Essays on Microeconomics

The differentiating attributes of the segments must be measurable so that they can be identified. Accessible: The segments must be reachable through communication and distribution channels. Sizeable: The segments should be sufficiently large to Justify the resources required to target them. Very small segment may …

t American Economic Association Competition between Private and Public Schools, Vouchers, and Peer-Group Effects Author(s): Dennis Epple and Richard E. Romano Source: The American Economic Review, Vol. 88, No. 1 (Mar. , 1998), pp. 33-62 Published by: American Economic Association Stable URL: http://www. jstor. org/stable/116817 …

Implications for Marketers Marketing strategies (Marketing mix elements – price, product, distribution, and promotions) has to reflect the brand and its image appropriately. Marketers should constantly be up to date with the changes in consumer’s demographic, lifestyles, and trends in order to develop marketing programs …

c)Is there evidence for market failures or government failures in the provision of public services, merit goods and control of demerit goods in Sub-Saharan Africa? Discuss (30 marks) Market failure is a circumstance in which private markets do not bring about the allocation of resources …

Competitive advantage is the state in which an organization is able to deliver its goods and services to the consumers against their competitors in the market (Porter, M. E. 2004, pg 154). There are two main types of the competitive advantages; these are the cost …

The relationship between supply and demand is considered to be the most essential idea and practice as well as the fundamental foundation in the field of economy. According to a Forbes Digital Company, demand is the measurement or extent of a particular merchandise or service …

Envision the moment when a young man meets eyes with a beautiful girl and falls in love right there and then. When his life is only worth living if she is eternally by his side. This is the love that Romeo feels for Juliet in …

Introduction The flypaper effect examines the impact of intergovernmental grants on local governments’ spending behaviour. Where one level of government is unable to provide public goods and services for another level of government it transfers money to that government to finance its own provision. The …

Personal selling involves a sales person persuading prospective buyers of a commodity or service to purchase it and is paid by the owner of the commodity from the sales they make. There are seven steps involved. The seven steps can be applied in the selling …

Ethics Ideas Case A Ethics idea is an innovative concept of interacting with the consumers especially for a retail company like Ethics. Usually, consumer product companies like P&G produce a wide range of consumer goods and sell their products in retail stores owned by other …

Command Economic System: When we talk about the term “command” in historical context; whether it relates to economic, political or warfare, command has always been vested in the hands of the few. If we relate “these few” to a group of people who exercise power …

Using the appropriate diagrams, explain why the relative burden (incidence) of an indirect tax on the producers & on the consumer varies depending on the price elasticity of demand for the good/product. Indirect Tax is a tax placed upon the selling price of a product, …

Britannia is one of the most well known brands in India and it is the market leader in the biscuit industry with 38% market share. Britannia Industries is jointly owned by Group Danone and Wadia Group. Mr. Nusli Wadia is the chairman of the organization …

Singular Product The prime characteristic of perfect competition is the existence of one single product that is sold by all suppliers at a common price, with the quality of the product being the same. This implies that the product is purchased from a supplier does …

How does Porters Five Forces Model assist an organisation in their strategic planning? Before understanding “how” we must know “what” Porters Five Forces model really is (Michael E. Porter, 2008). Company strive to secure a competitive advantage over their rivals, I mean who doesn’t want …

The Product Life Cycle is indeed important in marketing since it tells the manufacturers when is the right time to launch a product and how should they launch it.  The cycle is concerned with the changes in the product, price, distribution, and the promotion.  The …

Chapters 1-3 1)The public is becoming more aware of how marketers’ activities affect the welfare of consumers and society. As a result, more firms are working to -create a responsible approach to developing long-term relationships with customers and society 2)A Junior marketing executive at MegaGrain …

Sample questions Note: The purpose of providing sample questions is to show the format of questions that will be given in the midterm exam. The midterm exam will have more of both true-false questions and short answer problems than those presented here. For more short-answer …

Suppliers: to make sure customers received the best quality and fresh snack, Poca actively cooperates with Institute of Agricultural Science for Southern Vietnam and Dalat Central Researching of Potato, Vegetable and Flower to research and plant the best kind of potato in Lam Dong Province. …

Introduction The ongoing financial crisis has affected basically every business in the entire globe with prices of goods going up drastically while finance sources continue to dwindle in the process. Accounting applications have especially been hit hard with new intricate challenges becoming more imminent every …

Show on a diagram how a monopoly firm will make supernormal profits by restricting output. Discuss how the theory of contestable markets could impact on the price and output of a monopoly. Neo-classical theory defines monopoly as a market structure where one dominant firm supplies …

Legend has it that once upon the time two economists were walking together when one of them saw something that struck his mind. “Look,” he exclaimed, “here’s a great research topic! ” “Nonsense,” the other one said, “If it were, someone would have written a …

Target Corporation could pursue many strategies to maximize success in their market. This paper details a new strategic plan intended to improve Target Corporation’s financial position by capitalizing international and domestic opportunities. Target Corporation is currently delivering higher quality products and experiences to a variety …

Q. 1. The potential revenue of the field. Find the most reliable figure for this, tell where you obtained it and explain why you think it is the most reliable figure that you could obtain. Ans. 1. Zimbabwe started selling diamonds and earned more than …

With the great sales performance and strong brand awareness in U. S. market, BMW has decided to launch a non-traditional advertising campaign via producing s series short films and publishing in BMW’s website, in order to create brand excitement and enhance brand equity thus further …

When more income is earned the demand for goods will shift to the right as more goods and higher levels of goods are demanded across the board. The budget line follows the law of demand as it shifts to the right showing an Increase In …

Part 2 – Public Expenditure: Public Goods and Externalities Chapter 4 – Public Goods 1. a. Wilderness area is an impure public good – at some point, consumption becomes nonrival; it is, however, nonexcludable. b. Satellite television is nonrival in consumption, although it is excludable; …

Training for management Training result-oriented work. Training in team building. Flexible working conditions. Music workplace. To start off the research and development, we more so went with our best guess, feeling that this round would truly come close to being somewhat of a trial and …

All across America there are more than 48 million household members, small investors who are investing money in foreign exchange and capital markets. 11 millions of all of them are working online so that they can make prompt decision regarding their investments. Exporters, banks, travelers, …

Part I. Analysis of the Posh Piss and the Foaming Ales Case Analyzing the case of the two large beer companies and taking all he facts into consideration, a pay-off matrix of the expansion plans of Foaming Ales and Posh Piss can be constructed this …