
Executive Summary Selling online can help your business reach new markets and increase your sales and revenue gains. Those who are interested in selling to other businesses, can use the Internet to find sales leads, announce calls for tender, and to offer products for sale. …
Course Project Introduction to Business (GEB 1011) Think of a small company you would like to start. Using this company, include the following components in your finalized submittal and use them as Section Headings for formatting your submittal. Put the Section Headings in BOLD. Then …
Gone were the days when companies used to be product-focused, utilizing salespeople to sell their products to the market without any specific goals in mind. The advent of marketing changed all this and has since revolutionized the manner of marketing certain products and services. This …
Dear Corrupt Government, It has come to your attention of the three factors that brought on the stock market crash of 1929. This is a very important issue to me and i believe the three main reasons as to what cause the stock market to …
The critical success factors include having a sustained increase in profitability for the next five years and increasing number of customer on a per year basis as well as sustained prices in its stocks. If anything happens in these factors management is advised to take …
Retail marketing logistics INTRODUCTION Marketing is a process that is based on complex communications through which an individual or a group of people notice that the needs and wants of other people may be met by the products and services provided by other people. …
Rogers’ Chocolates Strategic Management INTRODUCTION Rogers’ Chocolates is the oldest chocolate company in Canada based in Victoria, British Columbia. Rogers’ Chocolates focuses on the premium chocolate market and differentiates itself by delivering award winning quality products at a fair price; this combination creates a good …
In a capitalist economy, all the central problems are solved with the help of price mechanism. In such an economy, no individual or a firm deliberately tries to solve the central problems; all economic activities operate automatically and there is no conflict anywhere. The basic …
Price Rise This is one topic in which I do not have to think before writing an article. The recent price rise in the essential commodities has hurt the common man where it hurts the most. The prices of onion , tomatoes, pulses have skyrocketed …
Microeconomics Chapter 21: The theory of consumer choice After developing the basic theory of consumer choice, we apply it to three questions about households decisions 1)Do all demand curves slope downward? 2)How do wages affect labour supply? 3)How do interest rates affect households saving? The …
Part 1 The Efficient market hypothesis states that all financial markets are efficient in their use of information to determine prices. This means that investors cannot expect to achieve excess profits that are more than the average market profits with similar risk factors, given all …
Atlantic Computers: a bundle of pricing options Business of telecommunications and computer The innovation of a room-size computer named ENIAC (Electronic Numeral Integrator and Computer) becomes a milestone in computer history as they initiate the further development of business in computer and telecommunication. Several decades …
Threats Inverter’s name could be misleading to consumers as it does not suggest the product’s other uses Strengths Never Is a multi-purpose product that has a variety of uses Including anta; corrosion, self-cleaning, and a many industrial uses. Since Never is such a versatile product …
CHAPTER 4 INDIVIDUAL AND MARKET DEMAND EXERCISES 1. An individual sets aside a certain amount of his income per month to spend on his two hobbies, collecting wine and collecting books. Given the information below, illustrate both the price-consumption curve associated with changes in the …
Sub-Saharan Africa is the part of the world most terribly influenced by AIDS. By the end of 2004 it was estimated that twenty-six million inhabitants in Sub-Saharan Africa were suffering from AIDS. Approximately seven to eight per cent of the grown population is affected, with …
Abstract The theory of perfect competition is a theoretical structure of market that is principally used as the benchmark against which some other real-life structures of markets are measured. Several economists have argued that the theory is not perfect itself and cannot exist or be …
Introduction Apple computer was the pioneer in the personal computer market segment of which its share started diminishing with the coming of IBM’s line of personal computers. Its brand image drastically fell even with the launch of the Apple Macintosh range of products. Apple identified …
ASSIGNMENT 3 MARKETING PLAN FOR TEACH CHINA BRANDING, PRICING, AND DISTRIBUTION STRATEGIES This section of Teach China’s Marketing Plan will focus in on key factors related to branding, pricing, and distribution: creation and development of the domestic and global product branding strategy; determination of optimum …
Buy Nothing Day was created to protest consumerism. Though some think this is a marvelous idea of giving the finger to big companies, many others don’t see the point in a day that will not be effective because of the greed of Americans for luxurious …
Venture capitals, business angels and grants are possible external sources of finance that BTC may wish to consider. Venture capital involves specialist companies investing a minimum of i?? 500,000 in small companies, the advantage to the small company is that such a large amount of …
Many economies will encourage exports of specific products. This is because they want to maximize their foreign exchange earnings. For them to achieve this objective, they may use export subsidies. Export subsidies are those payments that the government makes in promoting export of locally produced …
The impact of the recent global financial crisis is vividly seen in the reaction that consumer brands and retail stores are having with regard to their survival. In Europe, the reaction has been drastic, with automobile manufacturers offering huge discounts and trade ins just to …
To succeed in the market, Burger King (BK) should be able to carve a positive identity to set them apart from competitors and continue their good relations with their customers. Bill Dueease writes that BK needs to show consumers a good reason for them to …
Summary Note: The real value of “e-business models” Research Questions Asked * What is the meaning of e-business model? * Do the e-Business model really matter to create a thriving e-firm? * Can only a good e-business model will give the strength to company to …
Defining Services Services are about the economic activities offered by one party to another. On the other hand is about exchange for the customer money, time, and effort, service customers expect to obtain value from access to goods, labor, facilities, environments, professional skills, networks, and …
In the world of retailers, Marks & Spencer is one of the UK’s leading retailers of foods, clothing, homeware and financial services. It operates over 450 stores throughout the UK, and has 150 stores worldwide, including over 130 franchise businesses, operating in 30 countries. However, …
Macro-marketing “Macro-marketing literally deals with big/important issues, beyond comparatively simple exchanges between buyers and sellers, or even relationships between companies and customers. In a more interconnected world of markets, marketers, and their stakeholders, macro-marketing is an important mechanism to study both opportunities and shortcomings of …
Organizational overview Ames is a leader in North America and is known for its quality non-powered garden and lawn products. Ames was founded in 1774 by Captain John Ames. During most of the company’s past 230 years of service the company produced only shovels and …
Amaranth Advisors LLC was created in 2000 as a multi-strategy hedge fund with approximately $600 million in capital. It sought to employ a diverse group of arbitrage trading strategies particularly featuring convertible bonds, mergers and utilities. In 2002, Amaranth added energy commodity trading to its …
Lay’s, known as Walkers in the UK and Ireland, is the brand name for a number of crisps varieties as well as the name of the company that founded the chip brand in 1932. Over 90% of the population is familiar with the brand-name and …
Topics
Common topics are supply and demand, elasticity, opportunity cost, market equilibrium, forms of competition, and profit maximization. Microeconomics should not be confused with macroeconomics, which is the study of economy-wide things such as growth, inflation, and unemployment.
Focus
Microeconomics focuses on supply and demand and other forces that determine price levels in the economy. It takes a bottom-up approach to analyzing the economy. In other words, microeconomics tries to understand human choices, decisions, and the allocation of resources.
Principles
Microeconomics uses a set of fundamental principles to make predictions about how individuals behave in certain situations involving economic or financial transactions. These principles include the law of supply and demand, opportunity costs, and utility maximization. Microeconomics also applies to businesses.
Microeconomics books
Save time and let our verified experts help you.
Hire writer