Essays on Microeconomics

A marketing audit is a function, in the context of management operations, by which the assessment of the implementation of strategic marketing at tactical level is attempted. The application of marketing audit results in testing the compatibility and comparability of the objectives, sought to be …

Toby Clark a senior financial analyst in MINTEL comments “There is a major need for financial education and for a drive to prompt borrowers to take a fresh look at their debts. Without a detailed understanding of exactly how much they owe and what rates …

Ansoff Matrix Ansoff’s Matrix: A method by which businesses can classify their strategies for expansion. It includes; Market Penetration, Product Development, Market Development and Diversification. Market penetration Market penetration is the name given to a growth strategy where the business focuses on selling existing products …

1. The changing and uncertain marketing environment deeply affects the organization’. Discuss this statement, explaining what is meant by the’ marketing environment’ and explaining how it might affect marketing plans and activities with an example. The marketing environment refers to all of the internal and …

Companies don’t blame the product, but they blame the brand. Brands also transformed the process of marketing into a process of perception-building. Image is now everything: consumers consider more important the perception of the brand than the real product. Why branding is everything? Because companies …

The Broadway Cafe is at a turning point. This coffee shop is over fifty years old and has been under the same management the entire time. This has worked fine for many years but now its age and lack of innovation are catching up with …

Retail sales are indicators of microeconomic conditions presented in a given area at a particular place in time. Since Sam Walton opened his first Wal-Mart store, Wal-Mart has been making ripples throughout the micro economies of America. Wal-Mart’s market structure is typical of most of …

New market positioning for a new product Introduction ACL Clean has been a successful product in the Hampshire and the company expanded into the Essex region Market. However sales were low and public awareness was lacking. The company was using the majority of its funds …

 Introduction In OTC bond markets many investors face high costs of trade, and these costs appear to be related to the lack of price transparency. This journal studies the consequences this has for efficient price discovery. In the municipal bond market, unlike the markets for …

The role of microeconomics in every person’s life is enormous; therefore, it is very important to study it. The objects of microeconomics surround us all the time. Microeconomics studies the aspects of functioning of all companies, and we deal with various companies throughout our lives. …

We have provided an annual cash dividend, paid quarterly, to shareholders since first declaring a dividend In 1974. Elasticity of demand and market structure As the economy weakens, the demand for discounted goods rise as consumers have less expendable income but still have the need …

Sony is a company that deals with electronics and related commodities. Sony laptop on the other hand is a branch of Sony that manufactures and sells laptops. As a company among other competing laptop sellers Sony laptop uses the penetration pricing strategy to hit the …

The article entitled ‘Mitsubishi cuts prices’ was written by Peter Roberts, and was found in The Australian Financial Review website, dated April 28, 2006 (which can be accessed at www.afr.com). The marketing concept used in the article is that of the pricing-cutting employed by Mitsubishi …

Discuss how the government can use discretionary fiscal policy and automatic stabilizers to stabilize fluctuations in real GAP. What tools does the government have at its discretion to stabilize the economy? Suppose the government decides to decrease income taxes. Show in a diagram and explain …

The shifting of the flow as per the example that Is given in the question will be by making he distribution of the product in the department stores or the drug stores or even from the distributors directly by selling to the customers but this …

Growth Through Going Global The traditional theory of the firm is based on the short-run profit maximization. Many actions of firms may be seen to conflict with this aim and yet could be consistent with the aim of long-run profit maximization. For example, policies to …

In current years in China, a nationwide famous tea called Xihu Longjing Tea is allocated to buyers using the price mechanism. This kind of tea is produced only in one place, Xihu, or West Lake, in Zhejiang Province in China, and is very dependent on …

Along with the changing business world, customers change as well, becoming more demanding and knowledgeable than before. The consumers of mass communication messages today are active and critical in the simple choices they make. As such, the mere purchase of everyday necessities has proved to …

Without customers, it’s impossible to build a successful SaaS business. And, when you’re first getting your business up and running, you might be inclined to get new customers by any means possible. In the long run, however, this can make your acquisition costs unpredictable and, more often …

Pierre Omidyar launched the first online auction in 1995 under the name ‘Auctionwatch’ under the domain name of www. eBay. com with the intention of creating a person-­to-­person trading community based on a democratized, efficient market where everyone could have equal access through the same …

This year, oil prices is affecting negatively EasyJet and other airlines, since they cannot make a profit if the oil price stays at current levels. Strong demand is the only positive side of the unprecedent rise in costs due to the high prices of oil, …

A situation In which unlimited wants exceed the Ilmlted resources available to fulfill those wants Economics: The study of the choices people make to attain their goals, given their scarce resources. Economic Model: A simplified version of reality used to analyze real-world economic situations. Often …

As companies realized the need to adapt to the ever-changing conditions in an environment of globalization, technological innovation, and more sophisticated consumer demand to survive and flourish they began to incorporate into their systems of operations and focus on a strong LSCM component. Superior logistics …

The market system is the mechanism for allocating scarce resources and thereby encouraging a positive investment climate. The problem of scarcity is common in all economic structures. The economic system of a particular country is the way in which its people, businesses and government make …

Title: Distinguish between price elasticity of demand, cross elasticity of demand and income elasticity of demand. What actions might be taken by countries and companies to reduce or limit price fluctuations? Class: Business J Student: Ibrokhim Parviz Student ID: 99592 Tutor name: Sally Word account: …

What is meant by ‘cross-price elasticity of demand’? It is a measure of the responsiveness of demand for a good to a change in the price of another good. This good can either be a substitute good or complementary good. (ii) Comment on the cross-price …

What is meant by market failure and how can government attempt to correct it? Market failure occurs when there is no economic efficiency within a market. Whereas government intervention is put in use when a market may not always allocate scarce resources efficiently in a …

Introduction Much of the field of finance Is focused on creating abnormal returns?that is to say. Returns that are different from what one might expect them to be based on various characteristics of the investment?by identifying so-called “inefficiencies” in the stock market. Perhaps one of …

Company Profile Sharekhan is a firm which is working under SSKI (Shantilal, Shevantilal, Kantilal, Ishwarlal) Ltd. SSKI was founded in 1922. SSKI is one of India’s oldest brokerage houses having eight decades of experience into: Institutional Broking Investment Banking Retail Broking It is one of …

A good knowledge of the customer group and its elasticity of demand for a product are vital factors for firms that need to operate successfully. Another factor that a firm needs to identify is its own pricing strategy. The pricing strategy must balance the firm’s …