Essays on Microeconomics

Softlan is a product under Colgate-Palmolive Company. The small soap and candle business that William Colgate began in New York City early in the 19th century is now, more than 200 years later. It is a truly global company serving hundreds of millions of consumers …

Xian-Janssen Pharmaceutical (China) and the Euro – Case study 1.      How significant an impact do foreign exchange gains and losses have on corporate performance at XJP? What is your opinion of how they structure and manage their currency exposures? Foreign exchange gains and losses could …

Zara’s business model is to link customer demand to manufacturing, and to link manufacturing to distribution. Their supply chain is run almost entirely within the company, with very little outsourcing and use of 3PL and 4PL providers. The business strategy drives the logistics and supply …

iPhone Market Penetration Launching iPhone The world has continuously improved in terms of technology made possible through the constant penetration of new gadgets in the market. Just a year ago, Apple launched the latest mobile phone which is now commonly known as iPhone. Known for …

Explain how Leakages and Injections Influence the Level of Economic Activity and Explain how the Government Influences Economic Activity By ahem Leakages and injections have a great influence on economic activity, as they basically are economic activity. Without leakages and injections there would be no …

1. 0 ELEMENTS OF THE MARKETING MIX 1. 0. 1 PRODUCT Subway offered a menu with wide variety meal and better quality fresh product such as pasta, salad, desserts, soup, the chain’s flagship sandwich which is the classic BMT, the 7 under 6 menu which …

Air carriers compete through cost leadership, differentiation and horizontal integration. Adoption of deregulation policies around the world led to opportunities for entry of new players. However, since existing large air carriers have decades of first mover advantage, the air transportation industry became segmented into two …

1 Introduction Since Fama (1970) published his paper “Efficient capital markets: A review of theory and empirical work” summarized the basic Efficient Market hypothesis (henceforth EMH) content and the tests based on it, the economics professors has never stopped to debate on it. According to …

E-Commerce revenue models specifically describe different techniques used in generating income from the publisher’s websites. As the e-commerce progress, the traditional revenue model of sales is expanded to more variety of revenue options and e-commerce business model. All of the large-scale hotel such as Shangri-La, …

A marketing strategy calls for the organization to pull its limited resources to attract the desired market segment and gain some competitive advantage. The positioning of a product is the reason the target segment of the market uses or buys a product based on the …

ANALYSIS Background Information: The Classic Pen Company was a low-cost producer of traditional BLUE and BLACK pens with profit margins over 20% of sales. They then introduced RED pens at a 3% premium, and a year later they introduced PURPLE pens due to the 10% …

An inverse relationship exists between the prices of bond, and interest rates. As interest rates go up, the bond prices come down. To understand the reason behind this relationship lets consider an example. For instance, if a bond has a par value of $1000 and …

INTRODUCTION Corporate strategic decisions are usually based on the methods through which an organization could leverage its existing competitive advantage in promoting value and ensuring growth (Lynch, 2009), while sustainable competitive advantage depends largely on how well a company performs these actions (Porter, 2008). The …

You may wish to choose a business you already have knowledge of from trips or your part-time employer. For a product of your choice: 1. Clearly explain the main cost elements and the nature of those costs – define and give relevant examples of variable, …

Abstract This study examines the stock price effects and volume pattern of the selected companies for the existence of illegal insider trading before a merger. The study is based on Merger/acquisition announcement during 2001 to 2005. The analysis has been done for 20 target companies …

Why do 4ps now being changed to 4cs? Marketing always was known with the Marketing mix or 4Ps which are: * Product – It includes your entire product or service related activities. Like product design, product development, variety, quality and branding etc. * Price – You have to …

Advocates of marketing have been differentiating domestic and international marketing over the past centuries. With the concept of multi cultural marketing, the need to differentiate these two concepts may no longer be of deep emphasis. The world where we live in is diverse. It is …

Managing Distribution and Marketing Channel: TESCO Lotus This essay is to written in to express my opinion on group 4 presentation on Tesco Lotus marketing channel and further analyze the marketing channels in more details. Tesco Lotus has undoubtedly changed the way people in Thailand …

Case Study Analysis – IKEA IKEA possesses numerous strengths that will help the company gain high value proposition around the globe in general and in the United States in particular. IKEA has been well known for its distinctive self-service store, unassembled furniture with flat packages, …

The following is an analysis of Coach Inc. The company designs and markets both men and women bags, apparel, and accessories. Coach was founded in 1941 by Miles Cahn and was sold to food and consumer goods producer, Sara Lee, 44 years later. Today, Coach …

Parole G Is the world’s largest manufacturer of biscuits by volume or tonnage and has been in the numerous nun spot since a very long time. It has done so primarily by positioning its product, Parole G Biscuit, at optimally affordable rates which caters to …

Capital market efficiency has been a widely debated topic since the term was introduced. The efficient market hypothesis was introduced by Eugene Fama in 1970 and is one of the most important topics that is covered in financial accounting theory. There have been many papers …

Why do markets fail to generate socially desirable outcomes? Markets are not infallible. They can fail to organize economic activity in a socially desirable fashion. Markets failure are due to social inefficiency and inequity. In the real world, the market rarely leads to social efficiency: …

mplemented effectively, have the greatest impact. Regardless of the scope of your marketing plan, you must keep in mind that it is a fluid document. Every business needs to begin with a well structured plan that is based in thorough research, competitive positioning and attainable …

Firms use different types of pricing strategies in determining the market price they will be assigning their products and services. Several factors are considered in making the price decisions. Some of the pricing strategies being used are premium pricing, competitive pricing, value pricing, and cost-plus …

The model of monopolistic was a developed by Edward Chamberlain in the 1930’s and was mirrored by Joan Robinson at the same time. The theory of monopolist competition makes the same assumptions as the prefect competition model except that it assumes firms produce differentiated or …

Answer Question 1: How else can Nordstrom continue to provide exceptional customer service and increase brand loyalty? Brands is the relationship between products and customers. It contains a collection of quality and service that customers expect. The loyalty of the customer service for brands is …

|Ally Zmijeski | |Financial Management Section C | |Homework 2: Integrated Case Questions | Chapter 2 Integrated Case 2-11 A) In a well-functioning economy, capital flows efficiently from those with surplus capital to those who need it in one of three ways: • Direct transfers: …

Introduction Detergent is a material intended to assist cleaning. The term is sometimes used to differentiate between soap and other surfactants used for cleaning. The term detergent by itself is sometimes used to refer specifically to clothing detergent, as opposed to hand soap or other …

Following this powerful flow and the popularity reached with the Aviator, during the following years they Introduced In the market new versions of the classic model (this mime for shooting sports) with the “sweat bar”, and gradient lenses. Secondly, talking about lifestyle and cool, they …