Essays on Microeconomics

Nivea (1911) is a worldwide body-skin care well known brand. A German company named Beiersdorf, which is founded on 1882, owns it. Nivea is a Latin word (niveus/nivea/niveum), which means “Snow White” [1]. The most important aims of Beiersdorf is to have its products as …

What is meant by ‘cross-price elasticity of demand’? It is a measure of the responsiveness of demand for a good to a change in the price of another good. This good can either be a substitute good or complementary good. (ii) Comment on the cross-price …

KRAFT FOODS GROUP, INC. JASMINE de GENESTE Kraft Foods Group, Inc. Kraft Foods Group, Inc. is a compilation of C. W. Post, Oscar Meyer and James Lewis Kraft. Each of these men started a business that would grow significantly because of the innovative thinking and …

“The microenvironment consists of the actors close to the company that affect its ability to serve its customers – the company, suppliers, marketing intermediates, customer markets, competitors and publics. The macroenvironment consists of the larger societal forces that affect the microenvironment – demographic, economic, natural, …

Black & Decker Case Memo From my point of view, Joe Galli should pursue a “build share” strategy by dropping Black & Decker name from Proffesional Tradesmen segment but promote DeWalt brand with serviced and distributed by B&D with an “Industrial Yellow” color. Underlying cause …

The marketing of the development and design for new product has come to a stage; where the new product has already went through the designing factors and have made the beta phase system administration to reach for the end users’ reaction and to undertake the …

Customer value is what buyers get in a form of utility from products and services they are paying for. This demonstrates that there is a difference in how different groups perceive customer value. While trying to increase the value customers get from products and services, …

An example of a supply & demand graph (a)People decide to have more children. This indicates there is an increase in the number of buyers, therefore increase in its emend. (b)A strike by steelworkers raises steel price Steel prices increases due to workers’ strike, the …

Buy Nothing Day was created to protest consumerism. Though some think this is a marvelous idea of giving the finger to big companies, many others don’t see the point in a day that will not be effective because of the greed of Americans for luxurious …

Chp 1 * The promotional mix * Advertising * Sales Promotion * Public Relations * Direct Marketing * internet marketing * personal selling Chp 3 * Consumer Decision Making Decision Stage| Psychological Process| Need Recognition| Motivation| Information Search| Perception| Alternative Evaluation| Attitude Formation| Purchase Decision| …

Ethics Ideas Case A Ethics idea is an innovative concept of interacting with the consumers especially for a retail company like Ethics. Usually, consumer product companies like P&G produce a wide range of consumer goods and sell their products in retail stores owned by other …

The impact of the recent global financial crisis is vividly seen in the reaction that consumer brands and retail stores are having with regard to their survival. In Europe, the reaction has been drastic, with automobile manufacturers offering huge discounts and trade ins just to …

Introduction In a continually changing business environment, companies craft strategies to profitably meet market demands and needs. A strategy can consist of many competitive efforts and business approaches to meet market demands and achieve organizational objectives. A strategy can be view as a management’s response …

Introduction Two important features using by the company are advertisement and sales to promote product and sale. But both of the features are differ in their way. The form of mass media communication is advertising which is directed towards influencing the end consumer. Whereas, on …

India is facing many serious problems nowadays, but the problem of price-rise is the most serious one. It is very common these days. The prices of essential commodities are going higher day by day. India is passing through a very hard time nowadays. The problem …

Mass marketing is the traditional method of selling while direct marketing is a new innovation in marketing and advertising. The former, which is usually employed by large companies, is the more costly method since it targets a broad market while the latter, which is favored …

Construction Economics is a nucleus topic to Quantity Surveyors which will use the cognition of it for future profession judgements. Quantity Surveying is besides known as Building Economist. Therefore, application of Economics is compulsory in building sector specially to be a qualified Surveyor. Base replies …

Most products have a limited lifespan. New products must, therefore, be developed keeping cost in mind. Innovation and change are good but managing costs and ensuring payback are equally important. A product development strategy may be appropriate if he firm’s strength’s are related to its specific …

Physical Distribution is smooth and efficient flow of a company’s products through the channels of distribution that is from producer to the end-user. It includes the vital operations such as material handling, warehousing, order processing, inventory management, and transportation. It is important to Wal-Mart’s marketing …

Chapters 1-3 1)The public is becoming more aware of how marketers’ activities affect the welfare of consumers and society. As a result, more firms are working to -create a responsible approach to developing long-term relationships with customers and society 2)A Junior marketing executive at MegaGrain …

The purpose of this document is to show how marketing has changed to adapt to the modern world, and international companies work to offer the best services and products, competing with other firms. Some Marketing tools have varied depending on the approach; this is why …

The Product Life Cycle is indeed important in marketing since it tells the manufacturers when is the right time to launch a product and how should they launch it.  The cycle is concerned with the changes in the product, price, distribution, and the promotion.  The …

An American social entrepreneur, David Green, recently stated the following: “Let’s face it. The market economy is based on a fundamental deception: I (a company) know how much it costs to make something, and I’m going to fool you, the consumer, into paying as much …

The elements that helped in the success of “Neck & Neck” are the following: – Create a brand image. It’s very important to consolidate the brand. The “Made in Spain” brand had an important position in the international market, so it was very important to …

Strollers and prams are used to carry babies. There are different types of strollers and prams depending on the weight and age of a child. Specifically, prams are used to carry infants in a lying position, while strollers are used to carry babies aged 1-4 …

Managerial economics merge microeconomic theory with quantitative tools to help managers in making managerial decisions to solve various organizational problems (Michael, 1997). Major microeconomic analysis that helps managers in making decisions is Elasticity analysis (ibid, 1997). Through the use of Elasticity analysis, managers have been …

Therefore, this point is moot as one or two sufficiently large and separate stores (so to to cannibalize sales) should be large enough to capture the market geographically. Primary’s mall segmentation of Singapore will be demographic segmentation. Its products are largely aimed at the lower …

Sara Homos, John Uric, Seventh Chapman, Sophia Rocker Marketing 571 Match – Monday 30, 201 5 Dawn Foreteller Marketing Plan A marketing plan can be defined as a written document that summarizes what the marketer has learned about the marketplace and indicates how a firm …

International Marketing and Marketing Research Compare the advertising campaigns (message, media, target audience… )which company may use a) to launch new product b) to support a long established product whose sales are slowly declining Introduction Due to new challenges which business organisations encounter in ever …

Chapter 12: Buying and Selling Investments Sources of Investing Information -Magazines – Forbes, Business Week, Fortune – News Magazines: Time, Newsweek, US News & World Report -Newspapers -Wall Street Journal and Barron’s -Investor Newsletters -Standard & Poor’s Stock Reports, Moody Investors Service, and Value Line …