’The delivery services are currently available for customers in Mohali and Panchkula apart from Chandigarh and Jugnoo will soon …

Victorians Secret, in both its’ business and e-business components use a B to C business strategy that focuses on the same market segment and economics in both channels. Strategically the company focuses on individual business processes instead of its’ business model so that it can …

Wal-Mart went public in October of 1970. Their IPO was 3,000 shares at a price of $16. 50 per share. By having a smart business model and keeping cost low though a variety of tactics including low employees wages and benefits, Wal-Mart has been able …

CONSUMER PREFERENCE AND SATISFACTION TOWARDS VARIOUS CELLPHONE SERVICE PROVIDES CHAPTER-I INTRODUCTION CONSUMER A consumer is an individual who purchase or has the capacity to purchase goods and services offered for sale by marketing institutions in order to satisfy personal or household needs,wants or desires. According to …

What are the weaknesses of mass marketing, as opposed to segmented marketing? What advantages does a company gain from market segmentation, as opposed to treating the market as single entity? Mass Marketin Mass marketing is a market strategy in which firm or industry treat market …

The company also constantly comes up with new offers to customers for all kinds of holidays. Those customers who are looking for some unique way of spending time can be sure that they will find it at Hilton. For example, Hilton Hotels Corporation came up …

Increasing part of the MC curve would be the profit maximizing point where there are diminishing returns to the variable factor. The demand curve for the industry’s product is the sum of the all the individuals’ demands. Also, a short-run industry supply curve is present. …

Micro data—that is, data on individual businesses that underlie key economic indicators—allow us to go behind published statistics and ask how IT affects businesses’ economic performance. Years ago, analyses indicated a positive relationship between IT and productivity, even when official aggregate statistics still pointed towards …

Question 1: financial globalization Over the years since World War 2 we have seen economists battle on the idea for and against of financial globalization. The topic had been there during previous years but not much attention was paid into it, it only attracted attention …

Market research is a critical component needed for good decision making. In this paper, I will justify the importance of marketing research in the development of Kudler Fine Foods marketing strategy and tactics. I will also identify the areas where additional market research is needed. …

There are many different types of option contract, whether in exercising ability or difference in values , And two types will be discussing in this presentation. Firstly, the American style of option contract, gives you the flexibility in using it and doing the transaction at …

Branding Meaning of Branding: The word “brand” is derived from the Old Norse “brandr” meaning “to burn. ” It refers to the practice of producers burning their mark (or brand) onto their products. Branding is the practice of giving a specified name to a product …

Our company, Duetsche computers, has been using retail marketing since its inception in 1985. We want to thank you all the retailers for the commitment you have shown to our company for all that time, to make it a leading supplier of computers and accessories. …

1. Perfect competition maybe described as a theoretical form of market wherein no buyer or supplier has the capacity (or what is termed the ‘market power’) to control the market price. Regular definitions of perfect competition in economics describe it as a situation in which …

Dell has immense challenges and opportunities ahead of its move to carry on 50% of its business over the Internet. There are several ways in which Dell should go about with carrying out its business in order to transfer a greater percentage of their total …

Another important barrier is brand loyalty. For example, very few Americans who associate Coca Cola with sporting events like base ball and other important events in their life would consider switching to other brands, regardless if there is a tastier product in the market and …

There are other factors of an economy such as externalities; these are benefits or costs that are received by parties or human beings that are not involved directly in a transaction. External benefits are somewhat beneficial but external costs usually cause problems; these are usually …

Zipcar Company is affected by several general environment factors including the following: Sociocultural: There is very well developed public transportation system available in the urban areas and people can easily get the mobility through public transportation. Easy access to the public transportation affects Zipcar’s business …

The CAPM can be criticized for the same reason as all economic models as it is formed on unrealistic assumptions, this was even acknowledged by its creator Sharpe (1964) although he believes it still has predictive power in its calculation. This power has been said …