Essays on Microeconomics

In the case study there are three growth options facing Non Stop Yachts in 2003, Discuss and compare the pros and cons of each option and make a recommendation on which option to chose for the future. As indicated in the case the Non Stop …

Managerial economics merge microeconomic theory with quantitative tools to help managers in making managerial decisions to solve various organizational problems (Michael, 1997). Major microeconomic analysis that helps managers in making decisions is Elasticity analysis (ibid, 1997). Through the use of Elasticity analysis, managers have been …

This report is basically about the marketing approach of Marks and Spencer. Furthermore, it consists of the role played by market research, segmentation, targeting and positioning through the marketing of their product. The report basically highlights the marketers approach the consumer. The company gives an …

1. How have companies like Groupon affected the pricing strategy of firms? Historically, companies have issued coupons in order to attract new business or irregular customers that seldom purchase a company’s products and/or services, with the hope that they come back more often. This is …

If you own a small business or startup, you know how tight a marketing budget can be. There is no doubt that every dollar makes a difference when it comes to beginning your marketing efforts, and the goal is to make marketing efforts pay for themselves with …

As every organization strives to satisfy their customer needs, the optimisation of their supply chain management, which deals with the total flow of materials from supplier to end users (Jones and Riley, 1985), is an essential part of tapping the full potential of a business …

The modern business environment is characterized by an intense level of competitiveness. While this may not be good for the suppliers of products and services in the short-term, it is certainly good for the consumers because a high level of competition reduces the level of …

Price Elasticity of Demand is used to measure the responsiveness of the quantity demanded to the change in price. It is measured by the percentage of change in quantity over the percent change in price [% ? in quantity demanded/ % ? in price]. Price …

Environmental Forces – the uncontrollable social, economic, technological, nominative, and regulatory forces that affect the results of a marketing decision. Customer Value – Buyer’s benefits, including quality, convenience, on-time delivery, and before- and after-sale service at a specific price. Marketing Program – A plan that …

Compare and contrast the main micro and macroeconomic theories of foreign direct investment. Referring to your home country (India) appraise which of these theories most accurately explains the pattern of foreign direct investment in recent years. Introduction Foreign direct investment (FDI) theories are modelled to …

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Market Equilibrium- Asifa Kwong Examine how market equilibrium is determined and explain why governments intervene in markets. Use diagrams to illustrate your answer. Equilibrium refers to the idea that there is no tendency to change, and market equilibrium is a situation where the price and …

A market could be described in simple words as a place where buyers and sellers meet to exchange goods and/or services. In this context the market does not have to take a physical location. This has been made possible by advances in technology where it’s …

The effectiveness of a brand is in its ability to gain wide recognition, and ultimately to gain brand franchise. Three major car manufacturers: Audi, BMW, Mercedes have used branding to create worldwide recognition of their products. Interestingly, all three companies are originally European based and …

Corn Market Problems Since April there have been some major issues with the production in the Corn Belt of America. The central and west areas of the Corn Belt are relatively unaffected, but the north and east areas have seen some major decreases in corn …

A supply chain is the process of moving goods from the customer order through the raw materials stage. All organizations have supply chains of varying degrees, depending upon the size of the organization and the type of product manufactured. These networks obtain supplies and components, …

In recent era, many people are doing their jobs far away from their homes so, they will prefer a medium which help them to reach out there rather driving their own vehicles because it might be costly for some people whose income is not that …

Classical Economics Classical economics is one of the main theories of economics, besides Keynesian economics, although classical economics is considered the first school of thought in economics, probably only due to timing. Although others have contributed ideas and theories to the classical school of thought, …

Economic turns influence almost all industries around the globe. However, if ? specific company can deal with economic pressures by marketing their differentiating attributes, ? hotel can survive. Furthermore, in order to become successful within this industry one must examine several outlying forces. For instance, …

Inventory keeping plays an important role in the supply chain of many companies and organizations. Efficient inventory control and management to a large extent depends on the way and manner inventory records are kept. Good record keeping makes it easier for inventory to be kept …

Many economic theories have been proposed to discuss the impact of minimum wages on labor market. The proceedings of the labor market is based on the exchange of resources between the employee and employer, the employee receive wages in return for their labor services to …

Zipcar Company is affected by several general environment factors including the following: Sociocultural: There is very well developed public transportation system available in the urban areas and people can easily get the mobility through public transportation. Easy access to the public transportation affects Zipcar’s business …

1. Bagel restaurant is likely to be a constant industry because it is in the perfect competition industry. Bagel restaurant is in the perfect competition industry because there are few entry barriers in this industry. Anyone could enter this industry. In the short-run, existing firms …

Introduction Sea transport is the backbone of international trade and globalization, carrying more than 80% of the volume of world merchandise trade. In 2007 the volume of international maritime transport increased by 4,8% compared with the 2006 year and reached 8.02 billion tons. For comparison, …

With the current high competition being witnessed in all industries, companies are increasingly being faced with new challenges to come up with new marketing strategies that can ensure that they retain or even increase their market share. (more…)

Nissan motor company is a famous car manufacturing company that is recognized in the manufacture of Nissan type of cares. It is one of the largest car manufacturing companies in the world. Why demand and sales volume for a specific region are important when planning …

Porter’s 5 forces summary According to Porter, in order to achieve competitive advantage over its competitors, analysis of current industry structure is vital because the structure of an industry determines the nature of the competition and the form that a sustainable competitive advantage takes and …

1. Stimulus generalization transfer a response learned to one stimulus to a similar stimulus. The benefit of stimulus generalization outweighs the disadvantage in strategic marketing. In the market today buyers consider perceptions, needs, product loyalty, age and income when purchasing a product. Stimulus generalization allows …

| Mavesa`s Nelly Brand : Pricing to Gain Market Control | 19/03/2013 | Mavesa’s Nelly Brand: Pricing to Gain Market Control Problem statement The year is 1999 and Jose Luis Paez, the category manager for Marvesa mayonnaise is contemplating whether he should use a new pricing …

Black & Decker Case Memo From my point of view, Joe Galli should pursue a “build share” strategy by dropping Black & Decker name from Proffesional Tradesmen segment but promote DeWalt brand with serviced and distributed by B&D with an “Industrial Yellow” color. Underlying cause …