Essays on Microeconomics

Price Rise This is one topic in which I do not have to think before writing an article. The recent price rise in the essential commodities has hurt the common man where it hurts the most. The prices of onion , tomatoes, pulses have skyrocketed …

CHAPTER 4 INDIVIDUAL AND MARKET DEMAND EXERCISES 1. An individual sets aside a certain amount of his income per month to spend on his two hobbies, collecting wine and collecting books. Given the information below, illustrate both the price-consumption curve associated with changes in the …

Gone were the days when companies used to be product-focused, utilizing salespeople to sell their products to the market without any specific goals in mind. The advent of marketing changed all this and has since revolutionized the manner of marketing certain products and services. This …

Evaluating Advertising Campaigns It is through the process of review and evaluation that an organization has the opportunity to learn and develop. In turn, this enables management to refine its competitive position and to provide for higher levels of customer satisfaction. The use of marketing …

Cooper Industries was created in 1919 as a manufacturer of heavy machinery and equipment. They were the leading producer of engines and compressors used to pump natural gas through pipes and oil out of wells. Cooper Industries’ sales reflected greatly on the sales of natural …

Many economies will encourage exports of specific products. This is because they want to maximize their foreign exchange earnings. For them to achieve this objective, they may use export subsidies. Export subsidies are those payments that the government makes in promoting export of locally produced …

Introduction Apple computer was the pioneer in the personal computer market segment of which its share started diminishing with the coming of IBM’s line of personal computers. Its brand image drastically fell even with the launch of the Apple Macintosh range of products. Apple identified …

The impact of the recent global financial crisis is vividly seen in the reaction that consumer brands and retail stores are having with regard to their survival. In Europe, the reaction has been drastic, with automobile manufacturers offering huge discounts and trade ins just to …

When more income is earned the demand for goods will shift to the right as more goods and higher levels of goods are demanded across the board. The budget line follows the law of demand as it shifts to the right showing an Increase In …

Crust has become the number one gourmet pizza brand in its short ten year history. Recent expansion to New Zealand and Singapore over the past few years show encouraging signs that Crust Is quickly becoming a multinational force In the gourmet pizza market. The pizza …

Competitive  equilibrium is not achieved when prices are higher than the average long run cost because at this point firms are making surplus profits and this is attracting prospect firms to enter in the market. The competitive market will achieve its equilibrium when the profit …

Abstract The theory of perfect competition is a theoretical structure of market that is principally used as the benchmark against which some other real-life structures of markets are measured. Several economists have argued that the theory is not perfect itself and cannot exist or be …

Advertising and promotional strategies needs to be reviewed Sponsoring of the events should be continued along with the celebrity endorsements who fetch more for Nike as a brand. Marketing Information System: Nike should make extensive usage of IT and apply the same in the areas …

Executive Summary Selling online can help your business reach new markets and increase your sales and revenue gains. Those who are interested in selling to other businesses, can use the Internet to find sales leads, announce calls for tender, and to offer products for sale. …

Activities/processes that are not-part of my core business are eligible for outsourcing unless they contribute to give a strategic advantage. For instance, it is unlikely that Carrefour or Wal-Mart would outsource their data mining IT capabilities regarding the confidentiality of this information and the advantage …

Disposable income is the amount or flow of money and income that someone has after taxes to spend. It can also be the money that someone may gain through different things such as benefits (welfare), wages after taxes. Using Extract A, identify two significant points …

Macro-marketing “Macro-marketing literally deals with big/important issues, beyond comparatively simple exchanges between buyers and sellers, or even relationships between companies and customers. In a more interconnected world of markets, marketers, and their stakeholders, macro-marketing is an important mechanism to study both opportunities and shortcomings of …

Part 1 The Efficient market hypothesis states that all financial markets are efficient in their use of information to determine prices. This means that investors cannot expect to achieve excess profits that are more than the average market profits with similar risk factors, given all …

To succeed in the market, Burger King (BK) should be able to carve a positive identity to set them apart from competitors and continue their good relations with their customers. Bill Dueease writes that BK needs to show consumers a good reason for them to …

Summary Note: The real value of “e-business models” Research Questions Asked * What is the meaning of e-business model? * Do the e-Business model really matter to create a thriving e-firm? * Can only a good e-business model will give the strength to company to …

The pricing strategy for Smartbot in international market will be different than its local pricing strategy. In US and other European countries of the worlds, Wal-Mart is considered as a company that caters all sorts of income groups’ especially low income strata. But in Asian …

Microeconomics Chapter 21: The theory of consumer choice After developing the basic theory of consumer choice, we apply it to three questions about households decisions 1)Do all demand curves slope downward? 2)How do wages affect labour supply? 3)How do interest rates affect households saving? The …

Venture capitals, business angels and grants are possible external sources of finance that BTC may wish to consider. Venture capital involves specialist companies investing a minimum of i?? 500,000 in small companies, the advantage to the small company is that such a large amount of …

Lay’s, known as Walkers in the UK and Ireland, is the brand name for a number of crisps varieties as well as the name of the company that founded the chip brand in 1932. Over 90% of the population is familiar with the brand-name and …

Atlantic Computers: a bundle of pricing options Business of telecommunications and computer The innovation of a room-size computer named ENIAC (Electronic Numeral Integrator and Computer) becomes a milestone in computer history as they initiate the further development of business in computer and telecommunication. Several decades …

Sub-Saharan Africa is the part of the world most terribly influenced by AIDS.  By the end of 2004 it was estimated that twenty-six million inhabitants in Sub-Saharan Africa were suffering from AIDS. Approximately seven to eight per cent of the grown population is affected, with …

In the world of retailers, Marks & Spencer is one of the UK’s leading retailers of foods, clothing, homeware and financial services. It operates over 450 stores throughout the UK, and has 150 stores worldwide, including over 130 franchise businesses, operating in 30 countries. However, …

Threats Inverter’s name could be misleading to consumers as it does not suggest the product’s other uses Strengths Never Is a multi-purpose product that has a variety of uses Including anta; corrosion, self-cleaning, and a many industrial uses. Since Never is such a versatile product …

Organizational overview Ames is a leader in North America and is known for its quality non-powered garden and lawn products. Ames was founded in 1774 by Captain John Ames. During most of the company’s past 230 years of service the company produced only shovels and …

            The objective of this article to read the case study given and then answers given at the end of the case study in the form of essay. In order to solve this case study, I would like to first of all discuss about the …