Chance the Rapper is one the highly profiled Rapper of the generation and a significant figure in the music industry. Coloring Book is the title for his most recent album, it was released in 2017, May, and it is the top ranking album. The 23-year-old does not intend to sell music because he believes that selling will limit his ability and likeability; as a result, this can hinder him from making connections (Wang). Chancellor Jonathan Bennett is his real name; he has been nominated for the Grammys seven times in the course during the year as result of the Coloring Book album.
The young lad is politically active native from Chicago; he was actively involved in the recent United State presidential election where he actively campaigned for the election of Hillary Clinton particularly in the mobilization of the voters. The young man can be described as both a singer and Rapper, but has decided to concentrate more on raps because he firmly believes that rap music is the combination of many things hence the most prominent music in the planet today.
The rapper first made a mixtape after school, and he made it viral on the internet, through this platform he was able to figure and label his music. It is after encountering with the major label that he was able to realize and focus on his strength consequently able to offer sharp raps to the people without being limited. He has been focusing on the places he can provide music for free. He gave his music to Apple to stream it for more than two weeks without charging a single penny. Chance can make money from touring various places at the same selling merchandise. He does not believe in the traditional methods; he values effort and the execution of the plan immediately it conceived. He insists on the importance of freedom, being the key to his involvement in the music industry mainly giving it for free.
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Winning three Grammys & obtaining world-renowned success can be attributed to the fact the young man has the hunger for success, every time he wants to be creating or orating and telling people things, passing information to them and receiving feedback. He does not limit himself. He uses a simple and straightforward name; everything is simple, he concentrates on streaming his music. Coloring Book went all the way to the Billboard; it is only available in the on the Apple music. As a result, it cannot be downloaded or bought as a CD. He holds that CD is obsolete and the music can do better without them.
During his live performance, he always encourages his fans that they can also go far by the creation of personal path at the same sticking to the importance value. He has strictly condemned the perception that creation of CD would earn him more money; he has preferred his traditional method of streaming all the mixtapes. He has not concentrated on the company for production hence relying on his independence he believes that groups can lead to his downfall; therefore, he has consistently turned them down. He does not even care about an official album; he concentrates on the music itself rather than on money and fame. It is by ensuring that he does not scream to the people has contributed to being envied by people.
He has been using his music to communicate the social issues affecting the society, its involvement in the elimination of racial activism and gun control. He has been participating in the points for a good number of years this to ensure that the society is living peacefully and in harmony. About race, he strives to create awareness to the people of color on social justice and the mechanisms of the challenges they face every day. As a result, he has shown that he has a lot to do, not only in music but also an advocate of social justice.
Chance is the sole artist to win the Grammy without necessarily having to sell the physical copies of the music or hardly the music itself. For this reason, the Chicago based artist has built his reputation in that he has not signed to any particular record label. He has further dropped his music free online (Wang). This was one of the reasons for his nomination. The three wins, excellent performance in the rap, best rap album and the best upcoming artist would not have been possible. The Grammy board ensured that the rules were relaxed in the last couple of months, this allowed for the nations of the quality album released through the streaming such as Apple and Spotify.
The wins have been very instrumental considering that the rapper was competing with big names such as Kanye West and Drake who had also featured on the nomination list. This was magnificent in that Chance released the Coloring Book solely without relying on promotions. It is also notable that there was no single sale form the album and label contract, the lad depended on the peanut he got from the digital platform. The artist is not concerned that he has missed on different lucrative deals. He justifies through various interviews that the label would lead to the limitation of his artistic work, he insists that he has the strength to supply the fans with the best.
One criterion for understanding Chance reason refusal to sign deals is to ensure that his debut in the commercial through the Coloring Book album seems a brilliant ploy towards clinching the award and recognition. The desire to achieve began immediately Kanye West had released his Ultralight Beam album; here Chance is seen rapping about the third mixtape commonly known as "Chance three." Although the Grammy is still reviewing the rules required before one is nominated, it is always hoped that Chance will appear even in the Nomination list due to his exciting music, the changes may arise due to the current trend where many artists have decided to follow the Chance path of streaming exclusively (Odyssey).
According to Wang, the fact that chance is transparent and ambitious about the industry with preference on his terms as displayed in the Ultralight Beam. This could be the part of the reason, for his scaling up elegantly and all through the Coloring Book. The artist acknowledges the realities of the tactics that he has employed throughout the industry. He has wholly desisted from the concept of making music for money and recognizes freedom as the principal motivation to release more albums. His success can be attributed to the fact that his opted to remain a free agent which is more impressive if what has happened to other rappers over the past few years is to be considered.
Works Cited
- himself, A. (2017). A 23-year-old rapper who refuses to sign a record deal is tearing up the hip-hop world all by himself. Business Insider. Retrieved November 18, 2017, from <http://www.businessinsider.com/chance-the-rapper-refuses-to-sign-a-record-deal-2016-6? IR T/#chance-the-rapper-calls-his-albums-mixtapes-he-recorded-his-first-one-in-his-senior-year-of-high-school-1>
- https://www.vanityfair.com/hollywood/2017/02/why-chance-the-rapper-music-is-free-and-
howhe-makes-money - The 'Coloring Book' That I Cannot Put Down. (2017). The Odyssey Online. Retrieved November 18, 2017, from https://www.theodysseyonline.com/the-coloring-book-that-cannot- put-down
- Wang, A. (2017). Why Chance the Rapper-who just made Grammy history-gives his music away for free. Quartz. Retrieved November 18, 2017, from https://qz.com/908815/why-chance-the-rapper-who-just-made-grammy-history-gives-his-
music-away-for-free/
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Ultralight Beam: Exploring the Life and Music of Chance the Rapper. (2023, Jun 25). Retrieved from https://phdessay.com/ultralight-beam-exploring-the-life-and-music-of-chance-the-rapper/
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