New car rental company: Marketing strategy for business operations on corporate deals

Introduction

Handling business through corporate deals is quite a huge issue for many business organizations today. In putting up a new car rental company, it is important to consider the values of the target market for the services and products that they are actually offering. The involvement of new era marketing approaches is indeed a huge aspect that contributes to the success of putting up such business.

In creating such deals with corporal clients, it is important that the new care rental business be able to find the most effective as well as innovative manner of reaching to their market. Undoubtedly, the matter is undeniably affective to the success of the said system of business. Closing deals with the target corporations to accept package services of the car rental company could also help. How to market the said services? The modern approach in e-business could help in this particular issue.

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The Involvement of Modern Technology

The importance of management enhancement among business facilities and organizations around the world is indeed a serious issue to consider when it comes to realizing the different impacts of IT [Information Technology] procedures is being discussed about. The growing developments that technology and communications have taken so far have been an essential part of the growing system of technological applications. Along with the technological advancements, the social living of humans also is further enhanced. Both economic and social lifestyles were advancing but there was no rest in incurring the best possible progress that the developers of technological systems wanted. With the introduction of computers to the society, the easier way of living and completing everyday tasks has become a trend for many industrial workers. However, as mentioned earlier, the development in the eyes of the ones who are in charge of the enhancement of the operating systems is never ending. Hence, although there were already some great achievements in terms of the developed operating systems, things got better each time there are new innovations introduced. As for this paper, much of the advancement shall be focused upon the implementation of the .NET technologies on the existing operating systems at present.

Information Technology started to boom and take over the business industries during the early 20th centuries. This development has highly alleviated the status of commerce in the society. This has also been the reason why many companies worldwide choose to invest so much on IT processes for their businesses. Mainly to ensure their company’s capability of remaining in existence, they tend to put so much attention to how their firm keeps up with the fast-paced changing world of technology.

As mentioned earlier, the Internet has mostly invaded the entire human activities, and in this manner, even business transactions became a new approach of the Internet to invite surfers to appreciate the business services available through the cyber space. As an example, a common resource provided by the Internet is a worldwide system for sending and receiving electronic mail, known as E-mail. In fact, E-mail represents a large portion of all Internet traffic and is for many the only Internet resource they use. In this manner of transferring data, many business companies are able to transact with their consumers from other parts of the world simply by posting the details of their company through the net for international viewing. After which, the consumers who are interested in their products or services are able to have options of ordering for services and products offered by the said company and pay for the provisions through wire transfers and other bank to bank transactions.

How does this benefit the company? In a vivid description, the company is able to advertise and reach a vast number of consumers around the globe, making it possible for them to accumulate more and more sales revenues from their Internet marketing strategies. Through the animated presentations, the company is also able to make a clear presentation of its missions and visions which makes its reputation more acceptable for the consumers as well. Aside form this; the company is able to ensure its consumers with fine service without actually having to personally deal with them. Thus, this paves way to a more effective consumer communication since all the necessary details they need to know about the company or the product they ought to have is available within a click of the finger. Thus, the company is able to give its consumers a fine service at their own convenience. Knowing this, since the manufacturing company named B&H Incorporated is a computer manufacturing company, it is indeed necessary for them to upgrade to becoming a click and mortar type of business organization. Many consumers needing computer paraphernalia and other products in connection to computers usually check the Internet for necessary information. This is the reason why B&H Incorporated should be able to innovate their business systems through the use of e-business strategies.

Changes in marketing

Since the business approach is sure to change, the marketing strategies are also sure to take large adjustments. Thus, this means that additional training should be catered well by the company as they take the necessary steps in entering the e-business industries. As for example, the old advertising systems used by the company is based upon catalogue posts, newspaper announcements and television commercials. The new approach of marketing in the e-business approach would be mainly based upon flash animations, computer effects and further more innovations applied through computer skills in making the company program, which would be used in the company’s Internet website, which would be created for its e-business transactions.

