Essays on Microeconomics

The investment bankers have been the subject of more industry analysis than has the overall broker-industry. Investment baking concerns the public issuance of security. The investment banker is the middleman between the issuing company and the investor. Investment banking firms perform two general functions. For …

Movement along the demand curve: There are many factors determining demand- the prime one being price. Price and quantity are the two components which form the demand curve. Any change in these two variables doesn’t cause a shift in the demand curve but a movement …

Company Overview United Breweries Limited (UBL) – has assumed undisputed market leadership with a national market share in excess of 50%. Through a process of aggressive acquisition and market penetration, The UB Group today controls 60% of the total manufacturing capacity for Beer in India. …

Customer-Driven Strategic Marketing Lecture Outline Defining Marketing We define marketing as the process of creating, distributing, promoting, and pricing goods, services, and ideas to facilitate satisfying exchange relationships with customers and to develop and maintain favorable relationships with stakeholders in a dynamic environment. Marketing Focuses …

If you own a small business or startup, you know how tight a marketing budget can be. There is no doubt that every dollar makes a difference when it comes to beginning your marketing efforts, and the goal is to make marketing efforts pay for themselves with …

The Psychology of Spending analyzes consumer’s ideals of the scarcity principle – in which, consumers are mentally forced to buy certain brands as they have before. The high costs of their choices make no difference even after their economic status is not as unique as …

Economics is the science that studies how people and societies make decisions that allow them to get the most out of their limited resources. Because every country, every business, and every person deals with constraints and limitations, economics is literally everywhere. This Cheat Sheet gives …

A supply chain is the process of moving goods from the customer order through the raw materials stage. All organizations have supply chains of varying degrees, depending upon the size of the organization and the type of product manufactured. These networks obtain supplies and components, …

In recent era, many people are doing their jobs far away from their homes so, they will prefer a medium which help them to reach out there rather driving their own vehicles because it might be costly for some people whose income is not that …

Introduction 2007 was dubbed the year the current financial recession started. Initially signs developed with the bailout of Northern Rock in August 2007, later to unfold to becoming a world financial crisis. Alarming features of this crisis was the collapse of big investment banks such …

The effectiveness of a brand is in its ability to gain wide recognition, and ultimately to gain brand franchise. Three major car manufacturers: Audi, BMW, Mercedes have used branding to create worldwide recognition of their products. Interestingly, all three companies are originally European based and …

The modern business environment is characterized by an intense level of competitiveness. While this may not be good for the suppliers of products and services in the short-term, it is certainly good for the consumers because a high level of competition reduces the level of …

1.  Vitamins segmentation can be done under two factors of demographic segmentation: age and life-cycle stage and gender. For example: many companies have vitamins for kids that taste fruity and come in an assortment of colors compared to the vitamins for adults. Vitamins are also …

Many economic theories have been proposed to discuss the impact of minimum wages on labor market. The proceedings of the labor market is based on the exchange of resources between the employee and employer, the employee receive wages in return for their labor services to …

1. Stimulus generalization transfer a response learned to one stimulus to a similar stimulus. The benefit of stimulus generalization outweighs the disadvantage in strategic marketing. In the market today buyers consider perceptions, needs, product loyalty, age and income when purchasing a product. Stimulus generalization allows …

Introduction Sea transport is the backbone of international trade and globalization, carrying more than 80% of the volume of world merchandise trade. In 2007 the volume of international maritime transport increased by 4,8% compared with the 2006 year and reached 8.02 billion tons. For comparison, …

Compare and contrast the main micro and macroeconomic theories of foreign direct investment. Referring to your home country (India) appraise which of these theories most accurately explains the pattern of foreign direct investment in recent years. Introduction Foreign direct investment (FDI) theories are modelled to …

1. How have companies like Groupon affected the pricing strategy of firms? Historically, companies have issued coupons in order to attract new business or irregular customers that seldom purchase a company’s products and/or services, with the hope that they come back more often. This is …

Classical Economics Classical economics is one of the main theories of economics, besides Keynesian economics, although classical economics is considered the first school of thought in economics, probably only due to timing. Although others have contributed ideas and theories to the classical school of thought, …

In the case study there are three growth options facing Non Stop Yachts in 2003, Discuss and compare the pros and cons of each option and make a recommendation on which option to chose for the future. As indicated in the case the Non Stop …

Managerial economics merge microeconomic theory with quantitative tools to help managers in making managerial decisions to solve various organizational problems (Michael, 1997). Major microeconomic analysis that helps managers in making decisions is Elasticity analysis (ibid, 1997). Through the use of Elasticity analysis, managers have been …

Environmental Forces – the uncontrollable social, economic, technological, nominative, and regulatory forces that affect the results of a marketing decision. Customer Value – Buyer’s benefits, including quality, convenience, on-time delivery, and before- and after-sale service at a specific price. Marketing Program – A plan that …

Economics of Consumption Tax on Unhealthy Goods. Introduction: Unhealthy consumption prevails in the fields of nutrition, energy and transport. Taxing is one a solution to provide a healthier living. With globalization, qualities of goods do fail to meet the international standards. International movements of goods …

Zipcar Company is affected by several general environment factors including the following: Sociocultural: There is very well developed public transportation system available in the urban areas and people can easily get the mobility through public transportation. Easy access to the public transportation affects Zipcar’s business …

Economic turns influence almost all industries around the globe. However, if ? specific company can deal with economic pressures by marketing their differentiating attributes, ? hotel can survive. Furthermore, in order to become successful within this industry one must examine several outlying forces. For instance, …

6. The common sense of principle that defines the generally observed relationship between demand, supply, and prices: as increases the price goes up, which attracts new suppliers who increase in supply bringing the price back tom normal. However, in the marketing of high price (prestige) …

Price Elasticity of Demand is used to measure the responsiveness of the quantity demanded to the change in price. It is measured by the percentage of change in quantity over the percent change in price [% ? in quantity demanded/ % ? in price]. Price …

As every organization strives to satisfy their customer needs, the optimisation of their supply chain management, which deals with the total flow of materials from supplier to end users (Jones and Riley, 1985), is an essential part of tapping the full potential of a business …

With the current high competition being witnessed in all industries, companies are increasingly being faced with new challenges to come up with new marketing strategies that can ensure that they retain or even increase their market share. (more…)

Competitive strategy From the outset, the objective of Banyan Tree brand-building was to create a sustainable platform upon which to grow – even if cheaper competitors and similar concepts stepped into their space. However, after owner, Ho Kwon Ping did his survey on corporate landscape …