Johanson and Burt article provides an analysis on recent decades’ trend of private labeled brands in European retail outlets—the trend is also gaining pace in North America. (more…)
It ensures a firm to be proactive in anticipating and planning for market changes ahead of time. It ensures a business to be a leading edge and not a following edge. A complete marketing plan must provide answers to questions like; who is the customers, …
Pierre Omidyar launched the first online auction in 1995 under the name ‘Auctionwatch’ under the domain name of www. eBay. com with the intention of creating a person-to-person trading community based on a democratized, efficient market where everyone could have equal access through the same …
Q. 1. The potential revenue of the field. Find the most reliable figure for this, tell where you obtained it and explain why you think it is the most reliable figure that you could obtain. Ans. 1. Zimbabwe started selling diamonds and earned more than …
International Capital Structure and the Cost of Capital Analyzing Cost of Capital among Countries Cross Border Listing of Stocks International Asset Pricing Model (IAPM) The Financial Structure of Subsidiaries Case Analysis – AES Corporation 6 International Capital Structure and the Cost of Capital Your Logo …
1. a. Opportunity cost is the cost of the foregone alternative. It is the cost incurred for net selecting a particular course of action. Opportunity cost is present in a lot of areas in economics, such as labor and capital. b. Increasing costs are expenditure …
Despite the appeal of the Capital Asset Pricing Model (CAPM), there have been many disputes on whether it is a good measure of the relationship between returns and risks. Since it was first developed by Sharp(1964), researchers have carried out a huge number of both …
This report will also analyze factors that influence demand for maritime and border security activities, key market trends, and challenges faced by industry participants. In particular, it provides an in- depth analysis of the following: Globularity and border secretariat size and drivers: detailed analysis of …
Today, the B2B eCommerce websites in India are undergoing a massive transformation. From being non-existent and unknown to forging listing based websites to finally enabling full-fledged transactions for the members, they have faced it all and yet the journey for B2B eCommerce websites has just started. …
Executive Summary Selling online can help your business reach new markets and increase your sales and revenue gains. Those who are interested in selling to other businesses, can use the Internet to find sales leads, announce calls for tender, and to offer products for sale. …
The term outsourcing is frequently used to describe a movement away from vertical integration – moving an activity outside the firm that formally was done within the firm. The term outsourcing also is used to describe an ongoing arrangement where a firm obtains a part …
Introduction In OTC bond markets many investors face high costs of trade, and these costs appear to be related to the lack of price transparency. This journal studies the consequences this has for efficient price discovery. In the municipal bond market, unlike the markets for …
Unilever is an international manufacturing firm of consumers’ goods that has been serving the market for more than seven decades now. The headquarters of Unilever are located at England and Netherlands but the company is distributing goods to numerous countries around the world. This international …
The oligopoly market structure is of the form that is dominated by a small number of sellers yet an enormous purchasing population. Due to an existence of this nature, each oligopolist is aware of the actions and strategies employed by his competitors. This is particularly …
A supply chain is the process of moving goods from the customer order through the raw materials stage. All organizations have supply chains of varying degrees, depending upon the size of the organization and the type of product manufactured. These networks obtain supplies and components, …
Economic Analysis of Anthem and Kaiser Permanente Abstract This paper is an economic analysis of healthcare providers Anthem and Kaiser Permanente. Included will be information on competition, pricing and the effects of elasticity of demand has on both companies. Introduction One of the major concerns …
Housing has a great impact on the quality of life of people. Be adequately housed, and life in a friendly ambiance is indispensable to wellness. The lodging market besides has an of import consequence on the economic system. An unequal lodging supply, or a malfunction …
Identify top three areas for improvement and provide suggestions Answer: 1 All the firms need to exhibit a touch with their markets and customers. Such a step will provide best reputation. But majority of the firm lose touch due to several reasons. Such reasons are …
The increase in prices of Subs, after factory-gate taxes, will be as much as RSI 35,000, she added. Data Motors, suffered its worst decline in the fiscal, with a 70 per cent drop to Just 10,613 units sold in February. Sales of the Anna, Indict …
The strategic marketing process can be defined as the process by which an organization assigns its marketing mix resources so as to get to its target market. On the other hand, the strategic planning process has been defined as the process of developing and maintaining …
Quasar monopolized the market with the creation of an all-optical imputer known as Neutron. Patents promote innovation for inventors, which allow exclusive rights to do business for a specific duration (McConnell, Bruce, & Flynn 2009). A patent for this new technology allowed Quasar to experience …
Minimum wage Is the price floor imposed by the government for the welfare of labor. Price floor Is the legal minimum on the price at which a good can be sold. It Is an attempt by the government to maintain prices at other than equilibrium …
Apples Newton Abstract Apple Newton started out as an idea, by two college dropouts, but has now grown to be one of the leading firms, in the computer industry, worldwide. This has been attributed to products that satisfy the needs of the market. However, …
But not to worry because you just hired a new consultant that can help you out with understanding market structures. First off we need to know that market structure is an organized market, based largely on the number of firms In the Industry. The four …
Macroeconomic study of deal not with Individual but aggregate of these quantities not with Individual Incomes but nation incomes not with Individual output but with the nation output Macroeconomic as two policies which are; Financial or monetary macroeconomic policies: The government can make the balance …
Porter’s 5 forces summary According to Porter, in order to achieve competitive advantage over its competitors, analysis of current industry structure is vital because the structure of an industry determines the nature of the competition and the form that a sustainable competitive advantage takes and …
People’s wants are numerous and varied. Biologically, people need only air, water, food, clothing, and shelter. But in modern society people also desire goods and services that provide a more comfortable or affluent standard of living. We want bottled water, soft drinks, and fruit juices, …
Price discrimination Price discrimination is the practice of charging a different price for the same good or service. There are three of types of price discrimination – first-degree, second-degree, and third-degree price discrimination. First degree First-degree discrimination, alternatively known as perfect price discrimination, occurs when …
Introduction 2007 was dubbed the year the current financial recession started. Initially signs developed with the bailout of Northern Rock in August 2007, later to unfold to becoming a world financial crisis. Alarming features of this crisis was the collapse of big investment banks such …
Introduction: AirAsia, an airline company that has experience the “from rugs to riches” storyline, is one of the leading airlines in Asia. It was established with the aim of saving it form the heavy debt that it was incurring at the time, as well as, …
Topics
Common topics are supply and demand, elasticity, opportunity cost, market equilibrium, forms of competition, and profit maximization. Microeconomics should not be confused with macroeconomics, which is the study of economy-wide things such as growth, inflation, and unemployment.
Focus
Microeconomics focuses on supply and demand and other forces that determine price levels in the economy. It takes a bottom-up approach to analyzing the economy. In other words, microeconomics tries to understand human choices, decisions, and the allocation of resources.
Principles
Microeconomics uses a set of fundamental principles to make predictions about how individuals behave in certain situations involving economic or financial transactions. These principles include the law of supply and demand, opportunity costs, and utility maximization. Microeconomics also applies to businesses.
Microeconomics books
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