Essays on Microeconomics

There are five competing commercial airlines that have domestic and international routes. These are the airlines which are ranked according to their market share: Zebu Pacific, Philippine Airlines / Airfoil Express, Zest Airways, Sear, Spirit of Manila Airlines. The most influential analytical model for assessing …

Chapter 5: Creating Customer Value, Satisfaction, and Loyalty GENERAL CONCEPT QUESTIONS Multiple Choice ________ are adept at building customer relationships, not just products; they are skilled in market engineering, not just product engineering. a. Profit-centered companies b. Customer-centered companies c. Production-centered companies d. Sales-centered companies …

1. 1 Origin of the report As a part of the ‘Principles of Microeconomics’ course, this report has been assigned to me by our respected Professor Dr. A. K. M. Saiful Majid as a term paper. The topic has been decided after consultation with our …

The traditional concept of marketing involved the “set of activities & techniques that organizations undertake in order to sell their product. ” (Kotler & Keller: Ch. 1, pp 3-11). In other words, marketing function was restricted to selling products. Over the years, the business & …

eBay summarizes it’s core competency this way: “The benefit to consumers is clear: eBay provides an open trading platform where the market determines the value of items that are sold.” (eBay Inc.: A Short History)  The company’s core competencies are found in it’s technical platform …

Information is the basis for every decision taken in an organization. The efficiency of management depends upon the availability of regular and relevant information. Thus it is essential that an effective and efficient reporting system be developed as part of accounting system. The main object …

01. Is Sports Exports Company a multinational corporation? Answer: Multinational corporations (MNCs) are defined as firms that engage in some form of international business. As the Sports Export Company sells it products to foreign countries & face to global environment. So, the Sports Exports Company is …

SWOT Analysis: Company Alistair is one of the leading companies in the ETC cold and allergy remedy market with the second highest sales in the industry the previous year. Its Alluring product is the market leader in cold and allergy relief segments. Alluring is a …

What consumers should Pillsbury target? Pillsbury should target Scratch Users segment which is 61% as compared to 49% in US. They have almost 24% as refrigerated users, when we go through the qualitative research which suggests the following: Product should be easy, quick, practical, affordable …

Selection Of The Product The Product chosen by me is Dove Company is Hindustan Unilever Limited (HUL) Company Profile HUL is India’s largest FMCG Company with a span of over 75 years. Having 35 brands spanning 20 distinct categories such as soaps, shampoos, detergents, cosmetics, …

Case Study #8: NIVEA NIVEA, one of the largest skin and face care brands in the world, was established in 1912 and introduced to the German markets. Germany has long been a center for skin care and cosmetics, and NIVEA was the leader and has …

Q1. How will you characterize Red Bull’s overall global marketing strategy? Red Bull has built an image as a trendy energy drink, catering to young adults and young professionals between the age groups of (16-29) years. It also targets young club-goers and private parties in …

Damita Nix 1/15/2012 CTU Online ECON202-1201B Phase 1 Individual Project1 Instructor Olanrewaju Abstract This paper will explore the world of two particular types of cell phones that are identical with minor features. I will be demonstrating skills in using the tools of economics for decision …

Competition has been a major issue and concern for most of the organizations who are not well planned in their strategies and goal setting. Moreover since with the evolution of many dot-com companies taking a greater port in firms, companies could also try to deal …

By utilizing the SWOT analysis above and Porter’s five forces (1985) from assignment 2 I can determine which of Porter’s generic strategies will be best suited to helping Amazon be a successful organisation.By placing amazon.com on Porter’s generic strategy model we can see that they …

Caferoma is a well known brand of coffee, promoted as an exclusive product with a strong and slightly bitter taste. The main problem is Caferoma’s market share has declined by almost 30%. Let me Summarise the reasons for this change Consumers have become less loyal …

VIDEO CASE: SUPPLY-CHAIN MANAGEMENT AT REGAL MARINE 1. What other techniques might Regal Marine use to improve supply chain management? Answer: The other techniques might Regal Marine uses to improve supply change management are as follows: * Allowing the supplier to become part of the …

The concept of a la carte pricing has been used in the transportation industry for some while. There have been great stories of the success of this pricing method in some American businesses, but also the policies have failed in others such as the people …

These restaurants top the list because of their rapid growth throughout several countries around the world. Out of the top five restaurants, one well-known organization called McDonald’s tops the chart. McDonald’s market structure was decided upon for several reasons, and it differentiates from the other …

In this essay we are going to evaluate the micro economic factors on the activities and performance of Tesco. Tesco Plc (2011) states, that the retail industry is a highly competitive environment. Tesco competes with a wide variety of retailers of varying sizes and faces …

Introduction For most ambitious companies in today’s complex business environment, gaining competitive advantage and achieving expansion in capacity often requires internationalizing operations and entering new markets with the goal of building a broader and more diversified customer base. However, internationalization typically presents the problem of …

Sorzal Distributors is a firm of importing and distributing South American and African artifacts. This firm is a major source of authentic jewelry and pottery from southwestern Indian. SWOT analysis is use to analysis this case Strengths Exclusive supplier of artifacts Sorzal obtains the strong …

Banyan Tree Hotels and Resorts had become a leading player in the luxury resorts and spa market in Asia. As part of its growth strategy, Banyan Tree had launched new brands and brand extensions that included resorts, spas, retail outlets, and even museum shops. Now, …

For example, there are differences between Dells laptops and Acre’s laptop In the feature, style and functions. Besides, Dell competes with other firms through advertising their products rather than cutting their prices. Through advertisement, Dell’s products will be differentiated with other firms. Another way by …

LI,MINGJIE(JACKSON) Reaction paper In last time, we study chapter 5 to chapter 10, these chapter I have some review. In the chapter 5 I learn what is utility and what is marginal utility. The equimarginal principle: the fundamental condition of maximum satisfaction or utility is …

Table of Contents 1. Executive Summary1 2. Current Situation3 3. External Environment4 3. 1 Macro Environment4 3. 2 Porter’s Five Forces Model of Competition8 4. Internal Analysis10 Strength10 Weaknesses14 5. Strategic Factor Analysis Summary (SFAS)17 6. Current strategic21 6. 1 Business-level strategic21 6. 2 Functional-level …

INTRODUCTION TO THE REPORT & THEME The basic objective of this report is to study about the Global market opportunities for Kandos chocolates & prepare a Strategy to capture it. I would like to take this opportunity to gratefully the Chairman & Board of Directors …

Case Study: Portfolio Analysis of Square Toiletries Limited Prepared by: Fatin Khandoker Ashraful Hassan Ashik Towhida Tasnim Rukhsar Sanjaree Nawaz Jafrin Ahmed Adiba Square is a well-renowned brand in Bangladesh. It provides a wide range of markets with various products and services. It operates various …

From the beginning, Acer had been a component and equipment manufacturer for relabeled electronic products marketed and sold by recognized global companies. Along with the booming of the PC industry, came the need to produce PC components faster, cheaper and more efficiently. When a company …

Threat of New Entrants : Industry seems to have very high potential but is at its nascent stage. Lots of scope of growth in the future Many small players might enter to explore the market High capital investment is required as it is still in …