Essays on Microeconomics

The marketing of the development and design for new product has come to a stage; where the new product has already went through the designing factors and have made the beta phase system administration to reach for the end users’ reaction and to undertake the …

Retail sales are indicators of microeconomic conditions presented in a given area at a particular place in time. Since Sam Walton opened his first Wal-Mart store, Wal-Mart has been making ripples throughout the micro economies of America. Wal-Mart’s market structure is typical of most of …

Ansoff Matrix Ansoff’s Matrix: A method by which businesses can classify their strategies for expansion. It includes; Market Penetration, Product Development, Market Development and Diversification. Market penetration Market penetration is the name given to a growth strategy where the business focuses on selling existing products …

This year, oil prices is affecting negatively EasyJet and other airlines, since they cannot make a profit if the oil price stays at current levels. Strong demand is the only positive side of the unprecedent rise in costs due to the high prices of oil, …

Companies don’t blame the product, but they blame the brand. Brands also transformed the process of marketing into a process of perception-building. Image is now everything: consumers consider more important the perception of the brand than the real product. Why branding is everything? Because companies …

New market positioning for a new product Introduction ACL Clean has been a successful product in the Hampshire and the company expanded into the Essex region Market. However sales were low and public awareness was lacking. The company was using the majority of its funds …

What is meant by ‘cross-price elasticity of demand’? It is a measure of the responsiveness of demand for a good to a change in the price of another good. This good can either be a substitute good or complementary good. (ii) Comment on the cross-price …

Pierre Omidyar launched the first online auction in 1995 under the name ‘Auctionwatch’ under the domain name of www. eBay. com with the intention of creating a person-­to-­person trading community based on a democratized, efficient market where everyone could have equal access through the same …

Toby Clark a senior financial analyst in MINTEL comments “There is a major need for financial education and for a drive to prompt borrowers to take a fresh look at their debts. Without a detailed understanding of exactly how much they owe and what rates …

 Introduction In OTC bond markets many investors face high costs of trade, and these costs appear to be related to the lack of price transparency. This journal studies the consequences this has for efficient price discovery. In the municipal bond market, unlike the markets for …

Nickel & Dimed In the novel Nickel and Dimed by Barbara Ehrenreich, we see the true story of what is going on in most of America. Better yet, we see the every-day realities of the 35% of the people in our country who are struggling …

Introduction Much of the field of finance Is focused on creating abnormal returns?that is to say. Returns that are different from what one might expect them to be based on various characteristics of the investment?by identifying so-called “inefficiencies” in the stock market. Perhaps one of …

The article entitled ‘Mitsubishi cuts prices’ was written by Peter Roberts, and was found in The Australian Financial Review website, dated April 28, 2006 (which can be accessed at www.afr.com). The marketing concept used in the article is that of the pricing-cutting employed by Mitsubishi …

Discuss how the government can use discretionary fiscal policy and automatic stabilizers to stabilize fluctuations in real GAP. What tools does the government have at its discretion to stabilize the economy? Suppose the government decides to decrease income taxes. Show in a diagram and explain …

A marketing audit is a function, in the context of management operations, by which the assessment of the implementation of strategic marketing at tactical level is attempted. The application of marketing audit results in testing the compatibility and comparability of the objectives, sought to be …

The shifting of the flow as per the example that Is given in the question will be by making he distribution of the product in the department stores or the drug stores or even from the distributors directly by selling to the customers but this …

Growth Through Going Global The traditional theory of the firm is based on the short-run profit maximization. Many actions of firms may be seen to conflict with this aim and yet could be consistent with the aim of long-run profit maximization. For example, policies to …

Marginal analysis is a technique used in microeconomics by which very small changes in specific variables are studied in terms of the effect on related variables and the system as a whole. Marginal costs and benefits are a vital part of economics because they help …

Online Shopping in India is evolving fast and has the potential to grow exponentially, with the internet penetration growing far and wide. Now a days Indian e-commerce is getting mature. Indians are increasingly seen using the internet to get more information and to shortlist preferences. …

We have provided an annual cash dividend, paid quarterly, to shareholders since first declaring a dividend In 1974. Elasticity of demand and market structure As the economy weakens, the demand for discounted goods rise as consumers have less expendable income but still have the need …

What is meant by market failure and how can government attempt to correct it? Market failure occurs when there is no economic efficiency within a market. Whereas government intervention is put in use when a market may not always allocate scarce resources efficiently in a …

As companies realized the need to adapt to the ever-changing conditions in an environment of globalization, technological innovation, and more sophisticated consumer demand to survive and flourish they began to incorporate into their systems of operations and focus on a strong LSCM component. Superior logistics …

Without customers, it’s impossible to build a successful SaaS business. And, when you’re first getting your business up and running, you might be inclined to get new customers by any means possible. In the long run, however, this can make your acquisition costs unpredictable and, more often …

You are required to provide a strategic analysis of a key supply chain issue facing your retail client over the next five years. Your submission needs to include a brief outline of the client’s retail offer and the key features of their existing supply chain …

The furniture industry is a very lucrative business that spans domestic and international markets. With that fact in mind, it goes without saying that different channels of distribution exist with regards to delivery of furniture from manufacturer to consumer. Furniture manufacturers who target the domestic …

Executive Summary With the growing popularity of its products, Foxy Originals was running the risk of becoming over-saturated in the Canadian market. In an effort to avoid this problem, the company decided to enter the U. S. market by January, 2005. To achieve this goal, …

In comparing the websites for Departure and Rubberier, the biggest difference I noticed was that one was geared more for selling their product and the other was aimed at acquiring their customers to sell for them. When viewing Rubberneck’s website I noticed that it is …

Traditional finance theories assume that financial market participants are rational, and argue that the financial market is always efficient and prices are always right. Behavioral finance, on the other hand, argues that securities market prices can be wrong, and that a lot of financial market …

Sony is a company that deals with electronics and related commodities. Sony laptop on the other hand is a branch of Sony that manufactures and sells laptops. As a company among other competing laptop sellers Sony laptop uses the penetration pricing strategy to hit the …

A good knowledge of the customer group and its elasticity of demand for a product are vital factors for firms that need to operate successfully. Another factor that a firm needs to identify is its own pricing strategy. The pricing strategy must balance the firm’s …