Why trust the innovative way of marketing?

Certainly, for e-business organizations, the costs may be much less since the only expense they have to pay would be the Internet services and the website fees. However, their inability to deal personally with their consumers hurt their organizations in a service based evaluation. On the other hand, the integrated organizations having a physical establishment along with a website established through the cyber space have bigger chances of catering to more consumers while catering to their needs at the best possible way there is. Expenses may be higher but the return for these companies sure are worth enough for risking. True, the globalization of business systems has been a cause for advancements in the business systems created for both the business organizations and the consumers as well. The latest fad of entering the e-business has also helped in making the necessary changes in the business industry a worthwhile form of adjustment for profit and service oriented business companies.

What the Company Need to be aware of?

The growing developments that technology and communications have taken so far have been an essential part of the growing system of technological applications. Along with the technological advancements, the social living of humans also is further enhanced. Both economic and social lifestyles were advancing but there was no rest in incurring the best possible progress that the developers of technological systems wanted. With the introduction of computers to the society, the easier way of living and completing everyday tasks has become a trend for many industrial workers.

With the introduction of the computer technology to the human society during the 19th Century, the works or the tasks of people have been further created with ease. With the implementation of computer systems within the existing systems of completion for human tasks, the jobs of people, which can be merged with technological arrangements, were enhanced to becoming easily completed. Today, 95% of the whole population of man all around the world utilizes the computer systems for their everyday application. Even ordinary appliances are now compiled with complex operating systems based upon computer arrangements to be able to meet the best possible performance that they could render the human society. (Tanenbaum, 2006, 15)

Now, even more complex role is played by the application of operating systems in the daily dealings of people has been introduced. With the development of the communication systems such as the internet, learning from home, using top of the art facilities and technologies became possible for many students who cannot attend universities because of some unavoidable circumstances. Through the existence of the emerging technological innovation on communication and information transfer, everything became possible and available through the Internet. As of the present situation, there are still other innovations that have been affected by the developing Operating Systems. The world trade systems has become more easy for the traders since the Internet systems allow them to connect with others easily and effectively transact with their business partners abroad. (Tanenbaum, 2006, 19)

The introduction of the Internet systems to the world has been noted as one of the most successful breakthroughs that has been attempted, pursued and now fulfilled by the merging of science and technology in increasing the capability of human communication in connecting people together from a worldwide perspective. Years before the said introduction, people simply depended on snail mails and telephone calls to be able to communicate with their loved ones abroad. It could also be remembered that people who had lesser financial resource also have lesser chances of actually meeting foreign friends. Now, all those situations have already changed. The connection of people to people actually managed to step forward to the next level. Most likely enough, the situation of connecting humans from the different parts of the world has already been revolutionized through the development and continuous advancement of the Internet Systems.

Certainly, the entire human systems now mostly depend on the said global connection. Economic and political arrangements are now much more effectively done through the adaptation of the said systems with the arrangements of the Internet instituted within the said human engagements. Overall, seeing the said progress on the positive side would actually suggest the fact that internet arrangements have actually brought the whole human society into the new age of communication and information burst out.

The Four P’s Analysis

To understand the business operations better, it is important to measure the implication of the process through knowing the four P’s analysis result on the said business system prepared for.

• Price
• Product
• Place
• Publicity
• Place

As included within this analysis, the organization should also be aware of the huge competition that they are supposed to face within the industry that they are trying to join with. Understandably, competition is a normal part of the operations. However, knowing how tough the said implication of competition would be as the business enters the industry. Within the diagram that follows, the identification of the Car rental company giants both in UK and US shall be shown so as to make an implicative presentation as to how the competition on marketing and business expansion in the industry should be considerably viewed by the administrators of the organization.

IT could be noticed through the diagram that it is not only the functional operations of the organizations themselves count for gaining loyal customers in the car rental industry. It is obvious that the affiliates of the organization also contributes a lot on establishing the trust of the clients in coming up with deals with the organization for their rental services. This is the reason why in marketing the service to the target clients, it is also important to help the customers understand that they are offered with the best services possible basing from the high quality affiliates of the organization itself.

