Essays on Microeconomics

Analyses how microeconomic policies can be used to address the government’s economic objectives. BY 234 Analyses how microeconomic policies can be used to address the government’s economic objectives. Microeconomic reform has an important role to play alongside macroeconomic policy in achieving the government’s economic objectives. …

This report is basically about the marketing approach of Marks and Spencer. Furthermore, it consists of the role played by market research, segmentation, targeting and positioning through the marketing of their product. The report basically highlights the marketers approach the consumer. The company gives an …

In the contemporary business world, marketing is a powerful tool in the growth and development or survival of any business entity. This is more so applicable in this era of artificial intelligence where technology has moved a stride in perfecting the quality, span effectiveness and …

If you own a small business or startup, you know how tight a marketing budget can be. There is no doubt that every dollar makes a difference when it comes to beginning your marketing efforts, and the goal is to make marketing efforts pay for themselves with …

The modern business environment is characterized by an intense level of competitiveness. While this may not be good for the suppliers of products and services in the short-term, it is certainly good for the consumers because a high level of competition reduces the level of …

1. Bagel restaurant is likely to be a constant industry because it is in the perfect competition industry. Bagel restaurant is in the perfect competition industry because there are few entry barriers in this industry. Anyone could enter this industry. In the short-run, existing firms …

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1. How have companies like Groupon affected the pricing strategy of firms? Historically, companies have issued coupons in order to attract new business or irregular customers that seldom purchase a company’s products and/or services, with the hope that they come back more often. This is …

In recent era, many people are doing their jobs far away from their homes so, they will prefer a medium which help them to reach out there rather driving their own vehicles because it might be costly for some people whose income is not that …

Many economic theories have been proposed to discuss the impact of minimum wages on labor market. The proceedings of the labor market is based on the exchange of resources between the employee and employer, the employee receive wages in return for their labor services to …

Inventory keeping plays an important role in the supply chain of many companies and organizations. Efficient inventory control and management to a large extent depends on the way and manner inventory records are kept. Good record keeping makes it easier for inventory to be kept …

Vertical integration is the process of combining firms, usually under a single ownership, that are different parts of a larger production scale. This could be anything from two firms to all of the firms that make up the supply chain. Due to combining multiple smaller …

During the colonial yearss, there was the demand for an oversee investing every bit good as transportation of managerial accomplishments. This was due to the rough direction of the baby industries in Nigeria as at that clip. Right from independency in 1960, Nigeria recognized the …

Consumer behaviour is commonly described as the study of the factors that determine purchase of consumer goods. The analysis of such factors attempts to find out why, when, where, how and what individual do or don’t to purchase certain goods. Generally it is very difficult …

A tool that may be able to assist in defining a marketing strategy of a business and to generate optimal response from specific consumer targets is the Marketing Mix. The Marketing Mix can be adjusted on a frequent basis in order to meet and satisfy …

How to Draw Strategy from a Comparison Shopping Report Milliard’s Mini-Case As an FM student you have already done lots of shopping reports. This exercise is intended to show you how to use this information as an analytical tool. Comparative shopping Is done In the …

Nissan motor company is a famous car manufacturing company that is recognized in the manufacture of Nissan type of cares. It is one of the largest car manufacturing companies in the world. Why demand and sales volume for a specific region are important when planning …

Classical Economics Classical economics is one of the main theories of economics, besides Keynesian economics, although classical economics is considered the first school of thought in economics, probably only due to timing. Although others have contributed ideas and theories to the classical school of thought, …

Production Possibility Frontier – “a model that illustrates the trade-offs facing an economy that produces only two goods. It shows the maximum quantity of one good that can be produced for any given quantity produced of the other” (Krugman & Wells, 2009, G-7). When an …

With the current high competition being witnessed in all industries, companies are increasingly being faced with new challenges to come up with new marketing strategies that can ensure that they retain or even increase their market share. (more…)

When designing a new strategy for the company, a firm must fully analyze the respective competitive environment in order to come up with decisions that are beneficial. A company must take into account even the minutest details regarding the competitors to understand the factors driving …

Black & Decker Case Memo From my point of view, Joe Galli should pursue a “build share” strategy by dropping Black & Decker name from Proffesional Tradesmen segment but promote DeWalt brand with serviced and distributed by B&D with an “Industrial Yellow” color. Underlying cause …

It would be very hard or even impossible for big box stores like Wal-Mart to sell products that are identical to what Urban Outfitters stock. To start with, their modus operandi when getting into a particular market situation would face significant challenge in counterculture market …

Corn Market Problems Since April there have been some major issues with the production in the Corn Belt of America. The central and west areas of the Corn Belt are relatively unaffected, but the north and east areas have seen some major decreases in corn …

Over a hundred thousand Jobs the U. S. Economy has created in the past ten months. It is still below the two hundred thousand needed to drastically bring down the unemployment rate, which is around eight percent. The positive we have is income and consumption …

A market could be described in simple words as a place where buyers and sellers meet to exchange goods and/or services. In this context the market does not have to take a physical location. This has been made possible by advances in technology where it’s …

Compare and contrast the main micro and macroeconomic theories of foreign direct investment. Referring to your home country (India) appraise which of these theories most accurately explains the pattern of foreign direct investment in recent years. Introduction Foreign direct investment (FDI) theories are modelled to …

A supply chain is the process of moving goods from the customer order through the raw materials stage. All organizations have supply chains of varying degrees, depending upon the size of the organization and the type of product manufactured. These networks obtain supplies and components, …

Zipcar Company is affected by several general environment factors including the following: Sociocultural: There is very well developed public transportation system available in the urban areas and people can easily get the mobility through public transportation. Easy access to the public transportation affects Zipcar’s business …

Kinley is one of the leading manufacturers in peripherals and connectivity solutions for users of computers and consumer electronics in the world. Since its establishment, Kinley has become the market leader across its production line. Nowadays, with a single European distribution centre in United Kingdom, …