Essays on Microeconomics

Introduction Over the couple of previous decades, research on IMC (Integrated Marketing Communication) has generated immense discussion leading to interesting contribution to the evolution of IMC as a strategic means that can develop firms to be more valuable in achieving their brand communication objectives (Madhavaram …

The main reason for studying economics is that it is practical. Everyone makes economic decisions everyday. We all face the problem of scarcity and, thus, must continue to make choices. Today, people are getting to be more and more concerned about Economics. The current economic …

The major benefits of global sourcing in particular to Apparel industry are as competitive advantage, quality assurance and service enhancement However, the same include, four challenges to conquer- which are logistics, regulations, cultural difference and country uncertainty. – Benefit of technical skills of the suppliers …

The Buying Cycle refers to the key events and the processes in which the fashion buyer is involved in order to buy a garment range for a retail or a mail order company. ? The length of the buying cycle varies from company to company. It …

Chapter 12: Setting Product Strategy GENERAL CONCEPT QUESTIONS Multiple Choice 1. Marketing planning begins with the formulation of an offering to ________ target customers’ needs or wants. a. undermine b. meet c. capture d. compete with e. comprehend Answer: bPage: 318Difficulty: EasyAACSB: Reflective Thinking 2. …

Multiple choice questions Try the multiple choice questions below to test your knowledge of Chapter 18. Once you have completed the test, click on ‘Submit Answers for Grading’ to get your results. If your lecturer has requested that you send your results to them, please …

Positioning Clean Edge razor as niche would go nicely with the company’s current portfolio. Looking at the exhibits, it is clear that using this marketing strategy would lead to consistently high profit margins. Furthermore, Niche positioning will only require $15 million in marketing costs as …

Choosing to invest in futures instead of options brings along both advantages and disadvantages. There is the generally acknowledged strong positive relationship between the currency futures price and the conversion rate expected to prevail for any currency duo. Investing in futures at a given price, …

Managerial Economics Fatima Abdul-Roof Exercises # 1 Answer the following questions. Explain your answer. An answer with no explanation receives no credit. 1. David Smith must decide whether to start a business renting beach umbrellas at an ocean resort during June, July, and August of …

Briefly point out the faulty reasoning in each of the following situations: a. You win a free, nontransferable ticket to a Sheryl Crow concert. Since the ticket is free and it will therefore cost you nothing to go, you decide to go to the concert. …

It cannot be denied that the upsurge of the dot-com era has been ushered in by the intense usability and accessibility brought about by the Internet. Many businesses shaped up to suit to the rushing trend of electronic commerce (e-commerce), where firms now have an …

Introduction: In today’s rapidly changing business environment particularly in retails industry, there are ever-greater demands being placed on retailer and how they deliver goods (products) and services to their customers quicker, with greater added value, to the correct location, with no relevant inventory position, reduced …

Microeconomics is very important in business. Macroeconomics: It means too large. When economic problems are analyzed on national or aggregate basis, it is known as macro approach. From Greek prefix “macros-” meaning “large” + “economics”) is a branch of economics dealing with the performance, structure, …

International market segmentation (International market segmentation) is the concept of market segmentation in the use of international marketing. Its concept is by comparing the domestic and international market for more buyers, a wider distribution. With businesses having limited power, it is usually very complex to …

Marketing Audits and its importance to an organisation As of I am starting to write this essay, an historic and astonishing incident happened in US—Standard & Poors first time downgraded American Federal Bonds form AAA to AA+. Look at the messed up world economic picture–US …

MODERN REAL ESTATE PORTFOLIO MANAGEMENT (MREPM) REAL ESTATE IN A CAPITAL MARKET CONTEXT, PORTFOLIO DIVERSIFICATION AND OPTIMIZATION APPLICATIONS TO WESTERN REGIONAL APARTMENT PORTFOLIOS E (r) • • • • • • • • • • • •• • • • • • • • • …

Sharing inventory has increasingly gained popularity in the modern economic society as businesses seek to improve their service provision to customers. This is because the practice promotes reliable sharing of information on the availability of products or services at the various distribution levels of the …

Why is Vermeer’s market share dropping in the Austrian market in the early How would the quota system change the way channel flows are performed in Verbal Australia’s channel? Comment on the efficiency (I. E. , cost) and effectiveness (I. E. , satisfaction) implications of …

Review questions for the midterm exam Topic 1: Introduction to Marketing 1. Define marketing and discuss how it is more than just “advertising and selling. ” 2. Explain why it is important for all departments of an organization—marketing, accounting, finance, operations management, human resources, and …

Executive Summary Neptune Gourmet Seafood, North America’s third-largest seafood producer’s inventory had shot up to 60 days’ supply – twice the normal level and three times what it had been a year ago. The problem with excess inventory can cause numerous deficiencies such as tight …

Assignment 1 1. What are the fundamental questions that Economics addresses? 2. Describe the types of economics systems, giving the properties, advantages, and disadvantage of each of them. 3. Explain the central components of microeconomics: demand, supply, and market equilibrium. 4. Define the elasticity of …

See Porter’s five forces of competition’ framework to show how the structure of the airline industry has caused low profitability during the past twenty years. Below are Porter’s five forces of competition. In them you will understand what has caused low profitability. The bargaining power …

Economics of Pencil Making Just as with any other manufactured products, the economics of pencil manufacturing are driven by a number of factors. These cost drivers include: cost of raw materials (wood, graphite, clay, brass or aluminum for ferrules, lacquer components, etc. Cost of parts …

Make sure you are distinctively different from your competition in areas of importance to targeted segments (competitive analysis, reallocation of resources if necessary, positioning, market intelligence) Focus attention of everyone on delivering what the customer wants (management of people, monitoring and control).  Constant monitoring of …

Arguments for and against the National Minimum Wage (NMW) in the UK: stop employees being taken advantage of by being paid unfair wages by their employers. set a standard of the minimum worth of a worker. This benchmark was set so that employers would be …

Marketing: In business, firm marketing generates the revenues that the financial people manage and the production people use in creating goods and services. The challenge that faces marketing is to generate those revenues by satisfying customers’ wants at a profit and in a socially responsible …

The advantages of a corporation are: 1- Shareholders have limited liability for the Avoidance debts or trials against the Avoidance. 2- Shareholders can only be held accountable for their investment in stock f Avoidance. 3- Ability to raise funds through sale of stock. 4- Ease …

1. Why is Elemica described as an example of an industry consortia net marketplace? How does it differ from other types of net marketplaces like ChemConnect? Elemica is described as a consortia net marketplace because Elemica is owned by particular members of the industry and …

Ferrari cars are known for their quality, and over time it has created a brand that cannot be offered by any other car dealerships. It has monopoly over the brand– meaning it has the exclusive ownership through legal privilege, command of supply or concerted action …

Additionally, this new technology is placing increased demand for a stronger power supply and that is why Durable has launched a new line of batteries called Prismatic. Prismatic will utilize a unique flat battery design that will provide a more compact platform for device manufacturers …