Being located in UK as the headquarters of the organization pays so much on the part of the progress of the business. UK companies as well as ordinary residents give so much importance in travel and leisure comfort especially during business trips, making the business much acceptable to the UK society as its primary target market. The diagram below shall show the proof to this fact.

From the diagram shown herein, it could be noticed that travel and leisure aspect of daily activities among residents and business organizations in UK receive at least 43% of activity frequency. This means that situating the headquarters of the business in that particular community would be a huge increase of market saturation of the services offered by the said car rental company.

Certainly, the area of concentration on the part of the base office of the business is rather considered of a huge asset for the organization. On the other hand, the integration of the internet systems within the operations actually increases the market approach in a rather effective way that makes the entire organization stand in a competitive status against other companies within the same industry.

Conclusion

True, internet has revolutionized the different systems within the human society. The impact of the said worldwide connection has actually made it possible for humans to reconnect with each other through a simple click of a button. Certainly, many would agree that people and their lives have been advanced towards massive progress through the said technological and communication innovations.

On the other hand, the disadvantages of the said systems actually count as important as the advantages. Most of the time, the fraudulent systems that are presented to the society actually affects an amiable number of the human population in becoming fearful with the said innovative designs prompted by the internet. It should then be noted that these fraudulent systems simply brings about problems only when people have lesser acts towards the precautions that they know they have to take into consideration whenever they are using the internet.

With the introduction of the computer technology to the human society during the 19th Century, the works or the tasks of people have been further created with ease. With the implementation of computer systems within the existing systems of completion for human tasks, the jobs of people, which can be merged with technological arrangements, were enhanced to becoming easily completed. Today, 95% of the whole population of man all around the world utilizes the computer systems for their everyday application. Even ordinary appliances are now compiled with complex operating systems based upon computer arrangements to be able to meet the best possible performance that they could render the human society. (Tanenbaum, 2006, 15)

Now, even more complex role is played by the application of operating systems in the daily dealings of people has been introduced. With the development of the communication systems such as the internet, learning from home, using top of the art facilities and technologies became possible for many students who cannot attend universities because of some unavoidable circumstances. Through the existence of the emerging technological innovation on communication and information transfer, everything became possible and available through the Internet. As of the present situation, there are still other innovations that have been affected by the developing Operating Systems. The world trade systems has become more easy for the traders since the Internet systems allow them to connect with others easily and effectively transact with their business partners abroad. (Tanenbaum, 2006, 19)

This fact certainly brings about the fact that managers of different business organizations should recognize the possibilities that put their responsibilities to the business at a certain height that requires them to adjust with the changes. These changes are considerable in line with the globalization procedures that are bound to increase the capability of business organizations to expand world wide thus giving the managers a larger scale of responsibilities that they need to face with in their profession. True, the challenge is serious, however, accomplishing victory on it would naturally bring forth progress in the world’s business industries and world economy.

References

1. Deitel, Harvey M.; Deitel, Paul; Choffnes, David (2004). Operating Systems. Upper Saddle River, NJ: Pearson/Prentice Hall. ISBN 0-13-182827-4.
2. Silberschatz, Abraham; Galvin, Peter Baer; Gagne, Greg (2004). Operating System Concepts. Hoboken, NJ: John Wiley & Sons. ISBN 0-471-69466-5.
3. Tanenbaum, Andrew S.; Woodhull, Albert S. (2006). Operating Systems. Design and Implementation. Upper Saddle River, N.J.: Pearson/Prentice Hall. ISBN 0-13-142938-8.
4. Piazza, Peter. Filtering out problems: e-mail spam and scams often infuriate corporate computer users. A surprisingly easy and effective solution, however, is the e-mail client's filter feature. Security Management. American Society for Industrial Security. Volume 46, Issue 9, page 36. September 1, 2002.

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