Essays on Microeconomics

Macro-marketing “Macro-marketing literally deals with big/important issues, beyond comparatively simple exchanges between buyers and sellers, or even relationships between companies and customers. In a more interconnected world of markets, marketers, and their stakeholders, macro-marketing is an important mechanism to study both opportunities and shortcomings of …

Amaranth Advisors LLC was created in 2000 as a multi-strategy hedge fund with approximately $600 million in capital. It sought to employ a diverse group of arbitrage trading strategies particularly featuring convertible bonds, mergers and utilities. In 2002, Amaranth added energy commodity trading to its …

Efficient market hypothesis is one of the most important concepts in the science and art of investment management as it provides a deeper insight into how the markets responds to the external as well as internal information and as a result how the prices shall …

EXECUTIVE SUMMARY My project is on Financial Planning and Wealth Management. I have decided to take up this project because I had interest in the subject matter and wanted to learn more about Wealth Management. Financial Planning as the name suggests manages portfolio of every …

Abstract The oil industry is a very important part or sector of the world economy and should be developed and taken care of in an appropriate manner. It is certainly one retail sector that has had considerable changes and development in its core business. The …

Activities/processes that are not-part of my core business are eligible for outsourcing unless they contribute to give a strategic advantage. For instance, it is unlikely that Carrefour or Wal-Mart would outsource their data mining IT capabilities regarding the confidentiality of this information and the advantage …

Advertising and promotional strategies needs to be reviewed Sponsoring of the events should be continued along with the celebrity endorsements who fetch more for Nike as a brand. Marketing Information System: Nike should make extensive usage of IT and apply the same in the areas …

Category Management is the concept under retail management where in it is described as being the tool for managing the operations of the retail formats. Category management is considered to be an organizational approach under which the management of the retail establishment is broken and …

Advertising is one of the most effective strategies of non-price competition, that’s why it is closely associated and widely used in terms of monopolistic competition. Companies in monopolistic competitive market can not sell more of their differentiated product without lowering the price. Thus, advertising is …

Definition: Opportunity cost The cost of missing out on the next best alternative. Economic goods Goods that are scarce and therefore have an opportunity cost. Free goods Goods that have no opportunity cost, e. G. Air Factor market The market for the factors of production …

Have supermarkets become too big to the extent that they are damaging competition? The growth of supermarkets does however have some benefits for competition. Firstly, due to the uniformity of products, prices are easily comparable across stores for consumers. This means they can compare pricing …

Health economics – The Primer This series of articles will introduce readers to the emerging field of health economics. We will review how health economics influence decision making process in health care and the basic tools used in health economics. The Role of Health Economics …

The pricing strategy for Smartbot in international market will be different than its local pricing strategy. In US and other European countries of the worlds, Wal-Mart is considered as a company that caters all sorts of income groups’ especially low income strata. But in Asian …

Write an essay on Microeconomic reform in Australia including discussion on: * The meaning of the term ‘Microeconomic reform”. * Examples of recent microeconomic reform * Possible effects of microeconomic reform in the Australian economy. Microeconomic reforms (MER) are the actions to reform particular product …

Introduction Metropol is one of the leading Security Companies in Canada. Mainly its business depends upon un-armed security guards. The company is well known for its quality service and customer service and it targeting commercial sector primarily. However the management at Metropol has decided to …

KRAFT FOODS GROUP, INC. JASMINE de GENESTE Kraft Foods Group, Inc. Kraft Foods Group, Inc. is a compilation of C. W. Post, Oscar Meyer and James Lewis Kraft. Each of these men started a business that would grow significantly because of the innovative thinking and …

The purpose of this document is to show how marketing has changed to adapt to the modern world, and international companies work to offer the best services and products, competing with other firms. Some Marketing tools have varied depending on the approach; this is why …

Market Analysis and Low-Price-Segments The global market for music instruments covers about $16,8 billion. As there are no reliable sources on worldwide sales data for guitars, the U. S. market shall be examined exemplarily. Table 1 shows the development of units sold, retails, and average …

International Marketing and Marketing Research Compare the advertising campaigns (message, media, target audience… )which company may use a) to launch new product b) to support a long established product whose sales are slowly declining Introduction Due to new challenges which business organisations encounter in ever …

Public relations and sales promotion will play a major part of LiveWell’s ability to stay in the growth stage, attract new customers, and keep loyal customers that wish to lead a healthy lifestyle. Healthy chocolate’s message to the public is to “Live healthier and happier …

I’d recommend Expedite to give me some kind of suggestion on what we could write about because l, personally, had a hard time reminding myself what to write in this section. The last part of this survey Is called Add the Finishing Touches”, which is …

Differentiation is the act of designing a set of meaningful differences to distinguish the company’s offering from competitor’s offerings (Rao, 2010). With Voice to Text/Text to Voice, Toyota designed itself above the rest. After researching the needs of its consumer, Toyota focused its plans on …

A Direct tax is a kind of charge, which is imposed directly on the taxpayer and paid directly to the government by the persons (juristic or natural) on whom it is imposed. A direct tax is one that cannot be shifted by the taxpayer to …

Wal-Mart and Nordstrom are well known companies and established brands listed on Fortune 500 list. Wal-Mart caters almost all needs of its customers from grocery to clothing while Nordstrom operates in fashion retainging industry. It keeps collection of more than 500 brands in its store. …

Pricing of a firm’ s product is a very important decision as it is the most essential factor that influences the demand of the products produced by the firm, thus impacting significantly on the profitability of the firm. When setting prices for the different products …

There are 75 lion Boomers in the U. S, about 29% of the population with the first of this generation turning 64 this year (Baby Boomer Headquarters, 2011). The purpose of this business proposal is to outline a way to profit from this market. Interesting …

The UAE has become an international business hub. The open arms regulations developed by the UAE government in order to stimulate commerce and trade in the country opens a window for entry. The UAE food processing industry is among the most lucrative due to presence …

Introduction In a continually changing business environment, companies craft strategies to profitably meet market demands and needs. A strategy can consist of many competitive efforts and business approaches to meet market demands and achieve organizational objectives. A strategy can be view as a management’s response …

The risk of entry for the company Pepsi in the market is of the raising competition level. The raise in the competition has created a risk of entering any new beverage in the market. The consumer focus is on the price as the utility generated …

The Theory of Efficient Market Hypothesis The Efficient Market Hypothesis (MME) was first defined by Eugene Fame in his financial literature in 1965. He defined the term “efficient market” as one in which security prices fully reflects all available information. MME is the theory describing …