Nike Just Do It
Nike is a huge company. Nike just do it campaigns and their commercials are well known throughout the sports community. Nike developed their name and company very well. Nike invests almost all their time on the commercials and their products so they can make the best quality. The Nike just do it campaign started in 1988 in an agency meeting. The just do it campaign allowed Nike to increase its profit from 18% to 43%. The creator of the just do it campaign was Gary Gilmore. When he established this just do it campaign Nike became big. The 80’s was the time when people became well informed of the benefits of exercise. Nike took advantage of this fitness craziness and introduced this ad that says “Just do it”. The caption of there ad captured the minds and interest of millions of people around the world. Everyone would agree with me that Nike began growing in the 80’s. Almost everywhere you see there’s at least someone with Nike stuff on. The Nike audiences are teenagers and also ages ranging from 18-40 male and female consumers. Teenagers make up Majority of Nike market share. Seeing how I’m a teenager most things I would buy are Nike things. They are stylish, comfortable and it’s a well known brand. Everyone had have used Nike apparel, shoes or anything Nike at least once in there life.
The Nike just do it campaign values hard work. When I see Kobe or Lebron in a commercial doing hard work with the Nike equipment on it persuades me to go out and buy it. All those teenage athletes are always looking for an edge in their game and thinking that those big name athletes that use Nike products to get better will persuade people to buy theirs products. The Nike just do it campaign persuades people into buying their products. Using commercials and big name athletes makes people buy their products. Nike pertains to most athletes. Athletes are hard workers, the will to persevere, and that never going to quit type of attitude. When these big name athletes goes on a commercial showing how hard they work with Nike stuff on people tend to want to buy them because these athletes are amazing at what they do. In order to sell their products they pay those big name athletes to advertise their products. The big name stars would be like Kobe Bryant, Lebron James, Roger Federer, Rafael Nadal and Ronaldinho. The ethos for the commercials of the just do it campaign is they use these big name stars that people look up to and respect. When they use these respected athletes, people tend to buy
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is that they use the big name starts to show how comfortable and satisfied they are with the products. That if a big name star can use it and perform well with it on, then anybody can use the product. People want things that are durable and reliable. Nike just do it campaign emphasizes those values. Giving the consumer confidence to go out and buy those products. The hidden factor of what Nike is doing is that when these athletes wear these items the consumer has the desire to buy those Nike products and your dream of being like that athlete may come true.
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